100 episodes

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works Suzi Dafnis | Michelle Falzon

    • Entrepreneurship
    • 5.0, 8 Ratings

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

    138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld

    138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld

    PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Director of WordStorm PR, a boutique-sized PR agency she founded in 2000, about how you can tap into the curiosity of journalists so you get more exposure in the media!
    Listen to this episode to hear more about:
    What it means to have a “Media Mindset” Why journalists love business owners who take a proactive (vs passive) approach to the news The 3 pieces of research you MUST do on the media in your industry How to boost your credibility for months and even years AFTER your media appearances Why PR beats Social Media! The specific times it makes sense to do PR The BEST type of PR (not what you might expect!) Monica’s favourite “go-to” PR Strategy The #1 mistake PR “newbies” make and why you will NEVER get featured in the media if you make this error The “Top 5 Hook Angles” that will get a journalist’s attention The big tip you can take from Monica’s World Forest Day campaign How to make your business story “newsworthy” What to look for in a PR agent 5 ways to make the most of your media mentions And much more. SPECIAL OFFER for Content Sells Podcast Listeners!
    1-hour Media Strategy Session With Monica
    Just $245 ex GST (normally $395 - SAVE 38%!)
    Go Here To Book Your Session
    Also mentioned in this episode:
    HerBusiness Success Mastermind Monica Rosenfeld Wordstorm PR Jamie Swanson Content Sells Episode 133 How To Use Photography To Advance Your Personal Brand

    • 54 min
    137 - Pivoting From a Live Event to a Virtual Event

    137 - Pivoting From a Live Event to a Virtual Event

    Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place.
    One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to virtual events in recent weeks AND their more than three decades combined experience producing virtual events.
    Listen to this episode to hear more about:
    The “surprising reason” why you DO want to consider a Virtual Event as an alternative to cancelling or postponing your Live Event. What Michelle learned helping to pivot a large US-based event to Virtual in just 3 weeks! Do the same things work at a Virtual Event as at a Live Event? Suzi and Michelle weigh in with their point of view. Why you want to think about sending SWAG to your participants (and the “Do’s” and “Don’ts” of event goodies). The contents of the gift box Michelle and Suzi sent their Masterminders when they had to pivot their 2-day Live Event to a Virtual Program Top tips for encouraging the behaviours you want to see at your Live Event right from the first moments Zoom and other tech tips How long can people REALLY pay attention at a Virtual Event? The answer may surprise you! The one thing you need to do at regular intervals to keep people tuned in (and it’s got NOTHING to do with your Content!) Tips for making the most of the virtual environment (including some ideas you can ONLY do virtually that your participants will LOVE) How to make sure your event runs smoothly and on time! And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Zoom Victoria Labalme Elizabeth Bond - Whirlybird Words

    • 1 hr 5 min
    136 - How To Beat “Content Stress” By Changing This ONE Habit

    136 - How To Beat “Content Stress” By Changing This ONE Habit

    We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.”
    In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the “ESTIMATION Habit.”
    Listen to this episode to hear more about:
    Why we often underestimate what’s involved in a project and over estimate what we can get done - and why that’s a “perfect storm” for content stress The “content stress” moment Suzi avoided by accident (and why “Cancel-elation” is a thing!) Three things you can do RIGHT NOW to have a healthier “Estimation Habit” and bring your content stress levels down The 5 important things you need to ask yourself at the START of a project What a “campaign mindset” is and why you want to develop one The simple one-page planning process that can save you MANY of your content stress headaches and give you a more realistic sense of the scope of your projects. And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind 7 Habits of Highly Effective People - Stephen Covey Content Sells Podcast EP78 - 3-Steps To Finally Getting ANY Big Content Project DONE! Jacqui Brauman - TBA Law

    • 37 min
    135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels

    135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels

    A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a thought leader.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon share a special “from the vault” training delivered inside the HerBusiness Network from PR Expert Candice Meisels.
    This training gives you a first-pass overview of what PR is and how to use it to be seen as an expert and get picked up by the media.
    Listen to this episode to hear more about:
    The stories of two HerBusiness Members and Masterminders who are having awesome PR wins right now One of the most common misunderstandings about what PR is and is not Why PR can be so powerful for SMALL business owners (and why it’s not just for big corporations with large budgets) How PR fits into your business and your marketing strategy Where the “PR Power” in your business is likely “hiding” and how to find it How to position yourself as an expert to the media Why you need to shrug off Imposter Syndrome to be seen and heard using PR And much more. Also mentioned in this episode: HerBusiness Success Mastermind Candice Meisels PR Amanda Farmer - Your Strata Property Peta Gillian - Strong Healthy Women Content Sells Podcast EP133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson Dr Robyn Miller - The Mental Load Project

    • 36 min
    134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")

    134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")

    Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your “fence-sitters.”
    Listen to this episode to hear more about: Why people very often buy for the bonuses you offer and how to create a compelling bonus The 3 types of bonuses you need to consider including in EVERY offer How to reward and incentivise your “Fast Action Takers” How to use bonuses in campaigns that have a set deadline where the offer goes away
    The kinds of bonuses that can spike sales even for “always available” products or services Stuck figuring out what YOU can offer as a bonus? Check out the tips Suzi and Michelle share in this episode The clever hack people like Jeff Walker, Amy Porterfield, Stu McLaren and Ryan Levesque use when coming up with their bonuses to make them a slam dunk Why you don’t always have to create something NEW as a bonus (and a clever idea for re-purposing a very specific existing service into a bonus) Why you need to always attach a dollar amount to your bonuses (and how to do that - including the recommended total value of your bonuses) And much more. Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Podcast Ep 23 - How to Craft an Offer that Sells Ange Sinclair - Digestive Detective

    • 38 min
    133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson

    133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson

    The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie Swanson, about why your branding photographs are MORE than just a headshot.
    Listen to this episode to hear more about: Why you might want to consider “batching” your photographs and doing a new photo shoot EVERY quarter How understanding your ideal client will guide you in the choices you make around how your photos look and feel The importance of STRATEGY and INTENTION when planning out your photo shoot How to get photos that “stop the scroll” on social media and get your ideal clients paying attention to you The important mindset shift from photos as static images to powerful beginnings to a STORY you are telling your customers Why you need to find the “uncommon commonalities” with your customers and VISUALISE those in your personal branding photos What you can learn from “the Cauliflower” example that will change how you see personal branding photography forever The single most important question you need to ask yourself BEFORE you choose your photographer and plan out your shoot How to use photos to build more trust with your audience The types of shots you need to get when you book your personal brand photo shoot The types of images that get the MOST ENGAGEMENT What Jamie learned about personal branding while grass skiing! And much more. Also mentioned in this episode: HerBusiness Success Mastermind Jamie Swanson’s Personal Brand Journey Podcast Jamie Swanson’s Photographer Training Website Tracy Harris - Mums With Hustle Content Sells Podcast Ep 102 - Instagram! Grow Your Audience (and Your Buyers) With Tracy Harris Erica Stacey - Scout Digital Training

    • 43 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Katie Joy B. ,

Content That Converts

It's no secret that quality content is crucial in our current marketing climate, but what is a secret is that creating said content doesn't have to be difficult or tedious. Suzi and Michelle serve up easy-to-follow, actionable advice that is sure to convert when used as instructed. They're also kind, funny and have lovely accents, which is always nice :) Keep up the great work ladies!

Rovemi ,

B2B Writer Medical Devices

Enjoy your wit and wisdom.You so easily address the fundamentals. It makes me want to stop my car as Im traveling through Virginia back roads and write things down. You make me laugh when you laugh and then have e nodding my head at the important things you say. Thanks for all the effort you put in to this.

NYC Traveller ,

Worth a lot of $$$

I used to struggle with WHEN to ask for testimonials, HOW to ask, and WHAT to ask and then WHY the one they gave me was so ramble and ineffective. Now, however, I have a formula. Not just one formula but many. I just listened to the HOW TO GET AWESOME CLIENT STORIES AND TESTIMONIALS podcast and it is packed with amazing content. Michelle and Suzi could sell this episode alone for a lot of $$$ - it’s filled with incredibly valuable material. It’s smart, it’s cutting edge, it’s got great examples and a variety of approaches so there’s truly something in here for everyone.

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