130 - How To Build And Scale A Podcast The Marketing Millennials

In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets.
Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience.
Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time.
Follow Ben:
LinkedIn: linkedin.com/in/benjshap
Twitter: https://twitter.com/benjshap
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Step-By-Step Guide to Scaling Your Podcast For Maximum Reach 
 
Optimize Your Podcast for SEO

Utilize Social Media
 
Optimize Your Content for Engagement
 
Utilize Paid Advertising
 
Focus on Quality Content
 
Repurpose Content
  
Track and Monitor Your Results

Leverage Your Network