1 hr 6 min
099 The Journey, Responsibility, and Opportunity of Becoming Jane West with Jane West To Be Blunt
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- Marketing
“I think one of the things that I've learned over time is that, you know, people associate legalization with freedom with like, ‘Oh my god, we get to do this and we get to do that.’ And in reality, what's happened is legalization is a lot more regulation, and taxation, and rules, and limiting opportunity, limiting access.” - Jane West
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jane West, one of the most prolific icons in the cannabis industry. From starting a passion project to sparking a movement, she shares the story of how Jane West the brand, the entrepreneur, and the activist came to be and how she continues to empower women and the cannabis community through her work.
[00:01 – 10:05] The Woman Behind the Name
[10:06 – 26:11] Using Her Voice to Create Spaces for Social Use and for Women
[26:12 – 34:31] The Role of Celebrities, Influencers, and the Media in the Normalization of Cannabis
[34:32- 47:49] Connecting Women in the Industry and Generating Value From What She Built
[47:50 - 52:07] The Power of Speaking Out Against Misconceptions and Stereotypes
[52:08 – 1:06:08] There’s No Scarcity and A New Wave of Opportunities Will Come
Jane West is an American cannabis activist and CEO of the cannabis lifestyle brand Jane West. She is best known as the founder of cannabis networking organization Women Grow.
Connect with Jane West!
Check out the Jane West website. Follow her on LinkedIn, Instagram, and Facebook.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“Organizing women, no matter what, is one of the steps, in my opinion, because I want to I talk about disparity. And that's what's happening. There's an obvious inequitable disparity in ownership and licensing but that goes deeper, because this entire playing board is broken.” - Jane West
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
“I think one of the things that I've learned over time is that, you know, people associate legalization with freedom with like, ‘Oh my god, we get to do this and we get to do that.’ And in reality, what's happened is legalization is a lot more regulation, and taxation, and rules, and limiting opportunity, limiting access.” - Jane West
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jane West, one of the most prolific icons in the cannabis industry. From starting a passion project to sparking a movement, she shares the story of how Jane West the brand, the entrepreneur, and the activist came to be and how she continues to empower women and the cannabis community through her work.
[00:01 – 10:05] The Woman Behind the Name
[10:06 – 26:11] Using Her Voice to Create Spaces for Social Use and for Women
[26:12 – 34:31] The Role of Celebrities, Influencers, and the Media in the Normalization of Cannabis
[34:32- 47:49] Connecting Women in the Industry and Generating Value From What She Built
[47:50 - 52:07] The Power of Speaking Out Against Misconceptions and Stereotypes
[52:08 – 1:06:08] There’s No Scarcity and A New Wave of Opportunities Will Come
Jane West is an American cannabis activist and CEO of the cannabis lifestyle brand Jane West. She is best known as the founder of cannabis networking organization Women Grow.
Connect with Jane West!
Check out the Jane West website. Follow her on LinkedIn, Instagram, and Facebook.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“Organizing women, no matter what, is one of the steps, in my opinion, because I want to I talk about disparity. And that's what's happening. There's an obvious inequitable disparity in ownership and licensing but that goes deeper, because this entire playing board is broken.” - Jane West
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
1 hr 6 min