29 min
12: 3 Rules for Conscious Content Creation (Solo Chat) The Era of Creation
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- Business
When you create content, why are you doing it? Are you feeling the need to just "keep up" with the online world or are you creating from a place of true personal reflection? Is there intention behind your content?
Most marketers will not talk about the massive about of tune-out happening online. Do you feel it? Do you feel there are moments when you are simply LIKING without awareness to what you are liking? Do you sometimes feel forced to create to keep up with "best practices" that other accounts are telling you you must follow? We are trending away from conscious creation - and it has an effect on consumers - because consumers & creators are who co-create the meaning and value in content.
In this episode I dive into:
- The point where I started to question - when we do influencer marketing, what is the CONSUMER getting?
- Mass tune-out of influencer marketing
- Influencers "Faking it" and how that affects audiences
- Are brands REALLY asking influencers to create truly authentic content, or are they contributing to the "fake out", the culture and the tune out?
- The internet is changing our brains
- The "Message" is the medium - the content that WE put out as influencers is how consumers view "social media". Our content has larger impact to the social media ecosystem
- Consumers of social media need to be self-aware of their own thoughts while scrolling and how their own perception is co-creating meaning of content - "the "self" filter
- Creators need to be self-aware of where their drive to create is coming from and recognize the role that the self plays in content
- Creators need to think about the deeper implications of the messaging their content plays and what they do and don't want to actively contribute to
- Infusing content creation with intentionality
- Rules for maintaining the role of self in content creation & consumption
When you create content, why are you doing it? Are you feeling the need to just "keep up" with the online world or are you creating from a place of true personal reflection? Is there intention behind your content?
Most marketers will not talk about the massive about of tune-out happening online. Do you feel it? Do you feel there are moments when you are simply LIKING without awareness to what you are liking? Do you sometimes feel forced to create to keep up with "best practices" that other accounts are telling you you must follow? We are trending away from conscious creation - and it has an effect on consumers - because consumers & creators are who co-create the meaning and value in content.
In this episode I dive into:
- The point where I started to question - when we do influencer marketing, what is the CONSUMER getting?
- Mass tune-out of influencer marketing
- Influencers "Faking it" and how that affects audiences
- Are brands REALLY asking influencers to create truly authentic content, or are they contributing to the "fake out", the culture and the tune out?
- The internet is changing our brains
- The "Message" is the medium - the content that WE put out as influencers is how consumers view "social media". Our content has larger impact to the social media ecosystem
- Consumers of social media need to be self-aware of their own thoughts while scrolling and how their own perception is co-creating meaning of content - "the "self" filter
- Creators need to be self-aware of where their drive to create is coming from and recognize the role that the self plays in content
- Creators need to think about the deeper implications of the messaging their content plays and what they do and don't want to actively contribute to
- Infusing content creation with intentionality
- Rules for maintaining the role of self in content creation & consumption
29 min