11 min

021 Your Story Is Not A Hero's Journey Strategic Storytelling

    • Marketing

xperts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (think Ulysses) and blockbuster films (think Star Wars).  

Business storytelling doesn't begin with your structure - it begins with your purpose. In this episode, we explore what a hero's journey really is, why it's probably not the best story for you, and the 3 types of stories to grow your business. 

xperts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (think Ulysses) and blockbuster films (think Star Wars).  

Business storytelling doesn't begin with your structure - it begins with your purpose. In this episode, we explore what a hero's journey really is, why it's probably not the best story for you, and the 3 types of stories to grow your business. 

11 min