28 min

#096 - How to Boost Social Visibility for Your Small Business with Leilani Wells Sticky Brand Lab Podcast

    • Self-Improvement

Your products and services may be incredible, but that doesn’t guarantee success and sales growth. That’s why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else. To find out how you can raise your brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook! 
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn 
Why it’s important to know how your customers feel and what they think about your brand.How targeting the wrong audience can breakdown trust with customers.Why an increase in exposure doesn’t mean an increase in sales.  What is the right number of hashtags to use when posting on social platforms.Key points Lori and Nola are sharing in this episode:
(05:50:43) Visibility is less about the number of posts your brand has on social platforms and more of this key ingredient. 
(8:38.51) Anyone can post, not everyone can engage. What makes a post engaging are these three things.
(12:12:62) The three biggest mistakes many solopreneurs make when creating posts for social platforms.
(16:05:29) These are the social platform that are more likely to help with SEO and to let brands get seen in search engines better.
(20:02:08) When it comes to hashtags, search engine optimization is the key.

Connect with Leilani Wells
https://www.leilaniwells.comhttps://www.facebook.com/lani.m.wellshttps://www.pinterest.com/leilanimedia/_createdInstagram, Twitter and TikTok: @LeilaniMWellsResources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)
Podcast Transcript

Your products and services may be incredible, but that doesn’t guarantee success and sales growth. That’s why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else. To find out how you can raise your brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook! 
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn 
Why it’s important to know how your customers feel and what they think about your brand.How targeting the wrong audience can breakdown trust with customers.Why an increase in exposure doesn’t mean an increase in sales.  What is the right number of hashtags to use when posting on social platforms.Key points Lori and Nola are sharing in this episode:
(05:50:43) Visibility is less about the number of posts your brand has on social platforms and more of this key ingredient. 
(8:38.51) Anyone can post, not everyone can engage. What makes a post engaging are these three things.
(12:12:62) The three biggest mistakes many solopreneurs make when creating posts for social platforms.
(16:05:29) These are the social platform that are more likely to help with SEO and to let brands get seen in search engines better.
(20:02:08) When it comes to hashtags, search engine optimization is the key.

Connect with Leilani Wells
https://www.leilaniwells.comhttps://www.facebook.com/lani.m.wellshttps://www.pinterest.com/leilanimedia/_createdInstagram, Twitter and TikTok: @LeilaniMWellsResources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)
Podcast Transcript

28 min