#031 - Why Your Video Business Isn't Making Money in 2024 🎥�‪�‬ The Creative Grit

In this episode of The Creative Grit, Nelson continues the discussion on the best piece of advice for the business side of filmmaking, including networking and client acquisition. Guillaume shares their unique approach to running their business, using Google Spreadsheets to measure everything and identify bottlenecks in production. They also talk about the importance of understanding the potential issues in order to solve them and grow a business successfully. Tune in for more insights and strategies for creative entrepreneurs.
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Timestamps:
00:00:00 - Introduction to The Creative Grit Podcast
00:00:21 - Continuing the Discussion on Filmmaking Business Advice
00:01:00 - Business Operations and Google Spreadsheets
00:02:56 - Focusing on Sales as a Bottleneck
00:03:28 - Using ChatGPT for Business Assessment
00:05:00 - Importance of Lead Generation and Sales Process
00:06:32 - Learning from Others in the Industry
00:10:31 - Changing Mindset About Sales
00:12:16 - The Right Offer and Sales Approach
00:13:48 - Sales as a Decision-Making Assistance
00:17:12 - Confidence in Your Offer
00:18:14 - Mindset Shifts in Sales
00:20:34 - Seeking Help When Struggling with Sales
00:21:36 - The Power of Saying No
00:22:37 - Dealing with Hard Times in Business
00:23:00 - Strategies for Overcoming Difficult Periods
00:26:31 - The Importance of Toughening Up
00:28:43 - The Reality of Entrepreneurial Challenges
00:30:01 - Training for Toughness
00:32:38 - Having a Bigger Purpose
00:37:50 - Guillaume's Go-Getter Attitude