021 | In Business for Mothers | with Erin Erenberg Mother the Mother

Erin Erenberg is the founder of Totum Women, a company created to serve women as they enter motherhood, whether for the first or fourteenth time. They offer lactation cookies for new mothers, but Totum is so much more than that – it is a community that new mothers can come to for the support and resources they need in the postpartum period. We all deserve to love our postpartum, and I love that that is part of the intention behind Totum.

Erin is an incredible businessperson who all birth workers can learn a little from, a wonderful mother, and a new friend that I am so happy to share with all of you today : )

Other things shared in this episode:

Postpartum guilt + shame

Bringing a business mind into this industry

Finding your sense of purpose in motherhood

Masculine Vs. Feminine polarity

Feeling a lack of confidence as a mother

Birth workers being overworked and burnt out is so last year

Limiting beliefs around being a mother + starting a business

Why Erin started with cookies

Erin’s birth experiences

Creating a new paradigm

Resources:

totumwomen.com

Instagram: instagram.com/totumwomen