89 episodes

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world?

Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

The Innovative Agency Sharon Toerek

    • Business
    • 5.0, 12 Ratings

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world?

Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

    88: How to Specialize During a Crisis

    88: How to Specialize During a Crisis

    Most people treat a crisis as a good time to panic, when it’s actually the opportune moment to make a dramatic change decision. Narrowing your focus in content and raising your confidence with data are the right things to do right now.
     
    In this episode, I interview Greg Linnemanstons, President at Weidert Group, about how he pivoted during the last recession to thrive during this one.
     
    What we talked about:
     
    - Inbound was his Eureka moment
     
    - The power of focused content and narrowing the scope
     
    - How it’s not good enough “just” to publish now
     
    - Metrics evaluation! More fun than you think
     
    Check out these resources we mentioned during the podcast:
     
    - Weidert Group Marketing & Sales Blog
     
    - HubSpot’s Inbound course
     
    To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

    • 38 min
    87: When Your “Why” Helps Marketers Double Their Reach

    87: When Your “Why” Helps Marketers Double Their Reach

    Consumers hate being tracked. But marketers need data to create precision ads.
     
    Today’s guest brings his problem-solving skills to the cutting edge of data intelligence and data privacy.
     
    In this episode, I interview Harry Maugans, Founder and CEO of Clickagy, about privacy clusters.
     
    What we talked about:
     
    The genuine, creepy truth that cookies can track us within a foot of our position & feed us custom ads
     
    The problem of privacy regulation compliance & the solution of one to few
     
    Marketers who rely on cookies can only reach 50% of devices
     
    To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

    • 22 min
    86: How to Balance Brand & Demand

    86: How to Balance Brand & Demand

    In the classic debate about brand vs. demand, there is no 1 winner. There’s only the perfect fusion of both.
     
    Smart agencies know which levers to pull to harmonize brand & demand.
     
    In this episode, I interview Carl Fremont, CEO at Quigley Simpson, about key levers for brand and demand.
     
    What we talked about:
     
    - The marriage of brand with data & analytics
     
    - Performance marketing alone is an old system & needs to go away forever
     
    - As yourself this: Do I need to invest more in the brand side for a longer term gain in the demand?
     
    To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

    • 33 min
    85: How to Treat Your Agency Like a Client

    85: How to Treat Your Agency Like a Client

    In the eternal struggle between the urgent and the important… our clients often win, and our agencies often lose.
     
    But treating your agency like your most important client is the best way to serve both your agency and your clients.
     
    In this episode, I interview Veronique James, Founder and CEO at The James Agency, about prioritizing your agency.
     
    What we talked about:
     
    - Tactical strategies for treating your agency like a client (including budgets and billable hours)
     
    - How to assess what is urgent vs. what is important, especially when you’re busy
     
    - Positioning your communications during this tender time of global crisis
     
    - The necessary mindset for prioritizing your agency’s needs
     
    To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or our website.

    • 38 min
    84: Outbound is the Future of ABM

    84: Outbound is the Future of ABM

    Is it scary to put all your eggs in one basket? We’re talking about going niche with your ABM outbound strategy.
     
    Yes, of course, it is. But outbound is the future of marketing.
     
    In this episode, I interview Joy Milkowski, Founding Partner at Access Marketing Company, about inbound vs. outbound and the future of ABM.
     
    What we talked about:
     
    - Taking a journalistic approach to marketing
     
    - Who PAM is and why Joy’s office can’t live without her
     
    - Future trends in outbound & building a niche ABM strategy
     
    To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

    • 34 min
    83: How Agencies Should Leverage Digital Media Buying

    83: How Agencies Should Leverage Digital Media Buying

    We’re being overrun with technologies that are supposed to make digital marketing more efficient.
     
    The reality is that AI doesn’t always work the way you think it will. Algorithms are only as good as the person who decides what data will be used for a campaign.
     
    In this episode, I interview Raquel Rosenthal, CEO at Digilant, about all things digital media.
     
    What we talked about:
     
    - The need for human curation
     
    - 2 ways to increase trust in a difficult climate
     
    - Trends in the future of digital media buying
     
    To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

    • 36 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

DrewMc62 ,

Love this show!

I love the learnings from Sharon and her guests! The combination of innovation, agency life and the legal aspects of all of that are super helpful and fascinating!

BigSea ,

Love this resource!

Great way to learn about how others have solved the same challenges; so much meat to digest!

dalekeip ,

Outstanding insights

I’ve know Sharon for years, heard her speak, read her blog and I’m thrilled she podcasting. Sharon knows how agencies work and has great advise on how to make our lives a little less worrisome on the legal front!

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