291 episodes

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

Build a Better Agency Podcast Drew McLellan

    • Business
    • 4.9 • 219 Ratings

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

    Vaccine Policy? You can’t avoid having one with Drew McLellan

    Vaccine Policy? You can’t avoid having one with Drew McLellan

    Every agency is going to have a vaccine policy. You have three choices – you can mandate the covid 19 vaccine, you can encourage it or you can take a “don't ask, don’t tell” policy and in essence, ignore it. But each of those choices is in essence a declaration of how you’re going to handle the question of vaccine in your shop. It will become your policy.

    • 44 min
    Embracing the power of influence marketing with Jason Falls

    Embracing the power of influence marketing with Jason Falls

    We talk about influencer marketing like it’s a hot new trend. That’s not quite right. Celebrity endorsements have been around forever. The difference is that celebrity is defined very differently today. It’s a bit of the wild west and we’ve all heard the horror stories. That’s why many agencies and brands have shied away from influencer marketing. What if you could sidestep the risks while maximizing the credibility and trust that the right influencer can bring to our clients?

    • 52 min
    How to level up your leadership trust with David Horsager

    How to level up your leadership trust with David Horsager

    Trust. It’s always been at the core of running and leading your agency. If our teams don’t trust us, they don’t follow us. If our prospects don’t trust us, they don’t hire us. And if our clients lose trust in us, we lose them. The challenge is how do you know if you’re trusted? You can’t just point blank ask. If an employee doesn’t trust you, they sure as heck aren’t going to say so. And even if you are trusted – how do you level up to an even deeper degree of trust with your team, cli

    • 53 min
    Don’t let imposter syndrome undermine your agency with Kris Kelso

    Don’t let imposter syndrome undermine your agency with Kris Kelso

    In the agency space, we have to constantly be reinventing the wheel because everything keeps changing. By the nature of our business, we are always doing something for the first time which, lends itself to having a nagging doubt now and then. In a world where it’s impossible to have all the answers, but also being a leader in an industry where you’re supposed to understand everything, it’s easy to fall victim to imposter syndrome. Fortunately, you are not alone and there are some fixes you can deploy.

    • 50 min
    Being smart about your agency through the right legal tools with Sharon Toerek

    Being smart about your agency through the right legal tools with Sharon Toerek

    Every week I get an email or three from an agency owner asking me if I have a contract template or some other legal document that they can just copy and use. For a few hundred or thousand dollars – do not put your entire agency at risk. It’s dangerous and short-sighted for an agency to use someone else’s agreement as a template. They need to be built for your agency, your clients and your particulars. The good news is that you can spend a little now to avoid paying a lot down the road.

    • 1 hr 3 min
    The importance of masterminds with Drew McLellan

    The importance of masterminds with Drew McLellan

    It’s lonely at the top. While that’s a cliché, as agency owners we all know it to be very true. On those days when you’d sell your agency for a nickel, who do you have to confide in? On the flip side – when you land the biggest account in your agency’s history, who can you call who will be as excited as you are?

    • 41 min

Customer Reviews

4.9 out of 5
219 Ratings

219 Ratings

Eric Morley / Blue C ,

Highly recommend this podcast!

As a long time listener of the “Build a Better Agency” podcast, I would encourage all agency owners of all sizes to listen to this show. The value that Drew brings each week is always inspirational and provides a tremendous amount of value. It’s never to late to listen and learn to make your agency better.

Devin Littlefield ,

Great Content for Agency Owners

Every podcast that Drew produces is truly outstanding. Each week there is a lot of highly relevant content that speaks directly to agency owners. The content and interviews always provide helpful, timely insights that speak to any agency, regardless of the type or size. There is always something valuable to takeaway.

I don’t generally recommend podcasts, but for agency owners out there - this is a must!

Chrisgpresents ,

Drew Knows his audience!

Drew’s ability to ask the right questions to steer his interviews to fit smaller agency owners like myself is very much appreciated.

This is one of the few podcasts I try to catch every episode of as they release. He usually has me thinking two steps ahead so that I’m aware of the new terrain that I can grow my business into:)

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