8 episodes

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit https://www.umbrellaus.com/ 

The Marketing Umbrella Podcast Itamar Shafir

    • Business

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit https://www.umbrellaus.com/ 

    Build a Following of Buyers using LinkedIn Video Marketing

    Build a Following of Buyers using LinkedIn Video Marketing

    Episode 007 Shay Rowbottom
    Build a Following of Buyers using LinkedIn Video Marketing
    The Marketing Umbrella Podcast with Itamar Shafir 
    Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.
    Through her unique background working in video licensing, she cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest-performing blogs on Facebook, amassing billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform. At her peak, she averaged over 1 billion views per month on Facebook for her clients.
    Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.
    What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms and, within 6 months of creating videos consistently for her page, had grown to over 25,000 followers and generated over 50 Million video views on LinkedIn.
    Listen to this information-packed episode of The Marketing Umbrella Podcast with Shay Rowbottom about building your LinkedIn following and increasing engagement through strategic video posts.
    Here is what to expect on this week’s show:
    ·        How to create organic growth on your LinkedIn page through video
    ·        Finding your authentic voice to gain followers who identify with you and your product
    ·        Learning how to provide content that is valuable and relatable, creating engagement with your followers
    ·        Being extraordinary and untouchable is not the best way to gain a following that leads to sales
    ·        Learn about Shay’s 6-Week LinkedIn Video Bootcamp
     
    Connect with Shay:
    Links Mentioned:
    https://www.shayrowbottom.com/
    Guest Contact Info:
    Instagram https://www.instagram.com/shayrowbottom/
    @shayrowbottom
    Facebook https://www.facebook.com/ShayRowbottom/
    @ShayRowbottom
    LinkedIn www.linkedin.com/company/shayrowbottommarketing




    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 44 min
    The Marketing Umbrella Podcast with Itamar Shafir

    The Marketing Umbrella Podcast with Itamar Shafir

    Episode 006 Growth Hacking: From Silicon Valley To Main Street 
    With Sean Ellis
    The Marketing Umbrella Podcast with Itamar Shafir 
     
    Sean Ellis is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today).

    ​Sean is also co-author of the book titled "Hacking Growth," and he is the founder of GrowthHackers.com. He is an experienced entrepreneur and founded Qualaroo (a customer insight company with clients such as Uber, Intuit, Starbucks, Amazon). 

    Today Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations and select advising roles. His work has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.
    Listen to this information-packed episode of The Marketing Umbrella Podcast with Sean Ellis about applying proven growth hacking principles on a smaller scale for amazing results.
    Here is what to expect on this week’s show:
    ●    Developing metrics to drive improvement and attract more business
    ●    Attracting and retaining lifetime customers
    ●    Driving scalable return on investment
    ●    Compelling action through emotion rather than logic to move past roadblocks in your growth roadmap
     
     
    Connect with Sean:
    Seanellis.me
     
    Links Mentioned:
    Uproar.com
    Growthhackers.com
     
    Sean’s Podcast
    https://breakoutgrowth.net/podcast/
    Guest Contact Info:
    Website
    GrowthHackers.com

    LinkedIn
    https://www.linkedin.com/in/seanellis/



    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 40 min
    Cracking Content Marketing on Budget

    Cracking Content Marketing on Budget

    Episode 005
    Cracking Content Marketing on Budget
    The Marketing Umbrella Podcast with Itamar Shafir
    Melanie Deziel is a keynote speaker, author, award-winning branded content creator and lifelong storyteller who is on a mission to share the power of compelling and credible content with others. She is the director of content at Foundation Marketing and the author of the best-selling marketing and business communications book titled “The Content Fuel Framework: How to Generate Unlimited Story Ideas.”
    Prior to joining Foundation, Melanie was the chief content officer of StoryFuel and the first editor of branded content at The New York Times. She is a founding member of HuffPost’s brand storytelling team, and served as director of creative strategy for Time Inc.
    Listen to this information-packed episode of The Marketing Umbrella Podcast with Melanie Deziel about tools and practices to improve content marketing and tell better brand stories for clients.
    Here is what to expect on this week’s show:
    ● How to do storytelling on a budget.
    ● Why each and every brand represents a creative challenge for content marketers.
    ● How to use tools and strategies to generate a free-flowing stream of story ideas for your clients.
    ● Why it’s critical to have systems and frameworks in place that can ignite creativity and productivity.
     
    Connect with Melanie:
    Website: https://www.foundationinc.co
    Facebook: http://facebook.com/foundationinc
    LinkedIn: http://linkedin.com/in/melaniedeziel
    Instagram: http://instagram.com/meldeziel
    Twitter: http://twitter.com/mdeziel
     
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 22 min
    Hacking Digital Influencers for Organic Growth

    Hacking Digital Influencers for Organic Growth

    Episode 004  Rand Fishkin
    Hacking Digital Influencers for Organic Growth
    The Marketing Umbrella Podcast with Itamar Shafir 
     
    Rand Fishkin is co-founder and CEO of Sparktoro, an audience research startup. He has dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, which is titled “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” A recognized expert on SEO, he is the founder and former CEO of marketing software company Moz and co-founder of Inbound.org. When Rand is not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. He says that if you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.
     
    Listen to this information-packed episode of The Marketing Umbrella Podcast with Rand Fishkin about how to grow your agency by creating a marketing roadmap for you and your clients.
    Here is what to expect on this week’s show:
    ●    How the pandemic generated a massive amount of competition in an already crowded online marketplace.
    ●    Why agency owners should utilize free online tools that are available to help with market research and audience intelligence.
    ●    How to help clients build their brand and then execute on that with high-quality content and SEO.
    ●    Why a great digital marketing agency can add value for small and medium-sized businesses by discovering sources of influence that compellingly reach their audience.
     
     
    Connect with Rand:
    Website: https://www.sparktoro.com
    Twitter: http://twitter.com/randfish
    Facebook: http://facebook.com/rand.fishkin
    LinkedIn: http://linkedin.com/in/randfishkin
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 38 min
    Mailers’ Secrets to Increasing Sales

    Mailers’ Secrets to Increasing Sales

    Episode 003  
    Mailers’ Secrets to Increasing Sales

    Devin Herz of Dynamic Marketing Consultants has over 25 years of marketing experience and is the author of “ROI Secrets Revealed.” He also hosts the DMC Marketing Nugget podcast. Early in his career, he ran the lead design and commercial print firm for Quiznos, EXIT Realty Corporate, Engel & Völkers Corporate, Tampa Bay Lightning and more. These days, he focuses on innovative print and digital solutions for clients of DMC. He is the creator of InstaVizion and PrintAVizion, two marketing tools that bring video to printed marketing collateral. His company has won two Addy Awards: for a Dairy Queen marketing campaign and for an Exeter International Travel catalog. Devin also won a Gold Ink Award for design.


    Listen to this information-packed episode of The Marketing Umbrella Podcast with Devin Herz about how to grow your agency by harnessing the tried-and-true power of direct mail.
    Here is what to expect on this week’s show:
    How direct mail can be an effective part of an omnichannel marketing strategy.
    Why print marketing is still valuable in the digital age.
    How outsourcing and alliances can help agencies scale. 
    Why it’s critical for owners of small agencies to establish credibility and build the trust factor.


    Connect with Devin:
    Website: https://www.dynamicmarketingconsultants.com  https://www.printavizion.com
    Facebook: http://facebook.com/yourdmc
    Instagram: http://instagram.com/dynamicmarketingconsultant
    LinkedIn: http://linkedin.com/in/devinherz


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min
    Go Social: Why Facebook is the Ultimate Marketing Machine

    Go Social: Why Facebook is the Ultimate Marketing Machine

    Episode 002 
    Go Social: Why Facebook is the Ultimate Marketing Machine
     
    Brian Hahn is the founder and CEO of Go Social Experts. He specializes in helping business owners and their teams profitably use Facebook and Online Marketing. He takes an innovative approach to Facebook marketing based on his knowledge of Facebook and his 30 years of owning businesses in various industries to custom build a system just for you. He's the author of several books including "The Facebook Formula: How Business Owners Find Big Profits." He created "The Ultimate Facebook Marketing System," which teaches business owners how to profitably use Facebook to market their business. Over the past seven years, Brian has worked with more than 300 businesses in the United States and Canada to develop and implement Facebook marketing systems.

    Listen to this information-packed episode of The Marketing Umbrella Podcast with Brian Hahn about strategies to grow your agency using Facebook ads.
    Here is what to expect on this week’s show:
    ●    How to put Facebook to work for you and your agency.
    ●    Why online marketing represents both an adventure and a challenge.
    ●    How to move cold traffic through a unique marketing funnel and generate new revenue.
    ●    Why it’s important to dig deep to identify your target audience.
    .
     
    Connect with Brian:
    Website: https://www.gosocialexperts.com
    Twitter: http://twitter.com/gosocialexperts
    Facebook: http://facebook.com/gosocialexperts
    Instagram: http://instagram.com/go.social
    LinkedIn: http://linkedin.com/company/go-social-experts
     
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 35 min

Top Podcasts In Business