243 episodes

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

Build a Better Agency Podcast Drew McLellan

    • Careers
    • 4.9, 200 Ratings

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

    EP 243: How agencies and brands are approaching budgets and new projects for 2020 and beyond with Lee McKnight

    EP 243: How agencies and brands are approaching budgets and new projects for 2020 and beyond with Lee McKnight

    There are two questions plaguing agencies in the spring of 2020. The first is how are brands going to respond to covid when it comes to budgets, tackling new projects and their relationships with agencies. The second is how can the agency sensitively and successfully mine for new business while the world is trying to get back on its axis. Fortunately, RSW/US recently released a new study that answers both of these questions and is filled with more good news than you might expect.

    • 1 hr 4 min
    EP 242: Paycheck Protection Program loan answers for agency owners with Craig Cody

    EP 242: Paycheck Protection Program loan answers for agency owners with Craig Cody

    The most popular relief loan in the US is the Paycheck Protection Program loan or PPP loan. Unfortunately, in a rush to get the funds out to agencies and other businesses, the Small Business Administration and Treasury Department forgot to define how the loan and its forgiveness will work.

    • 52 min
    EP 241: Leveraging an agency owner’s strengths to crush biz dev with Jody Sutter

    EP 241: Leveraging an agency owner’s strengths to crush biz dev with Jody Sutter

    In this episode of Build a Better Agency, we are joined by biz dev expert Jody Sutter of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy. Her programs make it easier for small agencies to embrace and sustain a new business strategy because they take both the agency’s strengths and available resources into consideration.

    • 53 min
    EP 240: 5 mini plans agency leaders can use to thrive through covid with Drew McLellan

    EP 240: 5 mini plans agency leaders can use to thrive through covid with Drew McLellan

    The panic around COVID lockdown is plateauing. The storm has certainly not passed, but we’ve navigated out of the panic stage and now everyone is realizing they need to get back to business. Whether you live someplace that is still sheltering in place or you are figuring out how to get back to the office — we have to sustain our business through this and come out on the other side. If we do it well, we can not only come out on the other side but we can come on stronger and better than ever.

    • 1 hr 29 min
    EP 239: A new tool to add to your agency’s sales strategy with Jeff Winters

    EP 239: A new tool to add to your agency’s sales strategy with Jeff Winters

    There’s always been a great debate among agency owners – does cold email work as a new business strategy. Many will argue that given SPAM filters and the volume of email that everyone gets, it’s impossible to break through and actually get the attention of someone in the C-suite. My guest Jeff Winters proves that belief wrong for his clients every day. But will it work for your agency?
    There’s always been a great debate among agency owners – does cold email work as a new business strategy. Many will argue that given SPAM filters and the volume of email that everyone gets, it’s impossible to break through and actually get the attention of someone in the C-suite. My guest Jeff Winters proves that belief wrong for his clients every day. But will it work for your agency?
    Jeff created a company called Sapper, a service that works with agency owners and brand leaders to help them with their outbound email marketing and sales efforts. Understanding his methodology means you can do this at home—or you can hire a company like Sapper to do it for you.
    In this episode, Jeff gave us the scripts, the timing cadence and how you can measure the results. Ours may be an industry that typically does not boast a lot of success from cold calling, but Jeff has many agencies on his roster that are doing things differently and experiencing great success. I picked Jeff’s brain to find out exactly what they are doing so you can do it too.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

    What You Will Learn in This Episode: How Sapper was founded and what they do How to master outbound email marketing How agencies perform using Sapper’s sales methodology Different tactics you can use for macro, micro, and nano tiered clients How to approach frequency of communication What to do when somebody actually responds to your outbound marketing How to rethink your sales strategy in a time of crisis

    • 56 min
    EP 238: Connect with agency prospects using virtual events with Nicole Mahoney

    EP 238: Connect with agency prospects using virtual events with Nicole Mahoney

    When you realize that this episode is about holding a virtual event, you might jump to the conclusion that this is a C19 focused episode. Nothing could be further from the truth. Virtual events have been successful for years and are always worth considering, pandemic or not!
    Agency owner Nicole Mahoney has always been an innovative marketer on behalf of her agency. Her podcast and other industry-specific content has positioned her agency as one of the country’s authorities on destination marketing.
    In the fall of 2019, she knew it was time for them to host a broader event to connect with even more industry leaders and prospects. She briefly considering hosting a live conference but the costs were just prohibitive. That’s when she decided to explore hosting a virtual summit. In November, that’s just what her agency did and the results were impressive.
    With the right structure, the right tech stack, the right speakers, and the right audience, virtual summits are an opportunity for agency owners to establish themselves as the experts in their respective industries. Learn how Nicole used this channel to build her audience and lay the framework for significant growth.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
     

    What You Will Learn in This Episode: Why Nicole decided to organize a virtual summit The benefits and drawbacks of virtual vs. live events How Nicole structured her virtual summit and who she invited to participate The technical and production side of Nicole’s virtual summit How Nicole’s team tracked engagement for their virtual presentations Where Nicole plans to take her virtual summits in the future How Nicole is collaborating with other marketers in the travel and tourism industry The results of Nicole’s summit and what’s in store for the next one Subscribe to Build A Better Agency! Ways to Contact Nicole Mahoney Email: nicole@breaktheicemedia.com Podcast: https://breaktheicemedia.com/podcast/ Website: https://breaktheicemedia.com/ Twitter: @Break_TheIce Facebook: @BreakTheIceMedia Tools & Resources: AMI’s covid-19 survival resources page

    • 56 min

Customer Reviews

4.9 out of 5
200 Ratings

200 Ratings

Broadway_gurl ,

Always delivers

Drew’s podcast is consistent, always helpful and deals with what’s real! His solocasts are my favorite. Today’s episode really helped me out of a Covid-19 slump that was definitely on the horizon and moved me to action. When you can have that kind of impact, you’ll always have a loyal audience.

Topical Todd ,

Great show

Drew hosts a great show with some awesome guests. This is a great podcast for agency owners with some insightful tips and strategies.

Small Agency Owner in Carolina ,

Super helpful as Agency Owner

Highly recommended! I own a small 11-person agency in NC and came from the client side so always felt like I didn't know if I was doing things right. Few of our associates until now came from an agency so when I found this podcast I felt like i hit gold. I also joined the virtual peer network and have developed a great relationship with other agency owners who are a great sounding board. Even if we don't have exactly same business model in common it's great to have sanity checks or ideas from peers or from listening to these podcasts.

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