Experts On The Wire (An SEO Podcast!‪)‬ Dan Shure (SEO)

If you’re struggling to generate blog traffic that actually converts – this episode is for you!



My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. 



Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.



In this episode:











* The 4 Pillars of a Bottom Funnel Content Strategy

* Conducting Interviews For Content Research

* Writing Intros That Convert

* Why “Tone Of Voice” May Not Be Important

* Optimizing For UX and CTAs

* Acquiring Backlinks

* Measuring Content Marketing ROI

* The Cons of Content Briefs (and an Alternative)

* Content Marketing Costs











Listen Now!



















Related Episodes You Might Like











* How To Escape Content Mediocrity w/Henneke D

* How SalesHacker Grew 426% w/Gaetano DiNardi











Show Agenda and Timestamps











* Coming soon!











Tools Mentioned











* Otter.ai

* Keywords Everywhere

* Google Natural Language API Tester

* Terkel (HARO Alternative)











Articles, Resources, and Links Mentioned











* https://www.mintcopywritingstudios.com/fintech-content-marketing-framework 

* https://www.mintcopywritingstudios.com/blog/bofu-content 

* https://www.mintcopywritingstudios.com/blog/fintech-seo

* https://www.mintcopywritingstudios.com/blog/content-attribution-fintech 

* https://www.mintcopywritingstudios.com/blog/content-marketing-roi

* https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson











Find Araminta Online



* https://www.linkedin.com/in/aramintarobertson/

* https://www.mintcopywritingstudios.com/

* https://twitter.com/mintcstudios

* a href="https://www.fintechmarketinghub.

Tech SEO fans this episode is a MUST listen! 







Topics Include:



* The current state of how Google handles JavaScript

* Testing JavaScript Sites for SEO

* Dave’s favorite and least favorite JS platforms

* Hydrating JavaScript

* Caching and JS

* Caching APIs

* Fingerprinting Files

* What are web workers and do they index?

* Dave’s definition of tech SEO

* The strangest tech SEO problem he has ever seen

* Does Google pass link value when a page is blocked in robots.txt?

* Working with developers as an SEO

* And YOUR questions from Twitter



Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum.

Dave has spoken at Brighton SEO and blogs on his site tamethebots.com 







Listen Now!











 







Related Episodes You Might Like







* Large Site In House Technical SEO w/Jamie Indigo* Martin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and More







Show Agenda and Timestamps







* Coming soon!







Tools Mentioned







* Coming soon!







Articles, Resources, and Links Mentioned







* Coming Soon!







Find Dave Online



* Tame The Bots – Dave’s Blog and Site

* Dave On Twitter

* Dave on LinkedIn









 

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you!







My guest for this episode is Jori Ford!







Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.







Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.







In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.







She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch.







In this episode:







* Demystifying the “Magic” of Google * Different algos for different industries* Historical Content Records in Google* How Brand Search Volume may impact Rankings* Advanced Crawl Budget and Optimization* Crawl budget vs Crawl demand* Conserve vs optimize vs expand crawling* Why it’s possible for SEOs to be both technical and creative* Ways to learn SEO* Problems with SEO income studies* And lots more!







Listen Now!















Related Episodes You Might Like







* Optimizing Crawl Budget To Improve SEO w/Vanessa Fox* Rendering, Crawling and Indexing w/Martin Splitt of Google







Show Agenda and Timestamps







* Coming soon!







Tools Mentioned







* Coming soon!







Articles, Resources, and Links Mentioned







* Coming Soon!







Find Jori Online







* Jori on Twitter* Jori on LinkedIn* Joriford.com* Jori’s Search Engine Watch articles

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.

My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com.

In this episode:



* What do site migrations have to do with core updates?

* How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used.

* Signs that Googlebot may ignore your robots.txt file (feature or bug?)

* How the tech SEO team collaborates with other teams

* When and why core web vitals may actually be a big deal for rankings

* A very interesting alternative method for blocking certain content from Google (totally whitehat and effective)

* Subdomains vs subfolders – what’s Becky’s take on this debate?

* And lots more!



Listen Now!



Related Episodes You Might Like



* Internal Links, Content Marketing and ASO w/Jackie Chu of Uber

* How to Win at Large Site, In-House SEO w/Kevin Indig

* Large Site, In-House Technical SEO w/Jaime Alberico



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* Coming Soon!



Find Becky Online



* Twitter

* LinkedIn

* Becky’s Fandom Profile

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.



The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from.



In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors.



In this episode:



* Why Will started Distilled and got into SEO

* Quality vs Sustainability in SEO

* Distilled’s Relationship with Moz

* April 2003 and “Index Everything”?!

* Why Google needed to introduce the Panda and Penguin Penalties

* Are we too focused on “ranking factors” in the SEO Industry?

* Why does something like the ‘duplicate content penalty’ myth stick around for so long?

* Will’s take on core updates

* How does ‘nofollow’ being a hint impact SEO and rankings?

* How to evaluate the value of links

* SEO Community Interaction and Fragmentation

* SEO events during COVID

* SEO Split Testing – how it works and how it can help your SEO



Note: this episode was recorded in August 2020



Listen Now!







Related Episodes You Might Like



* A Journey Through Google Search Patents w/Bill Slawski

* Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz



Information About United Search











United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.











To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* All SEO Split Test Case Studies on Search Pilot

* More Coming soon!



Find Will Online



* Will on SearchPilot

* Will on Twitter

* Will on LinkedIn

* And check out the SearchLove Virtual Summit – happening March 2021!

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!



If you are a company or an individual looking to grow your blog traffic this episode is for you!



Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/



Here is the free content brief Jon mentioned: https://smartblogger.s3.amazonaws.com/freebies/content-brief-template.pdf



In this episode:



Jon’s overall traffic strategy

Just HOW different search content is vs social content 

How to ACTUALLY outsource content creation and get good results 



How to find good writers 

How to vet writers

Why Jon does NOT want to know the writer’s ideas for posts









Setting publication dates AND milestones 

How to make content better and rank worthy

How Jon sets up a content team

How Jon thinks about and classifies search “Intent”

When you don’t need a full content team

Why and when writers are getting paid $5,000-10,000 per post.



What is the ROI of this cost? 









Backlinks Strategies

And much more! 



Listen Now!







Related Episodes You Might Like



* What Link Building Success Really Looks Like w/Mark Johnstone

* Backlinko’s Content Process Revealed w/Brian Dean



Information About United Search







United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.







To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* Coming soon!



Find Jon Online



* https://smartblogger.com/

* https://writer.me/

* About Jon Morrow and SmartBlogger

* Jon on Linkedin

* Jon on Twitter