Branding. I know it’s something you’ve obsessed over, and for good reason. It’s important! But how do you build a brand your ideal clients can trust from the moment they land on your website?
And why is trust SO important in branding?
My guest on today’s episode of The Power in Purpose podcast is a branding expert for creative entrepreneurs–and she breaks it down for us step-by-step through her four pillars of branding.
Bernel Westbrook is the owner and lead designer of Branded by Bernel, a design boutique based in Charlotte, North Carolina. With a background deeply rooted in fine art and a degree in web development, she lives by her motto "to obsess over the details so you don't have to."
She works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. She’s a world traveler, recovering perfectionist, and a chocolate enthusiast.
On Today’s episode of The Power in Purpose Podcast with Bernel Westbrook:
Learn how Bernel overcame perfectionism and how you can, too. How can our branding help to establish a foundation of trust with our ideal clients? What ARE the 4 pillars of branding and how can you leverage them? How to set brand goals that you are consistent with. When is it time for a rebrand? Bernel breaks it down (and it’s probably not what you think!).
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!
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