43 episodes

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit https://www.umbrellaus.com/

The Marketing Umbrella Podcast Itamar Shafir

    • Business
    • 5.0 • 48 Ratings

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit https://www.umbrellaus.com/

    042: Scale to Your Ability to Deliver With Laura Bell Greeno

    042: Scale to Your Ability to Deliver With Laura Bell Greeno

    Welcome to episode 42 of The Marketing Umbrella with Itamar Shafir.  This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno.

    Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $10 million in 2019.

    She started in sales for a digital marketing and advertising company in 1999, was recruited into technology consulting in 2006, then moved further into the strategic side of marketing just as her technology background distinctively positioned her for the digital age.

    Currently, she helps other entrepreneurs and small businesses build internal digital marketing teams and develop marketing plans as a hybrid coach/consultant. Most clients learn to think both creatively and strategically about how to grow and organize marketing efforts for maximum profitability.

    Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA…

    Here is what to expect on this week’s show:

    · Learning how to vet potential employees well

    · Using SWOT analysis in hiring

    · Integrate your systems internally before exporting the service as an offering

    · Scale proportionately to your ability to deliver

    · Every client is an opportunity for R & D

    Closing Thought:  Moving forward, it will be crucial to multiply yourself utilizing the “gig economy,” in order to scale quickly.

    Connect with Laura and Webscout:

    Website: https://webscoutcoaching.com

    LinkedIn: https://www.linkedin.com/in/laurabellgreeno/

    To Learn more about Umbrella – please visit https://umbrellaus.com

    • 38 min
    041: The Uber of Smart Marketing With Arjun Rai

    041: The Uber of Smart Marketing With Arjun Rai

    Welcome to episode 41 of The Marketing Umbrella Podcast.. This week we shift to a new voice behind the mic, Kevin Prewett.  Kevin sits down with Arjun Rai, founder of HelloWoofy. and they talk about how social media can be effectively harnessed and successfully utilized in your marketing agency strategy.

    Arjun is a New York City based entrepreneur and has been networking with some of the most well-known entrepreneurs in the city and globally. A few weeks into college, he launched a startup, Fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization called TheBizDen.

    His third startup, Wrkbench.io was a virtual collaboration space designed for creatives. And after spending a few years and learning the ins and outs of running a venture backed startup, he set out to modernize another industry related to his former passion of social media. The startup would become HelloWoofy - a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.

    Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more.  As you can see, being a serial founder is in his DNA…

    Here is what to expect on this week’s show:


    What Arjun means when he says Smart Marketing for Underdogs
    Equity crowdfunding can be powerful and effective
    Direct Mail is still a viable and lucrative marketing channel
    Continuous customer feedback drives innovation
    Facebook groups are a great option to build community around your agency
    Web3, IoT and Meta will soon dominate, so get ready



    Closing Thoughts:

    Arjun jumped into the marketing tech space simply because “He thought he could do it better!”

    “You don’t have to outrun everyone, just your closest competitor”



    Connect with Arjun and HelloWoofy:

    Website: https://hellowoofy.com

    LinkedIn: https://www.linkedin.com/in/arjunrai/

    Twitter: https://twitter.com/arjunraime https://twitter.com/WoofyHQ

    Facebook Group: Content Masters - https://www.facebook.com/groups/1644716838875572

    Instagram: https://www.instagram.com/hellowoofy/



    To learn more about Umbrella visit https://www.umbrellaus.com

    • 34 min
    040: Selling Like A Warrior With Jason Forrest

    040: Selling Like A Warrior With Jason Forrest

    Selling Like A Warrior With Jason Forrest
     
    Welcome to episode 40 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about sales and how to create the successful mindset and approach so that your company’s sales team (or even just your company’s one salesman) can achieve consistent success.
     
    Jason Forrest is CEO at FPG (Forest Performance Group), a national sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. The winner of four international Stevie Awards for his Warrior Selling and Leadership Coaching training programs, Jason is also an award-winning author of five books, including Leadership Sales Coaching – rated as one of Selling Power Magazine's Top Sales Books. Additionally, Inc. Magazine has named FPG as one of the Nation’s Best Workplaces for 2017 and Fastest Growing Companies.
     
    Here is what to expect on this week’s show:
    ·        Jason’s background and how it is he came from a family where selling was valued.
    ·        The three major steps of any successful sale regardless of the industry or price of product.
    ·        Why it’s important to see improving sales as improving lives, and how this thought practice can help.
    ·        Whose job is it in a small business to provide the differentiation to the client?
    ·        Tips for critical behavioral changes, ones that will change your business life as well as your personal life.
    ·        How personality types play into one’s ability to sell.
    ·        Why it is that Jason will not help you hire your first salesman, and what that says about how a company needs to think about investing in their sales team.
    ·        How do you keep motivation up, through the ups and downs, for your people in sales.
     
     
    Relevant links:
    Fpg.com
    maryandjasonforrest.com
     
    Connect with Jason:


    LinkedIn: https://www.linkedin.com/in/jasonforrest/
    Twitter: https://twitter.com/jforrestspeaker
    Facebook: https://www.facebook.com/ForrestPerformanceGroup/
    Instagram: https://www.instagram.com/forrestperformancegroup/
     
     





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    • 37 min
    039: KISS CRM for Small Business with Vincenzo Ruggiero

    039: KISS CRM for Small Business with Vincenzo Ruggiero

    KISS CRM for Small Business with Vincenzo Ruggiero 
     
    Welcome to episode 39 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about some of the digital tools that he has created at Overloop and the reasons he believes approaching these aspects of an agency’s business correctly will help it to thrive.
     
    Vincenzo is a web entrepreneur for almost 15 years. He launched his first SaaS company in 2007. Since then, he has already launched 5 other successful companies and sold 3 of them. He is currently the Founder & CEO of Overloop (formerly Prospect.io), a CRM built around inbound & outbound conversations. Today they are a team of 12 and are helping more than 1,000 customers everywhere in the world. They are totally self-funded and have been profitable for more than 6 years now.
     
    Here is what to expect on this week’s show:
    ·        A look into Vincenzo’s interesting background and how he ended up being the head of -
    ·        What Vincenzo thought was missing in other CRM tools that lead him to develop Overloop.
    ·        Is Overloop good for agencies or is it good for the clients of the agencies? (And why)
    ·        Vincenzo takes us through an example flow of how an agency would use Overloop successfully.
    ·        How Vincenzo approaches automating cold email outreach to improve an agency’s outbound sales.
    ·        How the forecasting tool within Overloop works.
    ·        Thoughts on how to best approach cold outreach as an agency (such as do you use links in an email, should you use an email database?).
    ·        A look into Vincenzo’s 1x12 project, which gives away 1% of his revenue each month to different charitable projects.
     
    Relevant links:
    https://overloop.com
    https://vincenzo.be
     
    Connect with Vincenzo:


    LinkedIn: https://www.linkedin.com/in/vincenzor
    Twitter: https://twitter.com/vincenzor
     
     




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    • 33 min
    038: Doing Influencer Marketing On Small Budgets With Neal Schaffer

    038: Doing Influencer Marketing On Small Budgets With Neal Schaffer

    Doing Influencer Marketing on Small Budgets with Neal Schaffer 

    Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal Schaffer and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections.  

    Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

    Here is what to expect on this week’s show:

    Neal’s background and how he got into influencer marketing, which is not what he initially did in his professional career. 

    A look at the differences between an agency and a fractional CMO, which Neal is. 

    A look at what influencer marketing is and what Neal’s unique understanding of it is comprised of.

    How to understand the importance, and real value inherent, within the number of followers that influencers have (and the numerous types of influencers).

    Can a small business afford to work with influencers?

    Can you keep B2B influencer marketing within the realm of micro influencers or do you need to go larger?

    Recommendations for tools that you can use within influencer marketing (and tools maybe you shouldn’t use).

    How important is social media for your business really?

    How important is short form video for your business (the Tik Tok model)?

    Thoughts on what social media is going to look like in the next few years.


    Relevant links:
    https://nealschaffer.com
     
    Connect with Neal:
    Twitter: https://twitter.com/nealschaffer
    Facebook: https://www.facebook.com/NealSchafferPage
    LinkedIn: https://www.linkedin.com/in/nealschaffer/
    Instagram: https://www.instagram.com/nealschaffer/
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    • 33 min
    037: Make Sense of TOKENS for Digital Marketers with Joe Pulizzi

    037: Make Sense of TOKENS for Digital Marketers with Joe Pulizzi

    Make Sense of TOKENS for Digital Marketers with Joe Pulizzi
     
    Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing.
     
    Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute, the leading content marketing educational resource for enterprise brands. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. Joe is currently spending his time at the Orange Effect Foundation, which is his foundation and delivers funds to children and families for speech therapy services and technology. OEF delivers grants to hundreds of children in 25 states.
    Here is what to expect on this week’s show:
    ·        An introduction into Joe’s background in “the creator economy” and a bit of his knowledge surrounding NFTs and the block-chain related economy.
    ·        A breakdown of how NFTs work and the various way they can be used (which may surprise you).
    ·        How does legal verification work for NFTs and their owners?
    ·        Some of the implications for NFTs, digital wallets, and digital ownership for amazing real-world value as well as the meta-verse.
    ·        Advice for digital marketers on how to take the first steps in becoming knowledge of, and being involved in, this new digital world.
    ·        Will NFTs be useful for things such as funnels?
    ·        What to expect in the Creator Economy Expo that is later this year in May.
     
    Relevant links:
    TheTilt.com
    Jp@thetilt.com
    Theorangeeffect.org
     
    Connect with Joe:
    Twitter: https://twitter.com/joepulizzi
    Facebook: https://www.facebook.com/JoePulizziAuthor
    LinkedIn: https://www.linkedin.com/in/joepulizzi/




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    • 26 min

Customer Reviews

5.0 out of 5
48 Ratings

48 Ratings

samlindy208 ,

AMAZING

this is a great show!

ErmaTheLurker ,

Fantastic Podcast!

This is an excellent show that delivers thoughtful and insightful conversations. A must listen!

malloryck ,

Very interesting!

I learn something new every time I listen :)

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