Experts On The Wire (An SEO Podcast!) Dan Shure (SEO)

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups.

In this episode:



How to start learning how to do code-based SEO

* How JR Analyzes large sets of keyword data from Search Console

* How to use automation to improve SEO

* How to use internal linking to boost traffic on keywords not quite ranking #1

* What is CI/CD?

* JR’s ranking factors

* His take on EAT

* SEO tactics that have a diminishing return

* The tools JR believes are missing in the SEO industry 

* JR’s Real Name



Listen Now!



Related Episodes You Might Like



* Martin Splitt on Rendering, Crawl Budget, JS SEO

* Internal Link Optimization with Jackie Chu of Uber



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



* Full List Coming soon!



Articles, Resources, and Links Mentioned



* Twitter Questions

* Automate Testing For Website Errors (Python Tool)

* SEODeploy on GitHub

* iCodeSEO

* JR on Edge of the Web

* More coming soon!



Find JR Online



* JR on Twitter

* Locomotive SEO

In this episode:



* How to find image SEO opportunities

* Image traffic attribution

* How to optimize for image SEO

* The value of using and testing with screen readers BEYOND accessibility

* What is visual search and how to optimize for it



Listen Now!



Related Episodes You Might Like



* Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox

* The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



* Coming soon!



Articles, Resources, and Links Mentioned



* https://www.perficient.com/insights/research-hub/image-recognition-accuracy-study

* More Coming soon!



Find Jess Online



* https://www.linkedin.com/in/jessbpeck/

* https://blogs.perficient.com/author/jpeck/

* https://twitter.com/jessthebp

In this episode:



* The differences between eCommerce SEO and B2B SEO (tactics and strategies)

* Crawl optimization on Seasonal Sites

* Developing internal SEO documentation

* How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow

* Beyond just basic keyword search intent – for example why software keywords are not always software keywords

* Dealing with challenges of Zero Click SERPs

* A quick round of talking through supposed “Ranking Factors” – are they myths or real?

* How to ACTUALLY do a raking analysis



Listen Now!



Related Episodes You Might Like



* Improve Your Rankings By Understanding Intent w/AJ Kohn

* How Saleshacker Grew 426% and Used SEO To Get Acquired w/Gaetano DiNardi



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* Algo Updates In The Age of Document Embeddings by AJ Kohn



Find Micah Online



* Micah On LinkedIn

* Micah On Twitter

In this episode:



* Doing SEO for a big retailer

* What an SEO Insight Technology Manager does

* Using PPC to Strategize for SEO

* Why/when/how to use Power BI

* What is the “data hulk”?!

* Does CTR actually impact ranking? (Based on data)

* Strategically dealing with Holiday and Seasonal content

* Communicating SEO value to executives.



Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.

Listen Now!



Related Episodes You Might Like



* Internal Links, Content Marketing and ASO w/Jackie Chu of Uber

* How To Win at Large Scale In House SEO w/Kevin Indig



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* Argos



Find Claudia Online



* Claudia on Twitter

* Claudia on LinkedIn

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests:



* Aja Frost – Hubspot

* Jim Gianoglio – Bounteous

* Colleen Harris – CDK Global

* Alexis Sanders – Merkle



In this episode, you will learn a ton, including:



* Specific, advanced analytics reports you can use to improve SEO

* How to deal with AMP issues

* How to analyze and report on traffic drops

* Dealing with new web standards like ITP 2.0 and ITP 3.0



*Picture (slightly edited) courtesy Eric Mandell from Twitter

Listen Now!



Related Episodes You Might Like



* Analytics Explained with Annie Cushing

* Decoding the Mysterious World of Analytics w/Simo Ahava

* Turbocharge Your SEO with These Powerful Analytics Tips

* Voice Search, Structured Data and Fixing Duplicate Content w/Alexis Sanders



Tools and Resources

Click here to open the full sheet



Click here to open the full sheet

Thanks to Anne at Timeatlas.com for creating this!

Articles, Resources, and Links Mentioned



* TechSEO Boost

* 14 Technical SEO Takeaways from TechSEO Boost

* More Coming soon!



Find the Panelists on Twitter!



* Aja Frost

* Jim Gianoglio

* Colleen Harris (LinkedIn)

* Alexis Sanders

In this episode:



* Does Google fetch all the scripts on a page?

* “Treeshaking” and how it can help your page’s performance

* Queuing time vs rendering time for Google

* When to use JS Frameworks or not

* Exactly how and when rendering counts against “crawl budget”

* Is “crawl budget” a problem and something that should be optimized for?

* Why content can sometimes take a long time to be de-indexed

* The “Shadow DOM”

* What Martin wishes SEOs would do more of

* LOTS of your Twitter questions answered



This interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston.

The occasional rumbling sound you may hear is the subway, which runs right below the room we were recording in.

We spend the first 10 mins or so chatting about his role at Google, and then get into all the technical stuff 🙂

Listen Now!



Related Episodes You Might Like



* John Mueller of Google on AMP, Crawling and More

* Vanessa Fox on Optimizing for Crawl Budget



Show Agenda and Timestamps



Coming soon!



Tools Mentioned



Coming soon!



Articles, Resources, and Links Mentioned



* Twitter Questions

TechSEO Boost



Find Martin Online



* Twitter

* LinkedIn

* Martin’s Blog