38 min

134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters") Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

    • Entrepreneurship

Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy.
In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your “fence-sitters.”
Listen to this episode to hear more about: Why people very often buy for the bonuses you offer and how to create a compelling bonus The 3 types of bonuses you need to consider including in EVERY offer How to reward and incentivise your “Fast Action Takers” How to use bonuses in campaigns that have a set deadline where the offer goes away
The kinds of bonuses that can spike sales even for “always available” products or services Stuck figuring out what YOU can offer as a bonus? Check out the tips Suzi and Michelle share in this episode The clever hack people like Jeff Walker, Amy Porterfield, Stu McLaren and Ryan Levesque use when coming up with their bonuses to make them a slam dunk Why you don’t always have to create something NEW as a bonus (and a clever idea for re-purposing a very specific existing service into a bonus) Why you need to always attach a dollar amount to your bonuses (and how to do that - including the recommended total value of your bonuses) And much more. Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Podcast Ep 23 - How to Craft an Offer that Sells Ange Sinclair - Digestive Detective

Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy.
In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your “fence-sitters.”
Listen to this episode to hear more about: Why people very often buy for the bonuses you offer and how to create a compelling bonus The 3 types of bonuses you need to consider including in EVERY offer How to reward and incentivise your “Fast Action Takers” How to use bonuses in campaigns that have a set deadline where the offer goes away
The kinds of bonuses that can spike sales even for “always available” products or services Stuck figuring out what YOU can offer as a bonus? Check out the tips Suzi and Michelle share in this episode The clever hack people like Jeff Walker, Amy Porterfield, Stu McLaren and Ryan Levesque use when coming up with their bonuses to make them a slam dunk Why you don’t always have to create something NEW as a bonus (and a clever idea for re-purposing a very specific existing service into a bonus) Why you need to always attach a dollar amount to your bonuses (and how to do that - including the recommended total value of your bonuses) And much more. Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Podcast Ep 23 - How to Craft an Offer that Sells Ange Sinclair - Digestive Detective

38 min

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