118: Alexa Faithful - Keeping Social Media Simple Leads to Success Loans On Demand Podcast

Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content.
 
Alexa is here to discuss:→ The evolution of her social media, how she makes her social media content, and how she leveraged her book for marketing.→ A simple way she tracks her pipeline to keep leads warm and the small changes she's made to her business that have led to major growth.→ Mentoring the next generation of Loan Officers by helping with education, value propositions, and business development.
 
Alexa Faithful's Website: www.alexagetmeamortgage.com
Alexa Faithful's TikTok: @alexa_get_me_a_mortgage
Alexa Faithful's Facebook: @AlexaRae
CMS Mortgage Website: www.cmsmortgage.com
CMS Mortgage Instagram: @cmsmortgage
Order "Alexa, Get Me a Mortgage" here.
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula