Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about twenty minutes.
[Learn more at buchman.co.il]
Dani Peterman, Brand Marketing Lead @ Coho AI
You either use it or you're....probably not reading this.
But just like eating pizza - sometimes many times a week - does not a pizza chef make, so too posting crappy posts once a week does not turn you into a social media guru.
Especially not one like Dani Peterman.
He's had hand's on experience crafting company brands on social media that seem like they have way, way more resources behind them than I've come to learn. And they're fun to follow too!
So in this post, I got him to share his playbook (which is shockingly simple), explain a few tricks of the trades that make brands take off, and talk about his tool stack (spoiler alert, it's just LinkedIn's native tool and some productivity tools).
Read more about this episode and snag some key links at buchman.co.il/
Ya'ara Cohen, Head of Marketing @ Empathy
Death comes for everyone.
But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google.
But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she runs marketing at Empathy. We cover a lot in just 23 minutes (22:51, but who's counting) but if someone forced me to summarize it, the highlights are:
How nothing good comes without effort...and how that shaped Empathy's upfront investment in brand
A playbook for how off-the-beaten-track businesses can still get inspiration for marketing
Lessons learned on partner marketing, especially with enterprise partners
How Ya'ara hires
Some freight references...cause why not?
If you liked this, just smash that five star review. Pretty please?
Asaph Schulman, CMO @ Firebolt
Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership.
In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is, IMHO, outstanding), practical ramifications on things like SEO content, and more.
Honestly, this is just a great episode. Why are you even reading descriptions when you can be frolicking in fields of dandolians or making ChatGPT tell SEO fart jokes?
The All-Powerful B2B Survey with Ramel Levin, Global Surveyz
In B2B marketing, it's not enough to get attention. To sell a vision, you need to educate. And while educating experts in their own field - is typically solved by content, crappy blog posts are so 2010.
Enter, the survey.
Crowd-sourced surveys may be one of a marketer's most effective tools. So this interview goes really deep, talking to Ramel Levin, a B2B marketing executive who believed in surveys so passionately, he started a company that does just that.
Listen to the full episode to hear how Ramel designs a survey, key tips for creating landing pages, effective distribution strategies and how a massive PalmPilot win (seriously) made it all possible.
And to see some of those surveys in action, head to the show notes at buchman.co.il/survey
Ingredients for a Perfect Explainer Video with Adam Lisagor, Sandwich
In this episode, Adam Lisagor, the founder of Sandwich, walks though the three key ingredients of every explainer video. He also touches on how the genre has evolved despite being nearly a century old, the all-powerful role of authenticity in videos, tips for working well with your agency (hint, one of them is to spend a lot :) ) and more.
Oh, I also make a life-shattering admission about a horrific video I once made.
For more great Sandwich videos, links to some of the other videos mentioned, and more, head to buchman.co.il/sandwich
Channels, Marketing, And Where Tacos Fit In with Noah Kagan (OKDork, AppSumo)
Noah Kagan is the founder of OK Dork, an early employee at Mint and Facebook, and the founder of AppSumo.com and sumome.com.
He's mastered and moved on from just about every channel there is - from a popular podcast to YouTube. In this episode, we explore channel selection, Noah's framework for marketing, and why he's so incredibly bullish on YouTube as a channel, especially in terms of new audience building.
For links to some of Noah's awesome content, including one article that played a key role in how I record this podcast, head over to buchman.co.il/noah