39 min

131 (Sell): Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins‪)‬ 30 Minutes to President's Club | No-Nonsense Sales

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Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Download Liam’s Account Planning Sheet

FOUR ACTIONABLE TAKEAWAYS

Start discovery by asking why they were hired in the first place. It’ll help build rapport and understand the organizational vision.

If you suspect someone is going to be a blocker in the deal, bring it up with your champion before it even happens.

Don’t stay single-threaded in accounts. Just because you booked a meeting doesn't mean you shouldn’t keep prospecting.

If you’re introduced to power: share your hypothesis, then introduce a few things only they can answer to further expand on your discovery.


PATH TO PRESIDENT’S CLUB

Go-to-Market @ Kleiner Perkins

Director, GTM @ Unusual Ventures

Regional Director, East @ MongoDB

Director, Sales & Product GTM @ New Directions Behavioral Health


RESOURCES DISCUSSED

Join our weekly newsletter

Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Download Liam’s Account Planning Sheet

FOUR ACTIONABLE TAKEAWAYS

Start discovery by asking why they were hired in the first place. It’ll help build rapport and understand the organizational vision.

If you suspect someone is going to be a blocker in the deal, bring it up with your champion before it even happens.

Don’t stay single-threaded in accounts. Just because you booked a meeting doesn't mean you shouldn’t keep prospecting.

If you’re introduced to power: share your hypothesis, then introduce a few things only they can answer to further expand on your discovery.


PATH TO PRESIDENT’S CLUB

Go-to-Market @ Kleiner Perkins

Director, GTM @ Unusual Ventures

Regional Director, East @ MongoDB

Director, Sales & Product GTM @ New Directions Behavioral Health


RESOURCES DISCUSSED

Join our weekly newsletter

Things you can steal

39 min