When you get an "aha moment" (almost what used to be called a "Eureka moment") you see the world a new way. Maybe you ask a new question. Maybe you see a way to reconcile conflicting viewpoints. Above all, you get a surprise.
This episode shows 3 ways a story can create an aha moment. When you create this kind of moment, you find your readers or listeners often are more willing to listen to you with an open mind...or discover an important lesson on their own.
Learn more about the role of storytelling in marketing from this free report - http://mycopy.info/17ways