168 episodes

Turn your knowledge, experience or idea ​into ​a successful ​side-business adventure. We're about empowering women to attain personal and professional satisfaction, creative autonomy, and financial independence —​ through entrepreneurship. Tune in to get weekly tips, action-steps and support so busy professional women, like you, can confidently start your entrepreneurial journey — ​faster and with more ease.

Sticky Brand Lab Podcast Lori Vajda & Nola Boea

    • Education
    • 4.4 • 13 Ratings

Turn your knowledge, experience or idea ​into ​a successful ​side-business adventure. We're about empowering women to attain personal and professional satisfaction, creative autonomy, and financial independence —​ through entrepreneurship. Tune in to get weekly tips, action-steps and support so busy professional women, like you, can confidently start your entrepreneurial journey — ​faster and with more ease.

    How Your “Identity Capital” Can Advance Your Career, with Nikki Sherin (Greatest Hits Replay)

    How Your “Identity Capital” Can Advance Your Career, with Nikki Sherin (Greatest Hits Replay)

    Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.

    Thanks for Listening!

    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

    If you haven’t already, please connect with us on Facebook!

    Business success strategies are in the works. Come have a listen!

    In This Episode You’ll Learn 
    How the things you put your time and energy into (identity capital) become what you are known for (your identity).Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase’ a new job, career advancement, or entrepreneurship.There are many ways to build capital including a degree, your hobby, the books you’ve read, travel and more.  How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.Resources

    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.

    ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

    • 36 min
    Attorney Tanya Bower Reveals What to Know Before Incorporating Your Side Business (Greatest Hits)-#167

    Attorney Tanya Bower Reveals What to Know Before Incorporating Your Side Business (Greatest Hits)-#167

    Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. 

    Thanks for Listening!

    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts.

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    If you haven’t already, please connect with us on Facebook!

    Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

    Sticky Brand Lab

    Income growth strategies are in the works. Come have a listen!

    In This Episode You’ll Learn
    When incorporating your business may not be the right choice. What a prenup is in the world of entrepreneurship and why you need one.The main, and maybe even the most important reason, for incorporating your business.Why choosing the wrong type of incorporation could cost you personally and financially.
    While incorporating your side gig may reduce personal liability, there’s another important reason to do so, as Nola and Lori found out, tax saving. That’s right. Are you a musician on the side? Well, you musical instruments could earn a tax deduction. Photographer, hairstyle or yoga instructor? Yep, your equipment may all be deductible.

    Of course you should consult with an accountant or business lawyer before filing your taxes. As attorney Tanya Bower explained, knowledge about incorporation is power, and that power is the ability to know the best way to protect yourself and the future of your business.

    Resources

    Sign up for “News You Can Use” at Sticky Brand Lab

    Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

    ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

    • 34 min
    Embracing the Mess. Our Podcast's Rebranding Journey has Begun! | Say Yes to the Mess (Replay) - #166

    Embracing the Mess. Our Podcast's Rebranding Journey has Begun! | Say Yes to the Mess (Replay) - #166

    Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation.
    But first, they explain what led them to consider rebranding the podcast.


    00:00 Introduction: The Concept of 'Someday'
    00:28 The Reality of 'Someday' and Its Impact on Dreams
    02:04 Rethinking Our Podcast and Embracing Change
    03:08 The Domino Effect of Change and Embracing the Mess
    03:35 Overcoming Challenges and Saying Yes to the Mess
    05:07 The Journey of Becoming an Entrepreneur
    07:24 Our Personal Side Hustle Stories
    10:34 The Challenges and Regrets of Having a Side Business
    14:08 The Turning Point: Saying Yes to the Mess
    21:32 Challenges and Triumphs of Having a Side Business
    33:53 The Importance of Support and Encouragement in Entrepreneurship
    35:11 Conclusion: Small Steps, Big Effects

    Resources

    Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.

    Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.

    ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

    • 36 min
    Discover What's Brewing in Our Podcast Rebrand! | 5 Signs It May Be Time for Your Brand Makeover (Greats Hits Replay) - #165

    Discover What's Brewing in Our Podcast Rebrand! | 5 Signs It May Be Time for Your Brand Makeover (Greats Hits Replay) - #165

    The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors. 
    Key Time Stamps
     
    00:00 Podcast Update
    00:24 Our Rebranding Journey
    01:10 Upcoming Interviews and Content
    01:32 The Need for a Business Makeover
    02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand
    02:37 Understanding Brand Identity
    03:18 The Importance of a Sticky Brand
    03:48 The Elements of a Complete Brand Identity
    04:51 The Difference Between Rebranding and Refreshing
    07:22 Five Indicators Your Brand Needs a Makeover
    07:36 Examples of Successful Rebrands and Refreshes
    18:53 The Risks of Rebranding Too Quickly
    21:26 The Financial Implications of Rebranding vs Refreshing
    22:19 Conclusion and Call to Action
     
    Resources

    Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.

    Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.

    ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

    • 23 min
    Turning Your App Idea into Reality: A Non-Tech Guide with Igor Belagorudsky of FastCTO | Greatest Hits Replay - 164

    Turning Your App Idea into Reality: A Non-Tech Guide with Igor Belagorudsky of FastCTO | Greatest Hits Replay - 164

    While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app!

    You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and President of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around.
    In this "Greatest Hits" episode, Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don’t want an SOW (statement of work), and how to build a successful tech company.

    Thanks for Listening!
    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us at Sticky Brand Lab
    Please connect with us on Facebook!

    Business success strategies are in the works. Come have a listen!

    In This Episode You’ll Learn
    Why a poorly executed mobile app or software idea can quickly become a huge bank debt and how you can avoid it.The make-or-break steps for finding and hiring the right developer partner to successfully build your app.The risky mistake first time startup founders make when coming up with an idea for an app. The 3 reasons you need to treat your app like a business.Key points Lori and Nola are sharing in this episode:
    (5:16.46) While the process of building an app seems pretty straightforward, this one costly mistake often leads non-tech founders to hire the wrong team of developers and programmers. 
    (7:48.17) The three primary reasons non-tech entrepreneurs should be wary about signing an SOW and why it usually doesn’t help with getting your idea built.
    (11:10.90) Why you don’t want to hire a dev shop that offers project management for free. 
    (14:20:20) Before hiring anyone, this is the first thing you should do when considering if your app is worth developing.
    (17:12:28) The three main pros and cons of hiring a freelance software developer and hiring a company such as a dev shop.
    (19:27:22) The surprising answer to determine whether or not you can tell if a developer is trying to scam you.

    Resources 
    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.
    Fast CTO
    Email address: igor@fastcto.com
    Connect with angel Investor and CEO, Igor Belagorudsky -  Social Links:
    Linked In: https://www.linkedin.com/in/igorbelagorudsky/ 
    Instagram: https://www.instagram.com/lookattheigor/?hl=en 
    Facebook: https://www.facebook.com/fastcto 

    To Get Igor’s two recipes and quote: Sticky Brand Lab Resource Page

    • 28 min
    163: Where Are They Now, an Entrepreneurial Journey Special Edition! With Returning Entrepreneur, Tara McKinney

    163: Where Are They Now, an Entrepreneurial Journey Special Edition! With Returning Entrepreneur, Tara McKinney

    In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income.  But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, ready to turn her idea into action, Tara joined our 8-module DIY course, Create, Design and Launch Your Business Website. 
    In this episode, Tara returns to the show as Founder of Soul in Service, to fill us in on her entrepreneurial journey and share her struggles, successes, and the valuable lessons she learned along the way. Tara's story is a testament to the courage and resilience required to turn a passion into a successful business.

    Thanks for listening! Let’s stay connected!
    If you haven’t already, please connect with us on Facebook! 
    Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

    Business success strategies are in the works. Come have a listen!
    In This Episode You’ll Learn 
    The power of integrating  rather than compartmentalizing all aspects of ourselves and our varied interests.How external challenges can reveal what needs inner healing so you can be an even better entrepreneur.How to match your ideal client niche to your unique attributes.Email tips for nurturing your existing contacts and growing your customer base.Key points Lori and Nola are sharing in this episode:

    03:39  Tara reveals the value of her Ask Muse sessions
    14:01  When you're building your business and then life happens
    19:53  How Tara packaged her unique offerings
    22:40  Email Marketing for Targeted Audience Reach
    30:43  Advice for aspiring entrepreneurs
    32:34  An amazing definition of a vibrant life

    Resources

    Tara's websites:
    Soulinservice.coSoulinserviceconsulting.comFree gift from our Podcast Freebies page for episode #163: Soul Freedom Is

    Get your Passion to Profit 12-step Guide for only $2.99.
    https://my-store-9761601.creator-spring.com/listing/passion-to-profit-12-steps

    Sign up  for “News You Can Use” at Sticky Brand Lab
    You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
    ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)
    Podcast Transcript

    • 36 min

Customer Reviews

4.4 out of 5
13 Ratings

13 Ratings

Hospitality Clean ,

Not just for woman

I was lucky enough to learn of this podcast from a friend and loved it. Seems it might be geared towards woman however it’s open to anyone who wants to go to their next level

JTF1100 ,

Great find!

Helpful and motivating podcast.

mommalabs ,

Love it!!

Super amazing podcast with the best host!! Highly highly recommended!!

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