Park first met Gavin at Social Media Marketing World earlier in the year and we're super excited to have him on this show to talk about storytelling! That's because at Sendible, we're on a mission to help agencies share their clients' stories on social media.
Park has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in story marketing for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help leaders of purpose-driven brands clarify their story to amplify their impact and simplify their life.
In this episode, we talk about:
How Park first discovered the power of story
The "And, But, Therefore" and "Setup, Problem, Resolution" techniques
How to show the value of business storytelling
How to use social media to tell stories
How agencies can surface stories from their clients with OOOH
And much, much more...
Links and resources:
And, But, Therefore
Business of Story Podcast
Connect with us:
Connect with Gavin on LinkedIn or Twitter
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