46 min
115 - Wharton School of Business vs. Portland State University Our Two Cents Podcast
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- Business
David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on branding, marketing metrics, product line decisions, and competitive marketing strategy. For several years he served as the Vice Dean of The Wharton School.
Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. He also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University’s Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton’s Executive Education Program.
Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.
John Eckroth has over 30 years of tax and accounting experience, working in the tax department of PricewaterhouseCoopers, LLP, as a Partner in a small CPA firm in Claremont, California and later as CFO of a U.S. based subsidiary of the Spanish banking firm BBVA. After leaving the firm in 2002, John has continued as a Consultant for BBVA’s U.S. operations, working with its Houston based subsidiaries in the areas of financial reporting and analysis, internal controls and regulatory compliance.
Shannon and Kyle have a lively debate with Professor Reibstein and Senior Instructor John Eckroth with no topic off limits. They dive into the economic impact of college and the overall investment of time before there is a clear return of investment. They lay out the clear benefits of college beyond job market research and the major tech companies that are no longer requiring a college degree.
LEARN MORE ABOUT DAVID REIBSTEIN:
Website: https://marketing.wharton.upenn.edu/profile/reibstei/
www.measuredthoughts.com
Email: reibstein@wharton.upenn.edu
YouTube: www.youtube.com/user/MeasuredThoughts
LinkedIn: @DavidReibstein
LEARN MORE ABOUT JOHN ECKROTH:
Website: www.pdx.edu/profile/john-eckroth
Email: jeckroth@pdx.edu
LinkedIn: @JohnEckroth
David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on branding, marketing metrics, product line decisions, and competitive marketing strategy. For several years he served as the Vice Dean of The Wharton School.
Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. He also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University’s Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton’s Executive Education Program.
Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.
John Eckroth has over 30 years of tax and accounting experience, working in the tax department of PricewaterhouseCoopers, LLP, as a Partner in a small CPA firm in Claremont, California and later as CFO of a U.S. based subsidiary of the Spanish banking firm BBVA. After leaving the firm in 2002, John has continued as a Consultant for BBVA’s U.S. operations, working with its Houston based subsidiaries in the areas of financial reporting and analysis, internal controls and regulatory compliance.
Shannon and Kyle have a lively debate with Professor Reibstein and Senior Instructor John Eckroth with no topic off limits. They dive into the economic impact of college and the overall investment of time before there is a clear return of investment. They lay out the clear benefits of college beyond job market research and the major tech companies that are no longer requiring a college degree.
LEARN MORE ABOUT DAVID REIBSTEIN:
Website: https://marketing.wharton.upenn.edu/profile/reibstei/
www.measuredthoughts.com
Email: reibstein@wharton.upenn.edu
YouTube: www.youtube.com/user/MeasuredThoughts
LinkedIn: @DavidReibstein
LEARN MORE ABOUT JOHN ECKROTH:
Website: www.pdx.edu/profile/john-eckroth
Email: jeckroth@pdx.edu
LinkedIn: @JohnEckroth
46 min