104 - From Early Adoption to COVID Adaptation - The Remote Work Revolution with Marilyn Jenkins Leaders & Legacies

In this episode of the Leaders and Legacies podcast, host Craig Andrews dives into the world of remote work and leadership with Marilyn Jenkins, a seasoned veteran in digital marketing. Jenkins shares her journey of adopting remote work in 1997, highlighting the challenges and triumphs of leading from afar before it became a global norm. The conversation covers the evolution of technology from DOS-based machines to the connectivity we take for granted today, emphasizing the role of discipline, organization, and effective time management in remote work success.
Jenkins offers valuable insights on team management, advocating for hiring based on personality over mere experience and emphasizing the importance of empowerment and accountability. She also delves into the intricacies of marketing for lawyers, revealing strategies for paid advertising, SEO optimization, and leveraging Google Business Profiles to enhance online presence.
The podcast wraps up with Jenkins providing actionable advice for businesses to adapt and thrive in the digital landscape, underscoring the timeless principles of leadership that apply across evolving mediums.
Want to learn more about Marilyn's work? Check out their website at https://maximizeyourgbp.com.
Connect with Marilyn on LinkedIn at https://www.linkedin.com/in/marilynjenkins/.
Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.