46 episodes

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world?

Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

The Innovative Agency Sharon Toerek

- Business
- 5.0, 7 Ratings

5.0 out of 5

7 Ratings

Outstanding insights

I’ve know Sharon for years, heard her speak, read her blog and I’m thrilled she podcasting. Sharon knows how agencies work and has great advise on how to make our lives a little less worrisome on the legal front!

"Get outside and read it from the outside in"

"Trying to improve margins and profitiablity, you need to track your goals like you would for those same things on a financial statement."

This particular episode on metrics was very insightful and something that many times can be overlooked with agency owners. As a member of the production team and an agency owner myself, I am really looking forward to hearing more of these episodes!

Reminding us why we innovate in the first place

In the current age of faceless technology, The Innovative Agency Podcast reminds us as listeners why we innovate in the first place - to make humanity a better, safer and more fulfilled world to live in. I'm on the production team helping to produce the associated content for the show. To some extent, yes this is a shameless plug. But to another, more important extent, if you want to expand your horizons to the world of possibilities our organizations harbor, then the Innovative Agency needs to be the first step in your journey.