118 - How to Create a Successful Brand / Influencer Partnership, With Brendan Gahan The Marketing Millennials

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview.
As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.
He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.
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LinkedIn: linkedin.com/in/brendangahan
Twitter: https://twitter.com/brendangahan

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Timestamps:
0:00 Intro
01:42 The Pitch That Broke The Internet
06:06 How to Treat a Brand Partnership
12:00 Activating Your Your Brand
16:03 Starting With a Blank Slate
17:07 The Marketing Hill I Would Die On
19:23 Landing Page Power
23:04 Building on Rented Land
27:13 Follow The Smart People
28:45 Remember Relationships