56 min
Big Law alum builds a B2B practice through LinkedIn - Laura Frederick Legally Contented
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- Marketing
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.
Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity, Hanwha Q CELLS and PPL Corporation. In early 2019, Laura opened Laura Frederick Law. Now, Laura and her team of lawyers help companies with their commercial and technology contracts and operations.
Laura and Wayne discuss, among other things, how Laura transitioned from spending 14 years as an in-house lawyer to launching her own law firm, how her LinkedIn 30-day challenge changed her practice and her life, the LinkedIn strategy that led to her increasing her followers by 20x and landing new B2B clients each month, and why she launched a productized service (and why she thinks you can too).
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.
Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity, Hanwha Q CELLS and PPL Corporation. In early 2019, Laura opened Laura Frederick Law. Now, Laura and her team of lawyers help companies with their commercial and technology contracts and operations.
Laura and Wayne discuss, among other things, how Laura transitioned from spending 14 years as an in-house lawyer to launching her own law firm, how her LinkedIn 30-day challenge changed her practice and her life, the LinkedIn strategy that led to her increasing her followers by 20x and landing new B2B clients each month, and why she launched a productized service (and why she thinks you can too).
56 min