43 min
128. Business Development: Innovative Ways To Grow Existing Relationships The Innovative Agency
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- Business
Most agencies are occupied with the day-to-day responsibilities of client services — producing deliverables, meeting deadlines, and just keeping the ship afloat. But too often, that preoccupation comes at the expense of making time for incubating truly innovative ideas.
In this episode, I speak with Kate Jeffers, Partner & President at Venables Bell and Partners, about how her agency built a culture around innovation and how your agency can too.
We discuss:
- Talking about innovation with clients
- Risk assessments on innovative ideas
- Building a culture that supports innovation
- How COVID sparked an appetite for innovation
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.
Most agencies are occupied with the day-to-day responsibilities of client services — producing deliverables, meeting deadlines, and just keeping the ship afloat. But too often, that preoccupation comes at the expense of making time for incubating truly innovative ideas.
In this episode, I speak with Kate Jeffers, Partner & President at Venables Bell and Partners, about how her agency built a culture around innovation and how your agency can too.
We discuss:
- Talking about innovation with clients
- Risk assessments on innovative ideas
- Building a culture that supports innovation
- How COVID sparked an appetite for innovation
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.
43 min