22 min

Ya'ara Cohen, Head of Marketing @ Empathy Marketers In Capes

    • Business

Death comes for everyone.

But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google.

But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she runs marketing at Empathy. We cover a lot in just 23 minutes (22:51, but who's counting) but if someone forced me to summarize it, the highlights are:


How nothing good comes without effort...and how that shaped Empathy's upfront investment in brand
A playbook for how off-the-beaten-track businesses can still get inspiration for marketing
Lessons learned on partner marketing, especially with enterprise partners
How Ya'ara hires
Some freight references...cause why not?

If you liked this, just smash that five star review. Pretty please?

Death comes for everyone.

But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google.

But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she runs marketing at Empathy. We cover a lot in just 23 minutes (22:51, but who's counting) but if someone forced me to summarize it, the highlights are:


How nothing good comes without effort...and how that shaped Empathy's upfront investment in brand
A playbook for how off-the-beaten-track businesses can still get inspiration for marketing
Lessons learned on partner marketing, especially with enterprise partners
How Ya'ara hires
Some freight references...cause why not?

If you liked this, just smash that five star review. Pretty please?

22 min

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