192 episodes

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content.
Shownotes at: www.contentsellspodcast.com
Instagram: @herbusiness
Facebook: www.herbusinessgroup.com

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

    • Business
    • 5.0 • 11 Ratings

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content.
Shownotes at: www.contentsellspodcast.com
Instagram: @herbusiness
Facebook: www.herbusinessgroup.com

    188 - How To Brief a Graphic Designer

    188 - How To Brief a Graphic Designer

    So much of what we do as marketers has a design element.
    Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN.
    In this episode, your hosts Suzi Dafnis and Michelle Falzon thought of building on that and share the advice they’re regularly giving to their Members, Masterminders, and clients about how to effectively brief their designers.
    Listen to this episode to hear more about:
    Why you might be frustrated with your designers (and why it’s not their fault!). The Design Brief tip that can help you find (and keep) the best designers. When to “give up” on a designer and when to persevere. 10 essential points to include in your written design brief (and yes, you wanna do a written design brief!). Why skipping the written design brief step is a sure-fire path to your job taking longer, missing the mark and costing more! How to get a designer to prioritise your work. And much more! Also mentioned in this episode:
    HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii EP 138 - How to Tap Into a Journalist’s Curiosity - With Monica Rosenfeld EP 185 - 6 Content Marketing Tools We’re Loving Right Now Episode 187 - 5 Content Marketing Tasks To Outsource Today!

    • 39 min
    187 - 5 Content Marketing Tasks to Outsource Today!

    187 - 5 Content Marketing Tasks to Outsource Today!

    Does everything in your business feel like it’s falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it’s hard to grow because you become the bottleneck in your business.
    And then you can’t take any breaks because you have to keep everything going all the time.
    So then you get exhausted or resentful or both!
    In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Content Marketing tasks for you to consider outsourcing asap so you can get more support with your marketing.
    Listen to this episode to hear more about:
    The REAL cost of not paying someone else to do those “in the weeds” tasks. The “mowing your lawn” approach to deciding what to outsource. The job roles inside your dream marketing team. The very FIRST role to consider hiring some external support for (and it doesn’t have to be full time - even a few hours a week will make a massive difference!). The 5 marketing tasks you want to look at outsourcing ASAP. And much more! Also mentioned in this episode:
    HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii EP185 - 6 Content Marketing Tools We’re Loving Right Now Kristy Smith - Virtual Elves

    • 56 min
    186 - How to Get More Sales From Your Existing Social Media Followers

    186 - How to Get More Sales From Your Existing Social Media Followers

    We know getting more sales from EXISTING social media followers can be a challenge for many business owners.
    Perhaps you’ve experienced this – you’ve built up a healthy following on Instagram or you’ve got hundreds or perhaps even thousands or more people in your Facebook Group, or you’ve expanded the number of connections you have on LinkedIn… but how do you turn those followers into buyers?
    In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 6 quick and easy ideas for you to get more sales from your existing social media followers that you can implement right away (woot!).
    Listen to this episode to hear more about:
    Suzi’s best advice on how often you should be sharing posts with a call to action and optin. The big thing missing from most social posts that share customer successes (making this ONE tweak can get you a ton more customers). How you can use Facebook Guides and Instagram Highlights to move people from social to your funnel (and why that matters!). The power of Custom Audiences and how you can start building your Email List (and Custom Audience) from your Facebook Group! How to take a social media interaction and turn it into a personal outreach (and then how to take that outreach and turn it into sales!). The precious few days after someone joins your Facebook Group or other online community, and what you need to be communicating (the answer may surprise you - because we’re not all about “nurturing” - there’s something ELSE we encourage you to do INSTEAD!). And much more! Also mentioned in this episode:
    HerBusiness Marketing Success Mastermind Marketing Mastermind Experience How To Craft Offers That Sell FREE Training - 7 June The REACH Retreat in Hawaii EP11 - The Step 2 Secret EP23 - How to Craft and Offer That Sells

    • 34 min
    185 - 6 Content Marketing Tools We're Loving in 2022

    185 - 6 Content Marketing Tools We're Loving in 2022

    In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've used and love that we wanted to share with you!
    PLUS BONUS Download
    Click Here for the Free “Content Marketing Tools Cheat Sheet”
    Listen to this episode to hear more about:
    Our top 6 favourite marketing software tools we’re using right now. Why you might keep signing up for tools you don’t use. Our number one recommendation when it comes to the tech for your marketing funnel (Hint: hire someone to do it for you!). The amazing tool Suzi’s been using that’s been a game changer for SIMPLE video editing and more. The handy tool we use to plan out and curate content for this very podcast! The drawing tool that even non-artists can use to spice up their ads, presentations and trainings. And much more! Also mentioned in this episode:
    HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii Greg from MonkeyPod Marketing Belinda Weaver of Copywrite Matters All the tools discussed in today’s show (and many more) are summarized for you here in this Free “Content Marketing Tools Cheat Sheet”

    • 50 min
    184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers)

    184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers)

    Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without losing customers).
    PLUS BONUS Download
    Click Here for the Free “2 Column Value Brainstorm Template”
    Listen to this episode to hear more about:
    Why YOU need to be sold on your offer before you can ask anyone else to buy it! The simple (but powerful) “2 column” exercise that can radically increase your confidence around higher pricing (and make your market want your product EVEN more!). The concept of “Future Gain” and why that needs to be factored into your pricing justification. How to figure out the right pricing level for you and your product. Why understanding your “Volume Strategy” is essential when considering your pricing. 5 Strategies for “painlessly” increasing your pricing. And much more! Also mentioned in this episode:
    HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii EP82 - 3 Profitable Pricing Strategies For Small Business Owners EP23 - How to Craft and Offer That Sells

    • 1 hr 7 min
    183 - Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”)

    183 - Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”)

    Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over?
    In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact questions, along with sharing how the idea of a “broken record” that just keeps playing the same part over and over could be the key to your next business breakthrough.
    Listen to this episode to hear more about:
    How a fashion stylist changed her business, claimed back her sanity and made a massive breakthrough when she discovered “Project Broken Record.” Why you may need to reframe your view on repetition - instead of boring you, it could be liberating you from overwhelm! How to know when to stick with an idea vs abandoning it and moving on. Why we stop doing things, even when they’re working really well (and how to save ourselves from making this mistake!). And much more! Also mentioned in this episode:
    HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Episode 173 - The Cost of New vs Rinse and Repeat

    • 32 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

ASobering ,

Entertaining, insightful, and actionable! 🔥

This podcast is so insightful and I’ve enjoyed every episode I’ve listened to so far! Suzi and Michelle are very skilled interviewers - they do such a great job of sharing their wisdom and I love how they lead meaningful conversations with marketing leaders who bring so much experience and actionable insight to the table (case and point, episode 170 with Ruth Buczynski - SO MANY amazing tidbits!) Highly recommend checking this show out - you won’t be disappointed!

Katie Joy B. ,

Content That Converts

It's no secret that quality content is crucial in our current marketing climate, but what is a secret is that creating said content doesn't have to be difficult or tedious. Suzi and Michelle serve up easy-to-follow, actionable advice that is sure to convert when used as instructed. They're also kind, funny and have lovely accents, which is always nice :) Keep up the great work ladies!

Rovemi ,

B2B Writer Medical Devices

Enjoy your wit and wisdom.You so easily address the fundamentals. It makes me want to stop my car as Im traveling through Virginia back roads and write things down. You make me laugh when you laugh and then have e nodding my head at the important things you say. Thanks for all the effort you put in to this.

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