47 min
046: A Complete Guide to Creating Your First Online Course. The Workshop Weekly
-
- Entrepreneurship
With Emily Walker
Creating an online course.
By now you’ve definitely heard about it being a lucrative way to supplement your income, but how do you even get started creating an online course and how do you know it is even for you? Today we’re going to cover why you can be an educator, how you can create your first course, how you choose the right topic, and all the nitty gritty in between.
I created my first course in April 2017, Beginner Photography Mastery, and since then I have created Product Photography Mastery. At the time of this recording I’ve taught over 4500 paid students through my courses. And that number grows daily. In fact I expect it will be close to 10 thousand students by the summer of 2021. I can't begin to tell you how exciting and rewarding it is to know that I have reached this many people with my photography teachings.
Before I go any further, I want to say that I can practically hear your objections and inner mean girl through my podcast booth saying: Kelly, I am NOT an expert in anything, what could I possibly even teach? Heck, I’m already an imposter and the thought of charging money to teach something is such a farce.
Oh inner mean girl, how she tries so hard to protect your ego, but here’s the thing, she also gets it all wrong because she holds you back from your full potential. By the way, I thought all of those things too and I sometimes still do. Who am I to teach photography to the masses? I mean, I learned most of what I know from Google University. But if I listened to that negative little voice over 4000 people wouldn't be nailing their photography right now and things like this podcast wouldn’t exist either, and I think that would be so sad for us. Am I right?
So, I wanna say to you that you already have the knowledge, know how and expertise in something, and there are people out there who would happily pay you to teach them what you know. What you take for granted as day to day stuff that you do so easily may not come as easily to everyone else. So before you start thinking that you have nothing you can teach, I want to challenge you to dig a little deeper into that mindset. Start thinking about the things that people ask you to show them, things that people turn to you for. Maybe it’s how you get your kids to sleep so effortlessly every night. Maybe it’s your epic candied apple recipe. Maybe it’s how to set up a WordPress blog. I’ve seen online courses on things as simple as learning to can vegetables! I have recently enrolled in a course where I learned how to make animated gifs for my business. The possibilities are endless and there are literally limitless ideas that would make for a successful online course ranging from super simple to more in depth.
Today’s guest, Emily Walker, works with her clients everyday to navigate the mindset blocks and processes of creating and launching online courses. She is going to uncover everything you need to know to get started from what to include in your course lessons and how to strategically put it out into the world.
Emily is a wealth of knowledge and she has helped so many lucky students make an online course a success in their businesses and I just know that after listening to today’s episode, you will be full of ideas and raring to get started with YOUR very own online course. So if putting your own online course out into the world is something you’ve been pondering, well today’s episode is especially for you!
In this episode, Emily talks about
The difference between growing your business and scaling your business. 5:43Where to start when you are thinking of scaling your business (hint: focus on the transformation). 7:04How knowing your people well, what they need and their pain points, will influence how you design a workshop, program, or course. 8:41The two key secrets to developing the perfect program. 10:01How to build up anticipation and get your program out into the worl
With Emily Walker
Creating an online course.
By now you’ve definitely heard about it being a lucrative way to supplement your income, but how do you even get started creating an online course and how do you know it is even for you? Today we’re going to cover why you can be an educator, how you can create your first course, how you choose the right topic, and all the nitty gritty in between.
I created my first course in April 2017, Beginner Photography Mastery, and since then I have created Product Photography Mastery. At the time of this recording I’ve taught over 4500 paid students through my courses. And that number grows daily. In fact I expect it will be close to 10 thousand students by the summer of 2021. I can't begin to tell you how exciting and rewarding it is to know that I have reached this many people with my photography teachings.
Before I go any further, I want to say that I can practically hear your objections and inner mean girl through my podcast booth saying: Kelly, I am NOT an expert in anything, what could I possibly even teach? Heck, I’m already an imposter and the thought of charging money to teach something is such a farce.
Oh inner mean girl, how she tries so hard to protect your ego, but here’s the thing, she also gets it all wrong because she holds you back from your full potential. By the way, I thought all of those things too and I sometimes still do. Who am I to teach photography to the masses? I mean, I learned most of what I know from Google University. But if I listened to that negative little voice over 4000 people wouldn't be nailing their photography right now and things like this podcast wouldn’t exist either, and I think that would be so sad for us. Am I right?
So, I wanna say to you that you already have the knowledge, know how and expertise in something, and there are people out there who would happily pay you to teach them what you know. What you take for granted as day to day stuff that you do so easily may not come as easily to everyone else. So before you start thinking that you have nothing you can teach, I want to challenge you to dig a little deeper into that mindset. Start thinking about the things that people ask you to show them, things that people turn to you for. Maybe it’s how you get your kids to sleep so effortlessly every night. Maybe it’s your epic candied apple recipe. Maybe it’s how to set up a WordPress blog. I’ve seen online courses on things as simple as learning to can vegetables! I have recently enrolled in a course where I learned how to make animated gifs for my business. The possibilities are endless and there are literally limitless ideas that would make for a successful online course ranging from super simple to more in depth.
Today’s guest, Emily Walker, works with her clients everyday to navigate the mindset blocks and processes of creating and launching online courses. She is going to uncover everything you need to know to get started from what to include in your course lessons and how to strategically put it out into the world.
Emily is a wealth of knowledge and she has helped so many lucky students make an online course a success in their businesses and I just know that after listening to today’s episode, you will be full of ideas and raring to get started with YOUR very own online course. So if putting your own online course out into the world is something you’ve been pondering, well today’s episode is especially for you!
In this episode, Emily talks about
The difference between growing your business and scaling your business. 5:43Where to start when you are thinking of scaling your business (hint: focus on the transformation). 7:04How knowing your people well, what they need and their pain points, will influence how you design a workshop, program, or course. 8:41The two key secrets to developing the perfect program. 10:01How to build up anticipation and get your program out into the worl
47 min