38 min
029 - Inside The Most Valuable Womens Sports Team In The World - Angel City FC MVP Sports Business
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- Sports
Courtney Ksiazek is the Senior Director of Partnership Marketing for Angel City FC, one of the most popular sports franchises in the USA.
She highlights the importance of partnership marketing in telling the team's story and engaging with the community. During our conversation, Courtney talks about the importance of their landmark partnership with DoorDash, which helps provide meals to hundreds of thousands of people in need. One major takeaway from this episode is the importance of creating impactful partnerships that align with the team's values when trying to build a brand and increase fandom.
Courtney also discusses the indicators of franchise health, such as viewership and attendance, and the collaborative nature of business operations professionals on different NWSL teams. She highlights the importance of supporter culture and the passionate atmosphere created by soccer fans. Courtney also shares the goals and future plans for Angel City FC, including international brand penetration and fostering relationships in the global soccer community.
We also discuss the emergence of the USL Super League and the opportunities it provides for women's soccer players. Additionally, Courtney emphasizes the significance of global competitions and the ongoing work towards pay equity in women's sports. She concludes by sharing her favorite athletes and the impact of Angel City FC on her life.
00:00 Introduction and Background
01:09 Founding of Angel City FC
04:11 Partnership Marketing and Storytelling
05:57 Partnership with DoorDash
07:37 Creating Impactful Partnerships
09:03 Engaging with the Local Community
10:22 Differentiating in a Competitive Market
11:55 Expanding the Fan Base
12:59 Partnership Tiers and Assets
15:08 Indicators of Franchise Health
19:13 Viewership and Attendance
21:29 Season Ticket Holders and Supporter Groups
23:09 Supporter Culture and Atmosphere
25:23 Goals and Future Plans
26:40 International Expansion and Equity
28:53 USL Super League and Opportunities
31:03 Global Competitions and Growth
32:11 Partnership Deals and Pay Equity
35:38 Favorite Athletes and Legends
36:06 Impact of Angel City FC
Courtney Ksiazek is the Senior Director of Partnership Marketing for Angel City FC, one of the most popular sports franchises in the USA.
She highlights the importance of partnership marketing in telling the team's story and engaging with the community. During our conversation, Courtney talks about the importance of their landmark partnership with DoorDash, which helps provide meals to hundreds of thousands of people in need. One major takeaway from this episode is the importance of creating impactful partnerships that align with the team's values when trying to build a brand and increase fandom.
Courtney also discusses the indicators of franchise health, such as viewership and attendance, and the collaborative nature of business operations professionals on different NWSL teams. She highlights the importance of supporter culture and the passionate atmosphere created by soccer fans. Courtney also shares the goals and future plans for Angel City FC, including international brand penetration and fostering relationships in the global soccer community.
We also discuss the emergence of the USL Super League and the opportunities it provides for women's soccer players. Additionally, Courtney emphasizes the significance of global competitions and the ongoing work towards pay equity in women's sports. She concludes by sharing her favorite athletes and the impact of Angel City FC on her life.
00:00 Introduction and Background
01:09 Founding of Angel City FC
04:11 Partnership Marketing and Storytelling
05:57 Partnership with DoorDash
07:37 Creating Impactful Partnerships
09:03 Engaging with the Local Community
10:22 Differentiating in a Competitive Market
11:55 Expanding the Fan Base
12:59 Partnership Tiers and Assets
15:08 Indicators of Franchise Health
19:13 Viewership and Attendance
21:29 Season Ticket Holders and Supporter Groups
23:09 Supporter Culture and Atmosphere
25:23 Goals and Future Plans
26:40 International Expansion and Equity
28:53 USL Super League and Opportunities
31:03 Global Competitions and Growth
32:11 Partnership Deals and Pay Equity
35:38 Favorite Athletes and Legends
36:06 Impact of Angel City FC
38 min