106 - Content Marketing, SEO, And Long Form Blogs, With Tracey Wallace The Marketing Millennials

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.
As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.
Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.
You’ll also hear Tracey’s spicy take on why content marketing is chaos.
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Follow Tracey:
LinkedIn: linkedin.com/in/traceyrwallace
Twitter: twitter.com/TraceWall

Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps:
0:00: Intro
4:41: Battling The Headwinds Through Repurposing
10:20: Long Form Strategy Process
13:48: The Difference Between Reading And Scanning
16:25: The Challenge of Google Drive
18:50: Going Against The Clock
22:44: Content Marketing is Chaos
25:09: All Of Us Are Nicer To People We Trust
30:21: The Internet Might Just Lie
36:46: Experimenting With Content AI