1 hr 9 min
108: How To Escape Content Mediocrity w/Henneke D Experts On The Wire (An SEO Podcast!)
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- Marketing
This show is PACKED with writing tips that will improve your SEO and marketing… including:
* What makes a great headline
* How to write a strong opening
* How to sell with copy
* Editing tools
* Attracting more customers to your blog
And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging.
Listen Now!
Show Agenda and Timestamps
Episode Introduction and topic overview [0:22]
Henneke’s Introduction [1:25]
Henneke’s background prior to copywriting [1:30]
How did Henneke land her spot on kissmetrics and copyblogger? [3:06]
Henneke’s profile slogan [4:59]
What are the services that Henneke offers? [7:52]
How the listeners can improve their own writing and create better content [8:49]
Part 3, 4, & 5 of Henneke’s article 29 Way to Improve Your Writing Skills and Escape Content Mediocrity- Starting with Part 3 [9:16]
What makes a great headline? [9:36]
Where is the line between click-bait and a good headline [13:47]
How to create a captivating opening [15:23]
When is a good time to use a story? [17:40]
Does Henneke use any tools to help with editing? [20:00]
How to write closing paragraphs [21:21]
Give a pep talk [23:09]
Part 4 The Basic Writing Skills Everyone Must Master [25:09]
What is Henneke’s process for coming up with a logical flow of content? [25:58]
For content that is an overview of a topic how to approach thinking through the structure/flow? [28:00]
Tips for creating better transitions in content [32:29]
Part 5 What is the zoom in, zoom out technique? [35:09]
Metaphors and how they can help your writing [39:16]
3 elements that make great metaphors [41:14]
Metaphoric mistakes [42:41]
How to achieve a conversational tone [44:48]
Difference between write-like-you-talk and a conversational tone [47:58]
Business Blogging – Henneke’s Article – The “Secret” to Attracting More Clients to Your Blog [49:15]
What is the difference between copywriting and blogging? [49:23]
How can thinking of your blog as being on a mission be helpful and how to do this? [51:01]
Sales Copy – Henneke’s Article – 5 Types of True Benefits: How to Connect with Your Customer’s Deepest Desires [53:40]
Maslow Marketing Benefits- What is the difference between a Feature and a Benefit? How to turn your feature into a benefit [53:49]
How does Maslow’s Hierarchy of Needs tie into benefits? [57:26]
Can this be applied to CRM software? [1:00:34]
How can you apply this to a “boring” product? [1:00:21]
Stylus by 53 what is the need they are addressing? [1:03:49]
Who is Henrietta? [1:05:29]
Where to find Henneke online [1:08:33]
Tools Mentioned
Scapple – Mind Map Tool
Hemingway Editor
Articles, Resources, and Links Mentioned
Copyblogger
Kissmetrics
Smartblogger – Jon Morrow
Enchanting Marketing – 29 Ways to Improve Your Writing Skills and Escape Content Mediocrity
Enchanting Marketing – a href="https://www.enchantingmarketing.
This show is PACKED with writing tips that will improve your SEO and marketing… including:
* What makes a great headline
* How to write a strong opening
* How to sell with copy
* Editing tools
* Attracting more customers to your blog
And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging.
Listen Now!
Show Agenda and Timestamps
Episode Introduction and topic overview [0:22]
Henneke’s Introduction [1:25]
Henneke’s background prior to copywriting [1:30]
How did Henneke land her spot on kissmetrics and copyblogger? [3:06]
Henneke’s profile slogan [4:59]
What are the services that Henneke offers? [7:52]
How the listeners can improve their own writing and create better content [8:49]
Part 3, 4, & 5 of Henneke’s article 29 Way to Improve Your Writing Skills and Escape Content Mediocrity- Starting with Part 3 [9:16]
What makes a great headline? [9:36]
Where is the line between click-bait and a good headline [13:47]
How to create a captivating opening [15:23]
When is a good time to use a story? [17:40]
Does Henneke use any tools to help with editing? [20:00]
How to write closing paragraphs [21:21]
Give a pep talk [23:09]
Part 4 The Basic Writing Skills Everyone Must Master [25:09]
What is Henneke’s process for coming up with a logical flow of content? [25:58]
For content that is an overview of a topic how to approach thinking through the structure/flow? [28:00]
Tips for creating better transitions in content [32:29]
Part 5 What is the zoom in, zoom out technique? [35:09]
Metaphors and how they can help your writing [39:16]
3 elements that make great metaphors [41:14]
Metaphoric mistakes [42:41]
How to achieve a conversational tone [44:48]
Difference between write-like-you-talk and a conversational tone [47:58]
Business Blogging – Henneke’s Article – The “Secret” to Attracting More Clients to Your Blog [49:15]
What is the difference between copywriting and blogging? [49:23]
How can thinking of your blog as being on a mission be helpful and how to do this? [51:01]
Sales Copy – Henneke’s Article – 5 Types of True Benefits: How to Connect with Your Customer’s Deepest Desires [53:40]
Maslow Marketing Benefits- What is the difference between a Feature and a Benefit? How to turn your feature into a benefit [53:49]
How does Maslow’s Hierarchy of Needs tie into benefits? [57:26]
Can this be applied to CRM software? [1:00:34]
How can you apply this to a “boring” product? [1:00:21]
Stylus by 53 what is the need they are addressing? [1:03:49]
Who is Henrietta? [1:05:29]
Where to find Henneke online [1:08:33]
Tools Mentioned
Scapple – Mind Map Tool
Hemingway Editor
Articles, Resources, and Links Mentioned
Copyblogger
Kissmetrics
Smartblogger – Jon Morrow
Enchanting Marketing – 29 Ways to Improve Your Writing Skills and Escape Content Mediocrity
Enchanting Marketing – a href="https://www.enchantingmarketing.
1 hr 9 min