113: Growing Your Personal Brand on LinkedIn The Innovative Agency

If you want to build brand demand over time and stop having to rely on advertising to get clients, you need to get serious about building your personal brand on LinkedIn.

You will need to move far beyond your company page. You will need to humanize your personal profile by sharing both valuable content as well as stories, thoughts, and experiences.

In this episode, I interview Mandy McEwen, Founder & CEO at Mod Girl Marketing, about demystifying LinkedIn and personal thought leadership.

What we talked about:
- First steps for getting started growing your LinkedIn presence
- What happens when you stop selling and start providing value
- Building LinkedIn cadences and using direct messaging
- The challenge to be vulnerable online

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