Dani Peterman, Brand Marketing Lead @ Coho AI

Social media. You either use it or you're....probably not reading this. But just like eating pizza - sometimes many times a week - does not a pizza chef make, so too posting crappy posts once a week does not turn you into a social media guru. Especially not one like Dani Peterman. He's had hand's on experience crafting company brands on social media that seem like they have way, way more resources behind them than I've come to learn. And they're fun to follow too! So in this post, I got him to share his playbook (which is shockingly simple), explain a few tricks of the trades that make brands take off, and talk about his tool stack (spoiler alert, it's just LinkedIn's native tool and some productivity tools). Read more about this episode and snag some key links at buchman.co.il/