26 min
037: Make Sense of TOKENS for Digital Marketers with Joe Pulizzi The Marketing Umbrella Podcast
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Make Sense of TOKENS for Digital Marketers with Joe Pulizzi
Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing.
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute, the leading content marketing educational resource for enterprise brands. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. Joe is currently spending his time at the Orange Effect Foundation, which is his foundation and delivers funds to children and families for speech therapy services and technology. OEF delivers grants to hundreds of children in 25 states.
Here is what to expect on this week’s show:
· An introduction into Joe’s background in “the creator economy” and a bit of his knowledge surrounding NFTs and the block-chain related economy.
· A breakdown of how NFTs work and the various way they can be used (which may surprise you).
· How does legal verification work for NFTs and their owners?
· Some of the implications for NFTs, digital wallets, and digital ownership for amazing real-world value as well as the meta-verse.
· Advice for digital marketers on how to take the first steps in becoming knowledge of, and being involved in, this new digital world.
· Will NFTs be useful for things such as funnels?
· What to expect in the Creator Economy Expo that is later this year in May.
Relevant links:
TheTilt.com
Jp@thetilt.com
Theorangeeffect.org
Connect with Joe:
Twitter: https://twitter.com/joepulizzi
Facebook: https://www.facebook.com/JoePulizziAuthor
LinkedIn: https://www.linkedin.com/in/joepulizzi/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Make Sense of TOKENS for Digital Marketers with Joe Pulizzi
Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing.
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute, the leading content marketing educational resource for enterprise brands. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. Joe is currently spending his time at the Orange Effect Foundation, which is his foundation and delivers funds to children and families for speech therapy services and technology. OEF delivers grants to hundreds of children in 25 states.
Here is what to expect on this week’s show:
· An introduction into Joe’s background in “the creator economy” and a bit of his knowledge surrounding NFTs and the block-chain related economy.
· A breakdown of how NFTs work and the various way they can be used (which may surprise you).
· How does legal verification work for NFTs and their owners?
· Some of the implications for NFTs, digital wallets, and digital ownership for amazing real-world value as well as the meta-verse.
· Advice for digital marketers on how to take the first steps in becoming knowledge of, and being involved in, this new digital world.
· Will NFTs be useful for things such as funnels?
· What to expect in the Creator Economy Expo that is later this year in May.
Relevant links:
TheTilt.com
Jp@thetilt.com
Theorangeeffect.org
Connect with Joe:
Twitter: https://twitter.com/joepulizzi
Facebook: https://www.facebook.com/JoePulizziAuthor
LinkedIn: https://www.linkedin.com/in/joepulizzi/
Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min