128 episodes

Hosted by RESTART CBD CEO and cannabis brand marketer Shayda Torabi, To Be Blunt features discussions among Marketers, Brand Builders, Founders, Senior Level Executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated. The difference: Everyone speaking is working professionally to establish their brand(s) or business in the growing legal cannabis market. Every Monday Shayda will discuss a trending topic with other leaders within the cannabis industry and discuss it unscripted, with no pre-prepared questions. It will be as if you are sitting with the guests over dinner — discussing the truth and reality behind each topic of discussion. And the truth is — it isn’t what you are hearing in most interviews. The mysterious black box has officially been cracked open. We are discussing the good, bad, and ugly that we all must deal with, and how we are all moving forward to normalize and professionalize this industry despite regulatory changes, federal and state law roadblocks, and the many headwinds experienced within the industry. This is the study of operating a successful business in cannabis. This is To Be Blunt. Tune in weekly, and subscribe so you don't miss an episode!

To Be Blunt Shayda Torabi

    • Business
    • 4.9 • 43 Ratings

Hosted by RESTART CBD CEO and cannabis brand marketer Shayda Torabi, To Be Blunt features discussions among Marketers, Brand Builders, Founders, Senior Level Executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated. The difference: Everyone speaking is working professionally to establish their brand(s) or business in the growing legal cannabis market. Every Monday Shayda will discuss a trending topic with other leaders within the cannabis industry and discuss it unscripted, with no pre-prepared questions. It will be as if you are sitting with the guests over dinner — discussing the truth and reality behind each topic of discussion. And the truth is — it isn’t what you are hearing in most interviews. The mysterious black box has officially been cracked open. We are discussing the good, bad, and ugly that we all must deal with, and how we are all moving forward to normalize and professionalize this industry despite regulatory changes, federal and state law roadblocks, and the many headwinds experienced within the industry. This is the study of operating a successful business in cannabis. This is To Be Blunt. Tune in weekly, and subscribe so you don't miss an episode!

    124 What Goes Into Planning A Successful Cannabis Event with David Tran of Farechild

    124 What Goes Into Planning A Successful Cannabis Event with David Tran of Farechild

    “So to me, having partners, having media partners, having those people have a bigger audience. Getting them involved allows you to have a bigger audience so that they can accomplish what they wanna accomplish. ” - David Tran

    Welcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the cannabis space that talks about medical stories and stories of people whose lives were changed thanks to cannabis. He also talks about the need for right marketing as well as a need for education on the space. David also dives into creating Farechild as well as the challenges he faced building it from scratch. 


    [00:00 - 06:55] Top Stories in Our Industry
    [08:37 - 17:17] Creating Magazines for the Cannabis Space 
    [17:18 - 24:17] Life Before and After the Success of Dope Magazine
    [24:18 - 29:22] Diving into Farechild and Creating it to Fulfill a Need  
    [29:23- 34:44] Challenges Faced Building from Scratch
    [34:45 - 43:19] Tips to Creating a Successful Event 
    [43:19 - 58:10] Handling Policies and Tough Conversations [58:10 - 59:25] Closing Segment

    Farechild is the new event ticketing and marketing platform for free thinking individuals to connect through unconventional events. The newest venture of David Tran and James Zachodni, formerly of Dope Magazine, the duo draws from decades of experience in nightlife, media, marketing, and event production, including their infamous Golden Ticket parties which they began hosting in 2008. Tran and Zachodni have developed an impressive array of opportunities in the experiential space and are pulling together their years of work across multiple sectors making Farechild an “all-inclusive” platform, appealing to brands and producers outside of cannabis and drawing both mainstream and emerging audience.
     
    Top Stories In Our Industry:
    https://mjbizdaily.com/cannabis-companies-lay-off-hundreds-retrench-amid-economic-woes/ 
     
    Watch this episode on YouTube:
    TO BE BLUNT LIVE
     
    Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0
     
    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 59 min
    124 Hustle 101 of Bringing The High Class Big Ass Blunt to Life with Jarell Wall of Gentleman Quinns

    124 Hustle 101 of Bringing The High Class Big Ass Blunt to Life with Jarell Wall of Gentleman Quinns

    “The most important thing that people should pay attention to is just being in store and actually being blunt in their education.” - Jarell Wall


    Welcome back to the To Be Blunt podcast! In this episode, Jarell Wall shares how he hustled his way to be on the top and make a name for himself in the cannabis space. He shares how he was able to connect and become a CEO at Gentleman Quinns Blunt Co, and his journey to get into this industry. Jarell also talks about how there is still so much to do in this space and how all of us should strive to always have a mindset of always learning.




    [00:00 -08:59] Top Stories in Our Industry


    [11:39 - 16:27] Getting into the Cannabis Space and Starting a Dispensary 


    [16:28 - 25:00] Starting Gentleman Quinns Blunt Co and Finding Investors


    [25:01 - 29:22] Having Hustler Mindset


    [29:23- 44:50] Breaking Down What is a Blunt and Attracting Consumers 


    [44:51- 1:02:40] Sourcing Flowers for the Blunt


    [1:02:41 - 1:05:54] Closing Segment


    Jarell Wall is the CEO/Creative Director of Gentleman Quinns Blunt Co. He is also the Creative Director and Executive in Colorado's Marijuana Industry. Published Photographer & Graphic Designer, former Television Producer and Sound Designer.




    Connect with Jarell Wall!
    Go to GentlemanQuinns.com
    Social Media:  Instagram, Twitter
     
    Top Stories In Our Industry:
    https://www.fox7austin.com/news/medical-marijuana-texas-license-holdershttps://www.cannabisbusinesstimes.com/article/dea-seed-sales-cannabis-breeders/ 
    Watch this episode on YouTube:
    TO BE BLUNT LIVE
     
     
    Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0
     


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.
     
     
     

    • 1 hr 5 min
    123 What's Next For The Legal Sale of Cannabis in New York with Lulu Tsui of On The Revel

    123 What's Next For The Legal Sale of Cannabis in New York with Lulu Tsui of On The Revel

    “The whole purpose of all of this is that everybody eats, everybody has an opportunity to participate if they want to. Everybody has access to information that should be readily available. And if you wanna participate, you work with people where the whole goal is everyone eats together.” -  Lulu Tsui 


    Welcome back to the To Be Blunt podcast! In this episode, Lulu Tsui  shares about the cannabis market in New York, where cannabis is still not legal, as well as the legality of pseudo illegal gray area bodegas popping up in the state. She also shares how they are cultivating the sale of the product to the market and the importance of doing due diligence before going into a partnership in the cannabis space.




    [00:00 -13:23] Top Stories in Our Industry
    [16:08 - 20:30] Getting into Cannabis Space 
    [23:31 - 36:04] Navigating the Cannabis space  in New York
    [36:05 - 45:06] The focus of On The Revel and being a leader in the space 
    [45:07- 59:01] The involvement of the Cannabis Media Council
    [59:02 - 1:01:11] Closing Segment


    Lulu Tsui is Co-Founder and Chief Experience Officer at On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. She also served as the principal experience designer for Chill, a cannabis e-commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup. 



    Connect with  Lulu Tsui !
    Go to https://ontherevel.com 
     
    Top Stories In Our Industry:
    https://mjbizdaily.com/uber-eats-leafly-partner-on-cannabis-store-delivery-orders-in-toronto/https://mjbizdaily.com/germanys-proposed-adult-use-cannabis-legalization-plan-excludes-imports/https://www.marijuanamoment.net/nba-wont-test-players-for-marijuana-for-third-season-in-a-row-report-says/https://www.ganjapreneur.com/report-international-medical-cannabis-market-could-reach-40b-by-2028/ 
    Watch this episode on YouTube:
    TO BE BLUNT LIVE
     
     
    Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0
     


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious can
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 1 hr 1 min
    122 Avoiding Marketing Risk and Remaining Compliant with Asa Waldstein of Supplement Advisory Group

    122 Avoiding Marketing Risk and Remaining Compliant with Asa Waldstein of Supplement Advisory Group

    “Go through all old social media posts and make sure there's not any high risk word lurking. This includes infographics, and hashtags, because the FDA and FTC go back several years on company social media posts.” -  Asa Waldstein


    Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa  shares about his “Warning Letter Wednesday” emails, where he breaks down the FDA warning letters. He also talks about what an FDA warning letter might be and how it plays a major role in regulating CBD products right now as hemp is federally legal.




    [00:00 - 08:42] Opening Segment


    [08:43 - 11:55] Start in Clinical Herbalism


    [11:56 - 18:17] FDA Warning Letters in Connection to Social Media Posting 


    [18:18 - 27:00] How Not To Market Your Product Online


    [27:01 - 36:35] Regulating And Being Compliant


    [36:36 - 46:27] Education Versus Commerce


    [46:28 - 57:37] Closing Segment


    Asa Waldstein is a 20-year dietary supplement executive who is the principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is the founder and host of Asa’s Regulatory
    Education Series, a free educational platform focusing on GMP compliance, enforcement trends, and marketing tips for the supplement and hemp industries. He is a Certified Clinical Herbalist and chairs the American Herbal Products Association’s (AHPA) Cannabis Committee.


    Connect with Asa!
    Go to https://www.asawaldstein.com/
     
    Watch this episode on YouTube:
    Asa Waldstein of Supplement Advisory Group on To Be Blunt
     
     
    Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0
     


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.

    • 57 min
    121 This Episode Has Not Been Evaluated By The FDA with Marty Marion of Mountain Smokes

    121 This Episode Has Not Been Evaluated By The FDA with Marty Marion of Mountain Smokes

    “But this industry is very fragmented. There are a lot of egos at play. There's a lot of money at stake, and it makes people crazy. We have to stop stabbing each other in the back and doing stupid things, and we have to come together as an industry to make a happier planet, a healthier planet, to help people live happier, healthier lives, and to get quality products.” - Marty Marion


    Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Marty Marion to talk about how the cannabis industry is filled with confusion and misinformation, and how we must be smart to outwit the market.He also emphasizes the need of being aware of  regulations and to be compliant with FDA rules, especially as cannabis operators in the Hemp space.



    [00:00 - 08:33] Top Stories in Our Industry


    [12:26 - 18:54] The Transition from a "Mad Men" ad firm to a hemp enterprise


    [18:55 - 37:59] Managing Marketing and Compliance Concerning Cannabis


    [38:00 - 46:35] The Legality of Cannabis in the Market


    [46:36 - 51:06] Reducing the Risks of Intoxication by Creating Restrictions


    [51:07 - 1:08:24] Lobbying the Use of Cannabis to Congress and the FDA


    [1:08:24 - 1:10:17] Closing Segment


    Marty Marion has been a senior executive and principal of several of the world's largest "Mad Men'' ad agencies on New York's Madison Avenue for more than 35 years. He has also been a consultant to many of the world's largest pharmaceutical, supplement, and CBD companies on marketing strategy and FDA compliance. He is now the CEO of The Hempshire Group, Inc., a publicly traded company that makes MOUNTAIN Smokes CBD Hemp Smokes.



    Connect with Marty!
    Go to https://mountainsmokes.com/
    Top Stories In Our Industry:
    https://www.ganjapreneur.com/mlb-makes-charlottes-web-official-cbd-of-major-league-baseball/https://mjbizdaily.com/canopy-growth-quits-canadian-cannabis-retail-business/https://mjbizdaily.com/florida-marijuana-testing-labs-under-fire-over-thc-potency/ 
    Watch this episode on YouTube:
    https://www.youtube.com/watch?v=pSmukudVoWg
     
     
    Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0
     


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.


    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 1 hr 10 min
    120 Building Brands for Target Consumers with Kristi Palmer of KIVA

    120 Building Brands for Target Consumers with Kristi Palmer of KIVA

    “There's nothing more important or more powerful than staying fresh and staying relevant. There's just a lot that you have to do with your communication and your marketing and your branding to achieve that.” - Kristi Palmer

    Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number one edibles brand in California. Kristi tells the story behind their innovative products and elevated branding and marketing. She also takes us through how they are navigating out-of-state operations and continuing to expand on the untapped potential of cannabis.


    [00:00 - 05:03] Prediction for Federal Legalization
    [05:06- 18:03] A Professional, Trustworthy, and Information-Forward Brand
    [18:04 - 24:36] Customer-Driven Innovation
    [24:37 - 30:00] Creating Products for Different Consumers 
    [30:01 - 38:28] Insights on Interstate Cannabis Commerce
    [38:29 - 49:26] Strategies for Succesful Cannabis Marketing
    [49:27 - 56:43] Authentic Collaboration and Merchandising  


    When Kristi Palmer and her husband Scott founded Kiva in 2010, it was during California’s growing medical cannabis days. Frustrated by the inconsistent, low-quality edibles available at local dispensaries, Kristi and Scott saw a unique opportunity: a chance to reinvent cannabis edibles and deliver a more consistent, safe, and delicious product than consumers were used to at the time. They began making cannabis-infused chocolate bars out of their Bay Area home kitchen, and the rest is history. Today, Kiva’s award-winning chocolates, mints, gummies, and chews are the most trusted, recommended, and sought-after edibles available. For this, Kiva has become the most recognized edible brand in cannabis with a passionate customer base throughout hundreds of dispensaries in CA, AZ, NV, MI, IL, OH, OK, MA, HI, and now Canada.  Kiva has won over 20+ Best Edibles and Best Edibles Producer awards for their portfolio of Kiva and Terra chocolates, Petra mints, Camino gummies, and Lost Farm gummies and chews. In 2020, they also won six prestigious Clio Awards for marketing and advertising excellence in the cannabis industry.


    Connect with Kristi!
    Check out KivaConfections.com.
     
    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.

    • 56 min

Customer Reviews

4.9 out of 5
43 Ratings

43 Ratings

Meg12378 ,

Best Cannabis Podcast!!!

This podcast is incredible. Shayda has a variety of knowledgeable guests who share their insights into cannabis & marketing. It is a must listen for anyone interested in cannabis or marketing!

Dan Humiston ,

Finally, a marketing podcast for cannabis

I enjoyed having Shayda as a guest on Potcasters. it’s great that To Be Blunt is here to help us navigate all the constantly changing cannabis advertising restrictions.

Mr. Cody S ,

Great guests, very informative!

This podcast is a must listen for anyone trying to educate themselves on the cannabis industry: marketing, legal issues, product reviews, etc.

Five stars!

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