106. Ethical Pricing 101 For Value Based Business Owners Honest Business

Are you confident your pricing is fair and ethical in your business? Does your pricing truly match the value you give to your clients? In this episode I talk through some really important points that you might not have thought about when it comes to pricing ethically.

I debunk common misconceptions, uncover the often-overlooked ethical considerations of pricing decisions, and examine the dangers of undercharging.

Whether you're a seasoned entrepreneur or just starting out, this debate offers invaluable insights for refining your pricing strategies. Tune in now to witness a clash of ideas and uncover the strategies of ethical pricing that will propel your business towards success!



Key points in this episode:

Understanding fair pricing (00:01:50)

Aligning pricing with business vision (00:03:56)

Impact of fair pricing (00:05:48)

Being aligned with your pricing (00:07:49)

Understanding customer segmentation (00:14:47)

Challenging perception of money (00:17:04)

Value exchange in pricing (00:20:05)

Unethical undercharging (00:22:50)

Differentiating between charity/not-for-profit and for-profit ventures (00:24:04)

Understanding ethical pricing (00:26:14)

Collaborative pricing strategy (00:28:01)

Freedom of fair pricing (00:29:50)



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