54 min
066 Founding an Edible Brand and Getting Acquired by an MSO with Ryan Crandall of MariMed To Be Blunt
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- Marketing
“Bear through obstacles. Everything is a speed bump, nothing is a brick wall. And I think if you have an optimistic attitude and you're not willing to take no for an answer, it's not about ‘it's never gonna happen’, it's ‘when is it going to happen?’.” - Ryan Crandall
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Ryan Crandall, co-founder of Betty’s Eddies, to share his story of MSO acquisition, the impact of varying state laws on business operations, and broadening our perspective on the opportunities within the cannabis industry.
[00:01 – 07:00] Ryan Shares his Experience on Medical Cannabis
[07:01 – 12:56] Filling the Void of Quality Products
[12:57 – 23:22] Understanding MSOs and the Acquisition Process
[23:23 – 32:15] Market-based Approach in Branding Towards Consistency
[32:16 – 38:09] Understanding Laws and Becoming a Multi-State Operator
[38:10 – 45:11] Innovation Opportunity for Big and Small Businesses
[45:12 – 54:49] Food for Thought: How Do You Broaden the Opportunities in the Industry?
Ryan Crandall is the co-founder of Betty’s Eddies, a premium all natural products and confections brand, which he launched in 2013. Betty’s Eddies was acquired by MariMed Inc. in September 2017. Since the acquisition, Crandall has been the Chief Product Officer & SVP of Sales for MariMed Inc. MariMed designs, develops, finances, and optimizes medical cannabis cultivation, production, and dispensary facilities as a management service. MariMed's team has developed or is in the process of developing state-of-the art regulatory-compliant facilities in DE, IL, NV, MD, MA and RI. These facilities are models of excellence in horticultural principals, cannabis production, product development, and dispensary operations. MariMed is on the forefront of precision dosed branded products for the treatment of specific medical symptoms. MariMed currently distributes its branded products in select states and is expanding licensing and distribution to numerous additional states encompassing thousands of dispensaries. MariMed Inc., is one of the 17 top-performing public cannabis companies in the U.S. tracked on the U.S. Marijuana Index.
Connect with Ryan
Visit https://marimedinc.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @marimed_inc
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“You just have to be willing to look at the data when you do have it and be able to make quick decisions and be malleable to what the market is telling you needs to happen.” - Ryan Crandall
“We are all about patients. We're all about our customers, and we're all about trying to improve their lives every day.” - Ryan Crandall
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring so
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
“Bear through obstacles. Everything is a speed bump, nothing is a brick wall. And I think if you have an optimistic attitude and you're not willing to take no for an answer, it's not about ‘it's never gonna happen’, it's ‘when is it going to happen?’.” - Ryan Crandall
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Ryan Crandall, co-founder of Betty’s Eddies, to share his story of MSO acquisition, the impact of varying state laws on business operations, and broadening our perspective on the opportunities within the cannabis industry.
[00:01 – 07:00] Ryan Shares his Experience on Medical Cannabis
[07:01 – 12:56] Filling the Void of Quality Products
[12:57 – 23:22] Understanding MSOs and the Acquisition Process
[23:23 – 32:15] Market-based Approach in Branding Towards Consistency
[32:16 – 38:09] Understanding Laws and Becoming a Multi-State Operator
[38:10 – 45:11] Innovation Opportunity for Big and Small Businesses
[45:12 – 54:49] Food for Thought: How Do You Broaden the Opportunities in the Industry?
Ryan Crandall is the co-founder of Betty’s Eddies, a premium all natural products and confections brand, which he launched in 2013. Betty’s Eddies was acquired by MariMed Inc. in September 2017. Since the acquisition, Crandall has been the Chief Product Officer & SVP of Sales for MariMed Inc. MariMed designs, develops, finances, and optimizes medical cannabis cultivation, production, and dispensary facilities as a management service. MariMed's team has developed or is in the process of developing state-of-the art regulatory-compliant facilities in DE, IL, NV, MD, MA and RI. These facilities are models of excellence in horticultural principals, cannabis production, product development, and dispensary operations. MariMed is on the forefront of precision dosed branded products for the treatment of specific medical symptoms. MariMed currently distributes its branded products in select states and is expanding licensing and distribution to numerous additional states encompassing thousands of dispensaries. MariMed Inc., is one of the 17 top-performing public cannabis companies in the U.S. tracked on the U.S. Marijuana Index.
Connect with Ryan
Visit https://marimedinc.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @marimed_inc
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“You just have to be willing to look at the data when you do have it and be able to make quick decisions and be malleable to what the market is telling you needs to happen.” - Ryan Crandall
“We are all about patients. We're all about our customers, and we're all about trying to improve their lives every day.” - Ryan Crandall
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring so
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
54 min