118 episodes

From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century.

I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win.

This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.

Loans On Demand Podcast Luke Shankula

    • Business
    • 5.0 • 14 Ratings

From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century.

I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win.

This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.

    118: Alexa Faithful - Keeping Social Media Simple Leads to Success

    118: Alexa Faithful - Keeping Social Media Simple Leads to Success

    Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content.
     
    Alexa is here to discuss:→ The evolution of her social media, how she makes her social media content, and how she leveraged her book for marketing.→ A simple way she tracks her pipeline to keep leads warm and the small changes she's made to her business that have led to major growth.→ Mentoring the next generation of Loan Officers by helping with education, value propositions, and business development.
     
    Alexa Faithful's Website: www.alexagetmeamortgage.com
    Alexa Faithful's TikTok: @alexa_get_me_a_mortgage
    Alexa Faithful's Facebook: @AlexaRae
    CMS Mortgage Website: www.cmsmortgage.com
    CMS Mortgage Instagram: @cmsmortgage
    Order "Alexa, Get Me a Mortgage" here.
     
    Learn more about the Direct to Consumer LO Accelerator here.
     
    Loans On Demand Website: www.loansondemand.io
    Loans On Demand YouTube: @LoansOnDemand
    Loans On Demand Instagram: @loansondemand
     
    Luke Shankula's Facebook: @LukeShankula
    Luke Shankula's LinkedIn: @LukeShankula
    Luke Shankula's Instagram: @lukeshankula

    • 40 min
    117: Connor Bartley - How to Become a Solution Oriented Loan Officer (SOLO) and Grow on LinkedIn

    117: Connor Bartley - How to Become a Solution Oriented Loan Officer (SOLO) and Grow on LinkedIn

    Today, we're joined by Connor Bartley. Connor is a Senior Business Development Consultant at loanDepot from the Dallas-Fort Worth Metroplex in Texas, who's been recruiting professionals for almost 2 decades. Connor has built a big following on LinkedIn around bringing value and education to Loan Officers, and is also a 2-time pie eating contest winner.
     
    Connor is here to discuss:→ The strategy he's used to grow his LinkedIn profile, the mistakes he's learnt from, and how leverages it for networking.→ Why he did his "100 Podcasts in 100 Days" challenge, and how he's educating himself as a recruiter to provide value to Loan Officers.→ And how focusing on leadership, development, and the sharing of information and tactics with Loan Officers will lead to loyalty and better recruiting for teams and brokerages.
     
    loanDepot Website: www.loandepot.com
    Connor Bartley's LinkedIn: @ConnorBartley
     
    Learn more about the Direct to Consumer LO Accelerator here.
     
    Loans On Demand Website: www.loansondemand.io
    Loans On Demand YouTube: @LoansOnDemand
    Loans On Demand Instagram: @loansondemand
     
    Luke Shankula's Facebook: @LukeShankula
    Luke Shankula's LinkedIn: @LukeShankula
    Luke Shankula's Instagram: @lukeshankula

    • 38 min
    116: Tano Kapedani - How to Make Your Mortgage Business Not Only Sustainable, But Scalable

    116: Tano Kapedani - How to Make Your Mortgage Business Not Only Sustainable, But Scalable

    Today, we're joined by Tano Kapedani. Tano is the Founder, CEO, and Senior Mortgage Broker of EZ Fundings Home Loans from Rancho Cucamonga, California, who started in mortgages in 2003 after immigrating from Albania in 1998. A fluent speaker of 5 languages, he has personally assisted over 3,000 families in achieving homeownership, and has built his business being dedicated to providing exceptional service, ensuring clients are fully informed and satisfied. 
     
    Tano is here to discuss:→ The mentality you need to have for getting business and how he worked his way up in the mortgage industry.→ The importance of creating systems for scalability, building a great team, and the delegating tasks.→ And how you need to master your craft as a Loan Officer by learning foundational skills, how you can add value, and solve problems.
     
    EZ Fundings Website: www.ezfundings.com
    EZ Fundings Instagram: @ezfundings
    EZ Fundings Facebook: @EZFundingsHomeLoans
    Tano Kapedani's Instagram: @tanoezfundings
     
    Learn more about the Direct to Consumer LO Accelerator here.
     
    Loans On Demand Website: www.loansondemand.io
    Loans On Demand YouTube: @LoansOnDemand
    Loans On Demand Instagram: @loansondemand
     
    Luke Shankula's Facebook: @LukeShankula
    Luke Shankula's LinkedIn: @LukeShankula
    Luke Shankula's Instagram: @lukeshankula

    • 46 min
    115: Brian Vieaux - Rethink Everything You Know About Being A "Next Gen" Loan Officer

    115: Brian Vieaux - Rethink Everything You Know About Being A "Next Gen" Loan Officer

    Today, we're joined by Brian Vieaux, CMB. Brian is the President and COO at FinLocker from Novi, Michigan, with over 28 years of executive experience in mortgage banking. Brian hosts his own podcast, "FinTech Friday", and co-hosts a second podcast with Kyle Draper, called "Mortgages and More". Brian and Kyle also co-authored a book called "Rethink Everything You Know About Being A "Next Gen" Loan Officer".
     
    Brian is here to discuss:→ The power of data and how FinLocker helps Loans Officers nurture their pipeline and give value adds to Realtors.→ How he has been able to grow his LinkedIn profile to over 30,000 followers and harness the power of social media.→ And why he would make first-time homebuyers his avatar client if he was starting over in the industry today.
     
    FinLocker Website: www.finlocker.com
    FinLocker LinkedIn: @FinLocker
    FinLocker YouTube: @FinLocker
    Brian Vieaux's LinkedIn: @BrianVieaux
    Brian Vieaux's Facebook: @BrianVieaux
    Brian Vieaux's Instagram: @brianvieaux
    Buy Brian's Book "Rethink Everything" here.
    Listen to Brian's Podcast "FinTech Friday" here.
    Listen to Brian's Podcast "Mortgages and More" here.
     
    Learn more about the Direct to Consumer LO Accelerator here.
     
    Loans On Demand Website: www.loansondemand.io
    Loans On Demand YouTube: @LoansOnDemand
    Loans On Demand Instagram: @loansondemand
     
    Luke Shankula's Facebook: @LukeShankula
    Luke Shankula's LinkedIn: @LukeShankula
    Luke Shankula's Instagram: @lukeshankula

    • 42 min
    114: Tyler Hodgson - From Marines to Mortgages: Finding Success with the Fundamentals

    114: Tyler Hodgson - From Marines to Mortgages: Finding Success with the Fundamentals

    Today, we're joined by Tyler Hodgson. Tyler is the EVP of Growth at UMortgage from Dallas-Fort Worth, Texas. A Marine Corps veteran, Tyler founded his own brokerage (NXT Mortgage) after funding only 12 loans. 
     
    Tyler is here to discuss:→ The impact being in the Marines has had on his life and building his business.→ The significance of sales, marketing and relationship building in the mortgage industry.→ And how Loan Officers can get better use of social media and A.I.
     
    Tyler Hodgson's Instagram: @chiefloanofficer
    Tyler Hodgson's TikTok: @chiefloanofficer
    Tyler Hodgson's Facebook: @TylerHodgson
    Tyler Hodgson's LinkedIn: @TylerHodgson
     
    Learn more about the Direct to Consumer LO Accelerator here.
     
    Loans On Demand Website: www.loansondemand.io
    Loans On Demand YouTube: @LoansOnDemand
    Loans On Demand Instagram: @loansondemand
     
    Luke Shankula's Facebook: @LukeShankula
    Luke Shankula's LinkedIn: @LukeShankula
    Luke Shankula's Instagram: @lukeshankula

    • 41 min
    113: Kayla Kallander - How "The Mortgage Meteorologist" Puts the "Social" into Social Media, and How You Can Too

    113: Kayla Kallander - How "The Mortgage Meteorologist" Puts the "Social" into Social Media, and How You Can Too

    Today, we're joined by Kayla Kallander, "The Mortgage Meteorologist". Kayla is the AVP Mortgage Advisor at First International Bank & Trust from West Fargo, North Dakota, who's also a Podcaster and Speaker. Kayla is an avid social media connector who also mentors & trains teams and individuals by helping amplify their brand presence through innovative social media strategies. 
     
    Kayla is here to discuss:→ The keys for someone to be successful on social media.→ Why you need to be taking the lead on discovery calls and asking the right questions.→ And why now is the time to be looking at your systems and processes.
     
    Kayla Kallander's LinkedIn: @KaylaKallander
    Kayla Kallander's Instagram: @kaylakallandermortgage
    Kayla Kallander's TikTok: @kaylakallander
    Kayla Kallander's Facebook: @KaylaKallander
    Kayla Kallander's Links: @KaylaKallander
    Listen to Kayla's Podcast, "It's Real" here.
     
    Learn more about the Direct to Consumer LO Accelerator here.
     
    Loans On Demand Website: www.loansondemand.io
    Loans On Demand YouTube: @LoansOnDemand
    Loans On Demand Instagram: @loansondemand
     
    Luke Shankula's Facebook: @LukeShankula
    Luke Shankula's LinkedIn: @LukeShankula
    Luke Shankula's Instagram: @lukeshankula

    • 37 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Brefrm ,

The REAL talk behind closing, growth, and success in biz, and lifestyle

Great show that goes well beyond loans. So much gold!
Luke brings great guests, discussion and growth tools to the table of conversation.
Give it a listen!
Especially if you an LO!

Alundas H ,

Phenomenal Show

Luke is an amazing communicator and does an exceptional job at giving tools for LOs. They make loans easy to digest and would recommend for any LOs who are looking to close more loans!

bigd182 ,

Awesome!

Definitely worth listening!

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