Founder's Playbook

Nelson Ferreira
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Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez Creative, a 7-figure video podcast agency. This podcast dives into actionable strategies, hard-earned lessons, and the proven tactics behind the success of founders, CEO’s, experts, and entrepreneurs from various industries. Whether you’re just starting out or ready to take your business to the next level, Founder’s Playbook offers the insights you need to become an elite founder in the game of business and entrepreneurship.

  1. JAN 30

    He’s Trained 1000+ Remote Sales People. Here's What Separates The Top 1%

    Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org 🔗 TAKE ACTION: Book your demo: https://vibezcreative.com/viral-podcast-system-vsl-org In this new episode, Nelson sits down with Kris Cochrane, who’s trained over 1,000 remote salespeople and has seen exactly how the top performers operate. You’ll hear: ◼️ What consistently shows up in the top 1% of remote closers ◼️ The hiring pattern that quietly destroys sales teams ◼️ Why most founders invest in training that never pays off ◼️ The signals that reveal whether a closer will scale with your company ◼️ The shifts founders need to make to build predictable revenue Timestamps: 00:00:00 Introduction 00:01:43 - Building an Eight-Figure Sales Team 00:04:03 - Characteristics of a Top 1% Closer 00:05:32 - What to Look for in Top Closers 00:07:46 - Defining a Top Closer's Revenue 00:09:04 - Expectations for Top Closers' Earnings 00:10:32 - The Role of Marketing in Attracting A Players 00:11:22 - Challenges with Founders Who Lack Marketing 00:13:11 - Selling the Company to Potential Closers 00:14:37 - Recruitment Mandates for Sales Teams 00:16:32 - Identifying Underperforming Closers 00:19:54 - When to Transition from Founder-Led Sales 00:20:09 - Starting the Recruitment Process for Closers 00:24:04 - Interview Tactics for Identifying High Performers 00:27:09 - Training Top Closers on New Offers 00:30:26 - Onboarding Best Practices for New Closers 00:34:16 - Key Metrics for Evaluating Closer Performance 00:36:06 - Duration for Assessing Underperformance 00:37:48 - Real-Life Example of Closer Performance 00:42:15 - Compensation Structures for Closers 00:43:28 - Adjusting Compensation for Different Offer Types 00:45:12 - Managing Refunds and Clawbacks Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Kris Cochrane: https://www.linkedin.com/in/kris-cochrane/ https://www.instagram.com/kriscochrane/?hl=en DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 25m

  2. JAN 9

    He Sold $10M In Property To Go All-In On Bitcoin!? (Here's Why)

    Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org 🔗 TAKE ACTION: Book your demo: https://vibezcreative.com/viral-podcast-system-vsl-org Why an 8-figure entrepreneur moved his entire wealth into Bitcoin. ◼️ Traditional system is broken—Bitcoin became the only asset that made sense ◼️ Australia's economic trajectory & rising government overreach ◼️ High-net-worth individuals quietly dematerializing wealth into Bitcoin ◼️ Why he moved his entire retirement fund out of superannuation ◼️ How business owners can protect profits before inflation erodes them Timestamps: 00:00:00 Introduction 00:01:53 - Transitioning from Real Estate to Bitcoin 00:02:45 - Bitcoin vs. Traditional Assets 00:04:00 - Inner Circle Program for High Net Worth Individuals 00:06:36 - The $500 Million Man's Perspective 00:09:01 - Inflation and Currency Debasement 00:09:32 - Superannuation and Retirement Concerns 00:11:26 - Property Investing vs. Bitcoin 00:13:10 - The Headaches of Property Management 00:15:01 - Comparing Returns: Property vs. Bitcoin 00:16:27 - The Risk of Owning Zero Bitcoin 00:21:00 - The Process of Allocating Superannuation to Bitcoin 00:22:50 - The Reality of Superannuation Returns 00:25:26 - Self-Managed Super Funds (SMSF ) 00:28:50 - Bitcoin Mining 00:32:31 - Unrealized Capital Gains Tax and Its Implications 00:35:00 - The Problem with Unrealized Capital Gains Tax 00:36:11 - The Flight from Property to Bitcoin 00:40:30 - The Contrast Between Australia and Dubai 00:41:44 - The Immigrant Perspective on Taxes 00:44:13 - The Australian Success Story 00:45:37 - Common Mistakes in Bitcoin Investing 00:46:08 - Investing in VIP Training Programs Follow Nelson & Founder's Playbook: https://www.instagram.com/foundersplaybook https://www.facebook.com/foundersplaybookpodcast/ https://www.youtube.com/@foundersplaybookpodcast https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463 Follow Matthew Fraser: https://www.instagram.com/immatthewfraser/ https://www.tiktok.com/@immatthewfraser https://www.facebook.com/immatthewfraser/ https://www.skool.com/matthewfraser/about DISCLAIMER This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

    1h 2m

  3. 11/19/2025

    8 Reasons Why Business Owners Should Avoid Podcast Sponsors

    In this episode, Nelson breaks down 8 hard‑hitting reasons why chasing high‑ticket sponsors is a mistake,  from losing control of your message, slowing down production, and confusing your audience, to the reality that sponsors will never pay you as much as your own business can. You’ll hear why your best sponsor is your own high‑ticket offer, how to turn cold traffic into warm leads with a content system, and why selling directly to your dream customers will always outperform any sponsorship deal. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction  00:00:41 – Reason 1: Sponsorship Hurts Lead Generation  00:02:01 – Reason 2: Sponsorship Deals Are Usually Tiny  00:03:54 – Reason 3: You Lose Control of Your Message  00:04:59 – Reason 4: Sponsorships Can Weaken Your Brand  00:05:58 – Reason 5: Confusion in Positioning and Marketing  00:06:44 – Reason 6: Slows Down Production and Growth  00:07:36 – Reason 7: Adds Heavy Admin Work  00:08:47 – Reason 8: Your Best Sponsor Is Your Own Business  00:09:52 – Sell More of Your Own High‑Ticket Offers  00:10:41 – How a Content System Creates Pre‑Sold Clients

    12 min

  4. 11/19/2025

    Organic Vs Paid Content (Which Is Right For Your Business?)

    In this new episode, host Nelson reveals why relying only on ads or only on organic content is a dangerous mistake. While many founders debate which one is “better,” Nelson shows how paid ads and organic content play different roles, and why combining them is the real key to scaling profitably. You’ll hear why cold traffic from ads no longer converts the way it used to, how organic content builds trust and authority, and why the two together create a system that warms leads, nurtures relationships, and drives high‑ticket sales. Nelson also shares how long‑form content like podcasts compounds over time, supports your paid campaigns, and gives you evergreen assets that keep working even when ad spend stops. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast - Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630 Timestamps: 00:00:00 - Introduction  00:04:03 – Ads as the Party Host Analogy  00:05:14 – Organic Content Builds Trust  00:07:08 – Costs: Paid vs. Organic  00:08:48 – Speed: Immediate vs. Compounding Results  00:10:59 – Longevity: Temporary Ads vs. Evergreen Content  00:11:17 – Trust Building Through Organic Content  00:12:21 – Cold Traffic vs. Warm Audience  00:12:55 – High Close Rates From Organic Leads  00:13:23 – Solution: Long‑Form Podcast System  00:14:26 – Multi‑Channel Repurposing Advantage  00:17:06 – Building 7 Hours of Trust With Long‑Form  00:18:07 – Using Sales Call Transcripts for Content Pillars  00:19:18 – YouTube as the Best Long‑Form Platform  00:20:28 – Retargeting Cold Traffic With Short‑Form Clips  00:21:05 – Newsletters to Nurture Your Database  00:22:29 – Contextual Calls‑to‑Action in Newsletters  00:23:22 – Using Episodes in Sales Confirmations  00:23:41 – Podcast Framing Systems Explained

    25 min

  5. 11/18/2025

    Content Can’t Save You If Your Offer Is Shit

    In this new episode, host Nelson reveals why content alone won’t grow your business if your offer is weak. While many founders blame their marketing, Nelson shows how the real bottleneck is a commoditised offer that fails to stand out, convert, or deliver true value. You’ll hear how to diagnose a “shitty offer,” why urgency, scarcity, and exclusivity make people buy now, and the three outcomes wealthy clients actually pay for: more money, more time, and more status. Nelson also shares how speed, guarantees, and premium positioning transform an average service into a knockout offer that commands attention and drives sales, so you can finally turn content into cash and scale with confidence. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:01:37 - Commodity vs. Unique Offer 00:02:42 - Creating Urgency and Scarcity 00:03:14 - Focusing on Customer Needs 00:04:50 - Targeting Wealthy Clients 00:06:07 - Understanding Rich People's Desires 00:07:15 - Creating Cash Flow for Clients 00:10:28 - Elevating Status Through Your Offer 00:11:41 - Tactical Improvements for Your Offer 00:13:27 - Articulating the Dream Outcome 00:14:10 - Increasing Perceived Likelihood of Achievement 00:16:17 - Minimizing Effort and Sacrifice 00:19:07 - Pricing for Premium Clients 00:20:33 - Commitment and Engagement Strategies 00:22:34 - Mindset Shift: From Vendor to Value Provider

    24 min

  6. 11/11/2025

    Is Gary Vee Wrong About The Future Of Content?

    In this new episode, host Nelson reacts to Gary Vaynerchuk’s viral advice on organic social, paid ads, and the rise of AI in content. After helping clients hit multiple 6‑ and 7‑figure months, Nelson reveals what actually works for founders who want to scale with content. You’ll hear why organic and paid content must work together, how niche messaging helps algorithms push your content to the right audience, and why you don’t need millions of followers to win. Nelson also shares the truth about long‑form podcasts, the impact of viral posts, the rise of AI influencers, and why prompt engineering is the skill that will separate winners from the rest. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast - Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630 Timestamps: 00:00:00 - Introduction 00:00:21 - The Shift in Organic Social Media 00:00:44 - Importance of Organic Content for Paid Advertising 00:03:02 - The Power of New Accounts and Content Creation 00:04:41 - Organic Social vs. Paid Advertising 00:05:57 - The Role of Consistency in Content Creation 00:07:04 - The Impact of a Single Organic Post 00:08:45 - Understanding Social Media Algorithms 00:10:18 - The Future of AI Influencers 00:12:52 - Using AI for Creative Thinking 00:14:56 - Maximizing AI in Content Production

    16 min

  7. 11/11/2025

    My Best Content Strategy (To Make a TON Of Money)

    In this new episode, host Nelson reveals why one founder with ads, funnels, and a polished sales process was only closing at 8%, while another, with no ads, no funnel, and no sales experience, was closing over 50% on an $11K offer. The difference came down to three things: long‑form content, a knockout offer, and a super‑niche audience. You’ll learn why short‑form alone won’t build trust, how long‑form content warms up cold traffic, and why being truly niche makes selling effortless. If you’re a founder looking to increase your close rate and scale high‑ticket sales, this is your blueprint. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:01:10 - Comparing Two Business Owners 00:02:00 - Content Creation Approaches 00:03:30 - Understanding Offers and Niches 00:05:00 - Sales Processes: A Key Differentiator 00:06:30 - Analyzing Followers and Community Engagement 00:08:00 - The Impact of Long-Form Content 00:09:30 - Trust and Credibility in Sales 00:11:00 - Close Rate Comparison: Business Owner One vs. Two 00:12:30 - Key Takeaways for Improving Close Rates 00:14:00 - The Importance of Long-Form Content 00:15:30 - Evaluating Your Offer and Niche 00:17:00 - Building a Database and Community 00:18:30 - Final Thoughts on Sales Strategies

    24 min

  8. 11/10/2025

    How to Start a Podcast in 2026 (Start to Finish)

    In this new episode, host Nelson breaks down how to launch a podcast in 2026 that actually drives sales, not just vanity views. Drawing from his own lessons of making 100+ episodes with zero ROI, Nelson reveals the exact strategy founders need to avoid wasting time and money. You’ll learn why niching down is non‑negotiable, how to align your podcast with a knockout high‑ticket offer, and the essential gear, team roles, and distribution tactics that turn your show into a marketing engine. If you’re serious about building authority, generating leads, and scaling your business with content, this is your blueprint. If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org Follow me on socials: -Instagram: https://www.instagram.com/creatornelson/ -X: https://x.com/creatornelson Listen to Founder's Playbook Podcast:  - YouTube: https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:01:04 - The Importance of Strategy 00:02:40 - Narrowing Down Your Expertise 00:03:22 - Identifying Your Dream Customer 00:04:16 - Creating a Knockout Offer 00:06:35 - Researching Competitors 00:07:50 - Developing Content Pillars 00:08:46 - Focusing on Customer Needs 00:09:39 - Establishing Your Podcast Name 00:10:54 - The Role of Equipment and Gear 00:12:08 - Choosing Between Solo and Guest Podcasts 00:13:34 - The Importance of Quality Audio 00:14:50 - Building Your Team 00:16:57 - Recording Your Episodes 00:19:06 - Post-Production and Distribution 00:22:58 - Utilizing Data for Improvement 00:25:08 - Implementing a Conversion Mechanism 00:26:12 - The Importance of Consistency

    32 min
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About

Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez Creative, a 7-figure video podcast agency. This podcast dives into actionable strategies, hard-earned lessons, and the proven tactics behind the success of founders, CEO’s, experts, and entrepreneurs from various industries. Whether you’re just starting out or ready to take your business to the next level, Founder’s Playbook offers the insights you need to become an elite founder in the game of business and entrepreneurship.

Information

  • Creator
    Nelson Ferreira
  • Years Active
    2023 - 2026
  • Episodes
    80
  • Rating
    Explicit
  • Copyright
    © Founder's Playbook
  • Show Website
    Founder's Playbook