106 episodes
The Power in Purpose: A Podcast for Wedding Pros Candice Coppola
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- Business
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4.9 • 82 Ratings
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Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time.
Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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106 | In a Marketing Funk? Tayler Cusick Hollman from Enji Has The Answer To Creating Your Marketing Plan
In this episode, I'm joined by Tayler Cusick Hollman, founder of Enji, to discuss wedding marketing and how to get out of a rut. We delve into the common problem of fatigue in marketing in the wedding industry and how taking extended breaks can lead to missed sales. We share some valuable insights on how to restart marketing engines and get back on track to ensure your business thrives. If you're struggling with wedding marketing, this episode is a must-listen!
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
105 | Do This To Maximize Your Marketing Efforts For The 2023 Wedding Season
Wedding season is officially here! And I know firsthand how challenging it is during wedding season to market your business.
With the state of the wedding industry and the economy, it's more important than ever for you to market your business during this wedding season. In today's episode, I walk you through simple steps of how you can maximize your marketing efforts for the 2023 wedding season.
This episode is for all my wedding pros who feel like every wedding season, you go in with the best intentions to get content, market your business in real-time, and do all the things you know you're supposed to be doing… but you always fall short.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
104 | Should You Increase Your Price? How to Know When It's Time to Raise Your Rates
As a wedding pro, you may find yourself in a position where you need to raise your price. But how do you know when it's time to do so? Is it time for a price increase? How do you know when it’s the right time to raise your rates?
In this episode of The Power in Purpose Podcast, I discuss how to know when it's time to raise your rates as a wedding industry professional. I explain the signs that it's time to increase your price and provide tips for how to raise your rates.
I also discuss the factors that affect the rates of wedding pros and provide examples of how you can differentiate yourself from your competition. Finally, I share tips for communicating your rate increase to your current clients and marketing your new rates to potential clients.
If you're a wedding pro looking to maintain a sustainable business, it's important to evaluate your rates regularly and make adjustments as needed to ensure that you are providing high-quality service while maintaining a profitable business. Tune in to this episode to learn how to identify the signs that it's time to raise your rates and get tips for doing so effectively.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
103 | Creating a Recognizable Brand in the Wedding Industry with Brand Strategist Nicole Yang
If you're in the wedding industry, you know that standing out from the competition is crucial to success. But how do you create a recognizable brand that sets you apart? On this episode of The Power in Purpose Podcast, I’m joined by MY graphic designer and branding strategist, Nicole Yang, to discuss just that.
Nicole shares her tips for defining your brand values, creating a consistent brand image across all platforms, and what trends she and I think are OVERDONE! She also discusses how to refresh an aging brand and the importance of working with a professional designer to create a strong brand identity.
Whether you're just starting out or looking to revamp your brand, this episode offers valuable insights and actionable advice. Tune in to learn how to elevate your brand and make a lasting impression on clients.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
102 | Nailing Your Brand Photoshoot with Branding Photographer Amalie Orrange
My guest on this episode knows a thing or two about brand photography.. she's photographed over 1,500 women for their brands!
In this episode of the podcast, branding photographer Amalie Orrange shares her tips and tricks for nailing your brand photoshoot and having fun doing it. From wardrobe and props to hair and makeup, Amalie covers everything you need to know to have a successful session with your brand photographer.
She also answers key questions like the benefits of having a brand shoot and how to find the right brand photographer for you. If you're ready to invest in a brand photoshoot, tune in to this episode for some valuable insights and get ready to have some fun!
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
101 | Hiding From The Camera? How I Overcame My Fear Of Being Photographed
Do you dread the idea of being photographed? Do you avoid it whenever possible? In this episode of The Power in Purpose Podcast, I share my journey of how I overcame my fear of the camera. I talk about what held me back, what changed for me, and what I learned from a recent brand shoot. Tune in to hear my tips for building self-confidence and trusting your photographer.
In this episode, you'll learn:
Why I used to hate being photographed How I started prioritizing my health and self-image What I learned from a recent brand photoshoot Tips for trusting your photographer and building self-confidence My story is inspiring and relatable for anyone who's ever felt camera-shy. Tune in to learn how you can overcome your own fear of the camera and start showing up in photos with confidence.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola
Customer Reviews
Candice is a wealth of knowledge!!
Candice is real, honest and to the point and shares so many incredible tips and stories on her podcast! She is THE BEST from her podcast guests and her style of interviewing makes you feel like you are sitting down with a friend at the table. Highly recommend for all business owners!!
Great podcast!!
I love this podcast! Candice is a great host who isn’t afraid to ask the hard questions. Serious takeaways in every episode.
The kind of REAL inspiration you’re searching for!
Word can’t fully describe how grateful I am for the authenticity and inspiration I’ve found in Candice’s shows. She is truly amazing and a breath of fresh air! I subscribe to several wonderful podcasts that are my go-to sources of education and understanding the lives of others, but this one really manages to standout and very simply it puts a smile on my face and reminds me that there certainly is POWER in my purpose. Thank you again for this!