39 episodes

Go on a behind-the-scenes journey with the CEO and Founder of a well-known, bootstrapped technology company as he gives you a close-up view of the many obstacles he encounters each week and the lessons he learns in overcoming them.

Gavin Hammar launched Sendible, a social media management platform for agencies, from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide.

Join Gavin as he shares the many business lessons he learns first-hand while building a successful, profitable company.

The Sendible Insider Podcast Gavin Hammar

    • Business

Go on a behind-the-scenes journey with the CEO and Founder of a well-known, bootstrapped technology company as he gives you a close-up view of the many obstacles he encounters each week and the lessons he learns in overcoming them.

Gavin Hammar launched Sendible, a social media management platform for agencies, from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide.

Join Gavin as he shares the many business lessons he learns first-hand while building a successful, profitable company.

    37. Tips For Onboarding New Employees Remotely Since COVID

    37. Tips For Onboarding New Employees Remotely Since COVID

    At Sendible, we've recruited 9 new starters since the start of the pandemic. As a result, all of them have been onboarded remotely. 

    So, Petri Lohten, founder of FlowTrace.io, reached out to Gavin to ask a few questions about how we've gone about this and some of the challenges we've been facing.  Gavin thought his insights may be useful to listeners, so he decided to record the conversation!

    In this episode we discuss:


    The challenges of remote onboarding vs. more traditional face-to-face onboarding
    Why Gavin created a Management Playbook for the leadership team and how it's helped drive employee engagement and growth
    How to measure the immersion and identify extra support needs for the new remote employees
    The pain points we've experienced with remote employee onboarding in the past and how we're trying to overcome them
    And much, much more!


    We want to hear from you

    Send an email to insider@sendible.com or leave us a voice message!


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    • 32 min
    36. How We Grew Revenue By 50% With A Smaller Sales Team

    36. How We Grew Revenue By 50% With A Smaller Sales Team

    At Sendible, we have completely changed our sales processes over the last 12 - 18 months in a way that's enabled us to reduce the size of our sales team and continue to hit our sales targets. In fact, as a result of these changes, we were able to grow our revenue by almost 50% in less than a year!

    So, to explain how we went about this, Gavin invited Nico Watson, our Head of Growth, and Johnny Costello, our Head of Sales to join him on the show.

    In this episode we discuss:


    How automation and lead scoring allowed us to downsize our sales team
    How we increased our close rate from 30% to 50%
    How we implemented MadKudu at Sendible
    And much, much more!

    We want to hear from you

    Send an email to insider@sendible.com or leave us a voice message!



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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 16 min
    35. The Sendible Founding Story

    35. The Sendible Founding Story

    When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! 

    In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.

    Connect with Gavin:


    Connect with Gavin on LinkedIn
    Follow Gavin on Twitter  

    We want to hear from you


    Send an email to insider@sendible.com or leave us a voice message!



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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 26 min
    34. Asynchronous Communication & Why You Should Try A Zoom Fast

    34. Asynchronous Communication & Why You Should Try A Zoom Fast

    With the world working remotely as a result of COVID, Zoom has been an incredible tool. But 6 hours of Zoom meetings every day for 4 months left Gavin completely burnt out. So, he decided to have a "Zoom fast" and in the process, discovered the power of asynchronous communication.

    In this episode, Gavin talks about:


    Why going remote can result in excessive use of real-time communication. 
    How he ran a company town hall meeting completely asynchronously.
    How he politely redirected requests for a real-time conversation to asynchronous channels.

    Connect with Gavin:


    Connect with Gavin on LinkedIn
    Follow Gavin on Twitter


    We want to hear from you


    Send an email to insider@sendible.com or leave us a voice message!



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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 8 min
    33. Using Cues To Inspire Thumb-Stopping Content For Social Media

    33. Using Cues To Inspire Thumb-Stopping Content For Social Media

    With so much demand for our attention these days, the best way to get anyone to engage with your content is to build an audience that trusts you. And we know that the best way to gain someone's trust is to connect with them on an emotional level through authentic storytelling.

    But a lot of agencies and marketers struggle to surface these stories from the brands they manage. 

    That's why we created a deck of storytelling cue cards to help. 

    In this episode, Gavin and Martine demonstrate how they used these cue cards to surface stories from a real-life client, Winston Davis.


    Grab your deck of Storytelling cue cards for free:

    https://www.sendible.com/swag



    Connect with Winston Davis

    https://www.linkedin.com/in/winston-davis-0b338537/


    We want to hear from you

    Send an email to insider@sendible.com or leave us a voice message!



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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 11 min
    32. Using Brand Storytelling To Increase Your Social Media Presence

    32. Using Brand Storytelling To Increase Your Social Media Presence

    In this special episode, hosted by storytelling expert, Park Howell, we are joined by three Sendible customers who share their tips for increasing your brand’s social media presence through digital storytelling. 

    This is a panellist discussion taken from a live webinar we ran earlier this year.

    Panellists


    Desiree Martinez, Founder of All-In-One Social Media
    Sophia Rabe, Founder/CEO of Olive + Milo Social Studio
    Andrew Bartolotta, Digital Media Director at cityCURRENT

    We want to hear from you

    Send an email to insider@sendible.com or leave us a voice message!


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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 42 min

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