050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels To Be Blunt

Matthew Herrold is the Director of Marketing for Good Feels, a health and wellness cannabis brand, and the Founder of Headstash Marketing. In this episode we discuss the cannabis landscape in Massachusetts, what it’s been like building and operating cannabis brands, As well as branding; how to create Sentiment, and how to attract and build a loyal customer base. 


[00:01 – 15:40] Matthew Herrold Shares His Background         
[15:41 – 27:25] Embracing Marketing From Both Ends of The Spectrum
[27:24 – 37:38] Shayda and Matthew Discuss Branding 101     
[37:39 – 44:48] Creating Connection Through Marketing, Changing Behaviours Through Emotions   
[44:49 – 57:35] The Massachusetts Cannabis Industry; What The Cannabis Landscape Looks Like for Matthew    


Matthew Herrold has 10+ years of experience inside startups and businesses just exiting their startup phase. Now in cannabis entering his 3rd year, he came from an established career in health and wellness businesses after starting his professional life working in several restaurants in startup mode. His focus has been on brand development, comprehensive marketing, business strategy, department building, strategic partnerships, sales and to amplify the leadership qualities in others. He is also a preventive health expert that knows how to internally market and leverage company wellness programs as brand assets and increase profits.
 
Connect with Matthew on LinkedIn (@matthewherrold) or visit Headstash Marketing’s Website  
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
 
Tweetable Quotes:
“I want to see a sustainable industry that actually makes lives better.” - Matthew Herrold
"The trend that I’ve seen throughout all marketing and all branding is getting really nitty-gritty with who you are.. and that requires a lot of introspection. But once you’re there it’s also about having the courage to present yourself as you are.”  - Matthew Herrold
“Systems are how humans have created the most wondrous parts of our world… We don't lose authenticity through systems, what we want to do is protect it as we apply systems to it.” - Matthew Herrold  
 
 
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