Experts On The Wire (An SEO Podcast!‪)‬ Dan Shure (SEO)

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you!







My guest for this episode is Jori Ford!







Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.







Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.







In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.







She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch.







In this episode:







* Demystifying the “Magic” of Google * Different algos for different industries* Historical Content Records in Google* How Brand Search Volume may impact Rankings* Advanced Crawl Budget and Optimization* Crawl budget vs Crawl demand* Conserve vs optimize vs expand crawling* Why it’s possible for SEOs to be both technical and creative* Ways to learn SEO* Problems with SEO income studies* And lots more!







Listen Now!















Related Episodes You Might Like







* Optimizing Crawl Budget To Improve SEO w/Vanessa Fox* Rendering, Crawling and Indexing w/Martin Splitt of Google







Show Agenda and Timestamps







* Coming soon!







Tools Mentioned







* Coming soon!







Articles, Resources, and Links Mentioned







* Coming Soon!







Find Jori Online







* Jori on Twitter* Jori on LinkedIn* Joriford.com* Jori’s Search Engine Watch articles

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.

My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com.

In this episode:



* What do site migrations have to do with core updates?

* How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used.

* Signs that Googlebot may ignore your robots.txt file (feature or bug?)

* How the tech SEO team collaborates with other teams

* When and why core web vitals may actually be a big deal for rankings

* A very interesting alternative method for blocking certain content from Google (totally whitehat and effective)

* Subdomains vs subfolders – what’s Becky’s take on this debate?

* And lots more!



Listen Now!



Related Episodes You Might Like



* Internal Links, Content Marketing and ASO w/Jackie Chu of Uber

* How to Win at Large Site, In-House SEO w/Kevin Indig

* Large Site, In-House Technical SEO w/Jaime Alberico



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* Coming Soon!



Find Becky Online



* Twitter

* LinkedIn

* Becky’s Fandom Profile

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.



The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from.



In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors.



In this episode:



* Why Will started Distilled and got into SEO

* Quality vs Sustainability in SEO

* Distilled’s Relationship with Moz

* April 2003 and “Index Everything”?!

* Why Google needed to introduce the Panda and Penguin Penalties

* Are we too focused on “ranking factors” in the SEO Industry?

* Why does something like the ‘duplicate content penalty’ myth stick around for so long?

* Will’s take on core updates

* How does ‘nofollow’ being a hint impact SEO and rankings?

* How to evaluate the value of links

* SEO Community Interaction and Fragmentation

* SEO events during COVID

* SEO Split Testing – how it works and how it can help your SEO



Note: this episode was recorded in August 2020



Listen Now!







Related Episodes You Might Like



* A Journey Through Google Search Patents w/Bill Slawski

* Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz



Information About United Search











United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.











To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* All SEO Split Test Case Studies on Search Pilot

* More Coming soon!



Find Will Online



* Will on SearchPilot

* Will on Twitter

* Will on LinkedIn

* And check out the SearchLove Virtual Summit – happening March 2021!

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!



If you are a company or an individual looking to grow your blog traffic this episode is for you!



Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/



Here is the free content brief Jon mentioned: https://smartblogger.s3.amazonaws.com/freebies/content-brief-template.pdf



In this episode:



Jon’s overall traffic strategy

Just HOW different search content is vs social content 

How to ACTUALLY outsource content creation and get good results 



How to find good writers 

How to vet writers

Why Jon does NOT want to know the writer’s ideas for posts









Setting publication dates AND milestones 

How to make content better and rank worthy

How Jon sets up a content team

How Jon thinks about and classifies search “Intent”

When you don’t need a full content team

Why and when writers are getting paid $5,000-10,000 per post.



What is the ROI of this cost? 









Backlinks Strategies

And much more! 



Listen Now!







Related Episodes You Might Like



* What Link Building Success Really Looks Like w/Mark Johnstone

* Backlinko’s Content Process Revealed w/Brian Dean



Information About United Search







United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.







To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* Coming soon!



Find Jon Online



* https://smartblogger.com/

* https://writer.me/

* About Jon Morrow and SmartBlogger

* Jon on Linkedin

* Jon on Twitter

In this episode:







* How to work on SEO effectively with big organizations 







* Working with both content and tech teams — and how to get them to actually execute







* Why understanding the HISTORY of a company, organization and website is important before giving recommendations 







* What do you do if you get push back against SEO advice?







* How to instill SEO Education within organization







* How to communicate SEO results inside of an organization







* And also … does Melanie listen to what Googler’s say about ranking and SEO?







* And much more!







Listen Now!



















Information About United Search







United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.







To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors







Related Episodes You Might Like







070: How To Do Big Brand SEO w/Corey Eulas







083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian







Show Agenda and Timestamps







* Coming soon!







Tools Mentioned







* Full List Coming soon!







Articles, Resources, and Links Mentioned







* And you guessed it… coming soon!







Find Melanie Online!







https://www.linkedin.com/in/melaniephung/







Orange Spark Digital

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups.

In this episode:



How to start learning how to do code-based SEO

* How JR Analyzes large sets of keyword data from Search Console

* How to use automation to improve SEO

* How to use internal linking to boost traffic on keywords not quite ranking #1

* What is CI/CD?

* JR’s ranking factors

* His take on EAT

* SEO tactics that have a diminishing return

* The tools JR believes are missing in the SEO industry 

* JR’s Real Name



Listen Now!



Related Episodes You Might Like



* Martin Splitt on Rendering, Crawl Budget, JS SEO

* Internal Link Optimization with Jackie Chu of Uber



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



* Full List Coming soon!



Articles, Resources, and Links Mentioned



* Twitter Questions

* Automate Testing For Website Errors (Python Tool)

* SEODeploy on GitHub

* iCodeSEO

* JR on Edge of the Web

* More coming soon!



Find JR Online



* JR on Twitter

* Locomotive SEO