12 min
The 100K Member Community-Driven Brand with Nadia Hitman from JoyTunes Marketers In Capes
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- Business
When a small startup is recognized at Facebook F8 for building a killer community, when mother’s share their five year old’s piano videos, and when a brand hits both Apple and Google’s app of the day, you know something's up.
That something is Nadia Hitman.
She's the VP of Brand Marketing at JoyTunes...and in this episode of Marketers in Capes, she shares her persona journey from P&G to 10+ million downloads, the #1 spot in education in app stores, and $42 million in funding.
And that road lies through a rock-solid understanding of brand-promises, a seriously validated community experiment, and more.
Oh, and there's more on this in the show notes at buchman.co.il/joytunes!
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Learn more about Marketers In Capes with G-CMO at buchman.co.il or follow G-CMO on LinkedIn!
When a small startup is recognized at Facebook F8 for building a killer community, when mother’s share their five year old’s piano videos, and when a brand hits both Apple and Google’s app of the day, you know something's up.
That something is Nadia Hitman.
She's the VP of Brand Marketing at JoyTunes...and in this episode of Marketers in Capes, she shares her persona journey from P&G to 10+ million downloads, the #1 spot in education in app stores, and $42 million in funding.
And that road lies through a rock-solid understanding of brand-promises, a seriously validated community experiment, and more.
Oh, and there's more on this in the show notes at buchman.co.il/joytunes!
---
Learn more about Marketers In Capes with G-CMO at buchman.co.il or follow G-CMO on LinkedIn!
12 min