HerBusiness

HerBusiness (Host: Suzi Dafnis)
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules. This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS — ON YOUR TERMS. Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way. Welcome to the HerBusiness Podcast! I'm Suzi Dafnis, CEO at HerBusiness — the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSINESSES in ways that feel ALIGNED with what they truly want. Each week, I'll share how to stop "winging it" and ditch the traditional rulebook, so you can finally design your ideal business — one that delivers consistent income and the lifestyle you love. Every. Single. Day. You'll also hear inspiring conversations with world-class entrepreneurs, speakers, and authors — including Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, and many more. If you want sustainable strategies to grow without burnout… If you want clarity around money, mindset, marketing, and offers that truly convert… If you want a waitlist of buyers without sleazy sales tactics or endless hustle… Then, you're in the right place. Together, we'll explore both the inner game and the outer strategies of business growth, giving you the tools to create lasting success — according to what matters most to YOU. It's time to do business differently. Your Business. Your Rules. Grow a Business that Works for YOU!

  1. 2d ago

    367: How Being More Visible Makes It Easier for Customers to Choose You

    Many business owners assume they have a sales problem when what they really have is a visibility problem. In this episode, Suzi Dafnis explores a challenge she sees time and again among talented women business owners: doing exceptional work but not getting the growth, referrals or opportunities they deserve because not enough of the right people know they exist. Importantly, this conversation isn't about becoming an influencer or spending more hours creating content. It's about making it easier for people to understand who you are, what you do and how you can help. One of the key insights from this episode is that visibility is not measured by what you publish. It's measured by what people remember. Do people think of you when they need help? Would they recommend you to someone else? Do they understand what you do? Visibility is not measured by what you publish. It's measured by what people remember. These questions matter because familiarity builds trust, and trust makes choosing easier. Suzi also explains why many business owners underestimate how visibility works. Prospective clients are often paying attention long before they're ready to buy. They may be reading your emails, listening to your podcast or following your updates quietly in the background. Over time, repeated exposure creates confidence and trust. You'll also hear about the hidden costs of staying invisible, including missed referrals, fewer partnerships, reduced speaking opportunities and the self-doubt that can arise when a lack of awareness is mistaken for a lack of demand. In this episode, Suzi shares practical ways to increase your visibility, including: Repeating your key messages more often than feels comfortable Clearly communicating your expertise and the transformation you provide Participating in communities and conversations where your ideal clients already spend time Seeking partnerships, collaborations, podcast interviews and speaking opportunities Focusing on connection rather than simply creating more content Perhaps most importantly, Suzi offers a refreshing perspective on visibility. It isn't about self-promotion. It's about service. It's about ensuring that the people who need your expertise can actually find it. Listen to this episode to discover: Why visibility and marketing are not the same thing How familiarity creates trust and drives buying decisions The real cost of staying hidden Simple ways to become more visible without becoming louder A practical question to help guide your next growth opportunity Listen now and discover one simple step you can take this week to become easier to find, easier to understand and easier to choose. Mentioned in this episode: HerBusiness Network Follow us on Instagram Reviewer - Liz Van Vliet, The Linchpin Assistant

    18 min

  2. Jun 17

    366: Dare to Be Wealthy — The Leadership Shift from Revenue Growth to Real Wealth – with Melissa Browne

    Your business is doing well. Revenue is growing. Clients are coming. You've built something real. But here's the question almost nobody is asking you: Are you actually building wealth? Not business revenue. Not cash flow. Personal, lasting, choice-creating wealth — the kind that means you get to decide how you spend your time, with whom, and on what terms. If the honest answer is "not really" — or "I'm hoping the business sale will sort that out" — you're not alone. But you are taking a risk that most high-achieving women don't recognise until it's too late. Mel Browne is an award-winning financial educator, ex-accountant, ex-financial advisor, and the author of five books, including the global bestseller Unf*ck Your Finances and her latest, Dare to Be Wealthy. She's also the founder of Her Wealth, Her Way — a conference that drew 700 women in its first year and is scaling to over 1,000. What You'll Discover in this Episode: Why growing revenue without growing personal wealth is one of the biggest risks women business owners take — and the structural shifts that close the gap The bare minimum financial foundations every business owner needs: paying yourself a real wage, automating super, and investing outside the business Why your business sale should be the "cherry on top, not the cake" — and how to stop banking your future on an exit that may not deliver The four numbers every business owner should know cold: leads, conversion rates, average sale, and retention — and why they matter more than follower counts How to develop what Mel calls a 'database gut' — enough financial literacy to trust your own instincts, even when professionals are advising you Mel's 'purpose and profit' framework — why building wealth isn't selfish, and how the more you earn, the more freedom and impact you create Mentioned in This Episode: Melissa Browne's Website: https://www.melissabrowne.com.au/ Melissa Browne's LinkedIn: https://www.linkedin.com/in/melissa-browne-5262b020/ Melissa Browne's Instagram: melbrowne.money Melissa Browne's Book: Dare to Be Wealthy is your unapologetic guide for women to build wealth on your terms. No jargon. No shame. No cookie-cutter plans. Just smart strategies, real stories, and a powerful mindset shift that will take you from 'I don't know' to 'I've got this'.

    37 min

  3. Jun 10

    365: What Number Do You Need to Hit to Finally Feel Free?

    This is one of the most common questions women in business carry… but rarely talk about. We think: "Once I hit this point, I can finally slow down." But the goalpost will always move, there will always be a new milestone to hit, and the time for freedom keeps getting pushed. In this #AskSuzi episode, Suzi Dafnis reveals what real business success looks like — and if your financial freedom and emotional freedom are the same thing. We're discussing the habits, identities, and beliefs that women use to build their businesses, and why we don't like letting them go. Let's talk about what becomes possible when we realise freedom is not a destination we work for at all. You'll also discover in this episode:  Why the pace of our lives is often driven less by circumstance and more by identity How social reward and guilt keep high-achieving women stuck in patterns they no longer need Why women can become financially successful and still feel unable to stop pushing The difference between responding and being responsible (and why collapsing the two costs you your freedom) Three questions to sit with this week that will start to shift how you think about freedom Mentioned in This Episode: Apply to Join the HerBusiness Network Follow us on Instagram

    20 min

  4. Jun 3

    364: What's Your Freedom Number? Building a Business Around Your Life with Sam White

    What's your freedom number? It's a simple question — but one that has the power to completely change how you build your business. In this episode, Suzi Dafnis speaks with entrepreneur and Stella Insurance founder Sam White about creating a business that supports not only financial success, but also the life you actually want to live. After building multiple businesses in the highly traditional world of insurance, Sam made a bold decision with Stella: to create a company intentionally designed around women. Rather than trying to appeal to everyone, Stella focused deeply on the needs, experiences, and realities of its ideal customer — and built from there. But this conversation goes far beyond branding and positioning. One of the most powerful moments in the episode is Sam's explanation of the "freedom number" — the amount of money you would need in order to step away, create choice, or achieve long-term security. Instead of endlessly chasing growth for growth's sake, Sam encourages business owners to reverse-engineer their goals from the outcome they actually want. What profit would your business need to generate? Which products are most commercially viable? What kind of business model supports that vision sustainably? It's a refreshingly strategic and grounded approach to scaling. Suzi and Sam also explore the emotional realities of leadership and entrepreneurship. Sam candidly describes business ownership as "staring into the abyss whilst eating broken glass," while also explaining that alignment and purpose are what make difficult seasons worthwhile. You'll also hear practical insights on: How to build a business that doesn't rely entirely on the founder Why 90-day sprints help teams stay focused and accountable The importance of designing around your strengths How to stop building a business that drains you Why clarity about who your business is for matters so much Perhaps the most empowering reminder in this conversation is this: Your business is allowed to reflect your values. Whether that means a four-day workweek, a different leadership style, or redefining what success looks like, business ownership gives you the opportunity to build intentionally — not by default. If you're at an inflection point in business and wondering what the next chapter should look like, this episode will leave you thinking differently about growth, freedom, and success. Mentioned in This Episode: Get a Quick Quote from Stella Insurance Enquire about business mentoring Apply to Join the HerBusiness Network

    33 min

  5. May 27

    363: You Built the Business for Freedom — So Why Aren't You Living It?

    What if the freedom you've worked so hard for is already available to you… but you've stopped allowing yourself to experience it? In this episode, Suzi Dafnis reflects on a recent trip to Mexico and the unexpected mindset shift it sparked around freedom, leadership, and the invisible rules many women business owners continue to live by. Like so many entrepreneurs, Suzi built her business with freedom in mind. But somewhere along the way, the habits that created success — being responsive, always available, deeply involved in every detail — quietly became expectations. Not just from others, but from herself. And that's where so many women get stuck. This episode explores the powerful difference between having freedom on paper and actually living it in everyday life. Suzi shares why stepping away from your business can feel uncomfortable, even when your team and systems are fully capable, and why many women still feel the need to prove their usefulness long after they've earned the right to step back. You'll Hear: Why responsiveness and responsibility are not the same thing How overwork can quietly become part of your identity What happens when you stop reacting and start trusting Small but meaningful ways to reclaim freedom now — even in a busy season The inherited beliefs many women hold about success, sacrifice and "being serious" in business One of the most powerful takeaways from this conversation is that freedom is not something you earn later. It's something you practise choosing now — in small moments, everyday decisions, and the boundaries you create around your time and energy. Whether you're leading a large team or still building your business solo, this episode is an invitation to question the old rules and intentionally design a business that supports your life — not one your life must constantly fit around. As Suzi says in this episode: "Stop building a business that only works if you're constantly working." If this conversation resonates, share it with another woman business owner who may need the reminder, too. Listen now and continue the conversation with us over on Instagram @HerBusiness. Mentioned in This Episode: Apply to Join the HerBusiness Network Follow us on Instagram The Boardroom

    18 min

  6. May 20

    362: AI Visibility: Why Your Business Isn't Showing Up in AI Search (And What to Fix) with Loren Bartley

    There's a quiet but powerful shift happening in how people find experts. And all the SEO work in the world won't help if you aren't being discovered in AI searches. In this episode, Suzi Dafnis is joined by AI strategist Loren Bartley to discuss what this means for your visibility, your authority, and ultimately, your business growth. For years, visibility has been about ranking on Google. But today, people are increasingly turning to AI tools to get answers. And instead of a list of options, they're often given just one recommendation. Which leads to a confronting question: Are you showing up—or not at all? As Loren explains, this isn't about how good your business is. It's about whether AI can clearly understand and confidently recommend you above anyone else. To help make sense of this shift, Loren introduces her 3Cs framework: Clarity – Is it obvious who you help, what you do, and who it's for? Consistency – Does your message match across every platform? Corroboration – Are others (reviews, media, podcasts) confirming your expertise? What's surprising is how many established business owners are missing the mark because their online signals are fragmented or outdated. There's also a deeper insight here: being a generalist doesn't just dilute your message anymore — it can make you invisible to AI altogether. The good news? This is fixable. Loren shares practical ways to audit your current visibility, update your positioning, and build stronger signals that AI tools can recognise and trust. She also introduces her Vera audit tool, designed to give you a clear, personalised action plan. If you've been relying on SEO, social media, and content marketing, this episode will help you layer in what's next — without starting from scratch. Listen to the full episode to understand how to position your business so that when AI is asked for a recommendation… it chooses you. Mentioned in This Episode: Apply to Join the HerBusiness Network

    43 min

  7. May 13

    361: What Tech Does Your Small Business Actually Need? (And What's Just a Distraction?)

    Technology is evolving faster than ever — especially AI — and for many business owners, it's creating more overwhelm than opportunity. In this #AskSuzi episode, Suzi Dafnis explores one of the biggest challenges women business owners are facing right now: knowing which technology actually matters for business growth… and which tools are simply distractions. Drawing on a very expensive lesson from her own business journey, Suzi shares why "more sophisticated" doesn't always mean "better". After investing around $30,000 in a highly customised website years ago, she discovered that powerful systems can quickly become operational headaches when they create complexity instead of leverage. This episode is a practical and refreshing reminder that the goal of technology is not to have the biggest or most advanced tech stack — it's to create leverage. Inside this episode, Suzi breaks down the three core areas every business owner should focus on when evaluating their technology: Visibility into your business through financial systems and CRM tools Communication, project management and sales systems that reduce chaos Marketing automation and integrations that save time and create consistency You'll also hear why shiny object syndrome is so common in the age of AI, and the three questions Suzi now asks before adopting any new platform or tool. This conversation is especially valuable if you've ever: Felt frozen by too many tech choices Started implementing systems, but abandoned them halfway through Wondered whether your current tools are helping or hindering growth Felt like technology was becoming another full-time job One of the most powerful takeaways from this episode is the reminder that you do not need to become a technical expert to build a successful business. You simply need systems that support your goals, reduce friction and give you back capacity. If you're ready to simplify your systems and focus on what truly creates leverage, this episode is essential listening. Mentioned in This Episode: Episode 360 - How You Get Your Business Recommended by AI with Jenna Hannon Follow us on Instagram

    18 min

  8. May 6

    360: How You Get Your Business Recommended by AI with Jenna Hannon

    AI is changing how your customers find you—and faster than most businesses realise. In this episode, we explore the shift from traditional SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation), and what it really means for your visibility in tools like ChatGPT, Gemini, and Perplexity. Our guest, Jenna Hannon of Hatter, brings deep experience scaling companies like Uber Eats and now co-founding Hatter.ai, a platform that helps businesses improve their AI visibility. What she reveals may surprise you: even businesses doing "all the right things" with SEO may be completely invisible in AI-driven search. Why? Because AI doesn't just rank—it summarises. And that changes everything. Instead of rewarding broad, keyword-heavy content, AI tools prioritise clarity, specificity, and relevance. If your messaging is vague or trying to appeal to everyone, AI struggles to understand who you serve—and simply leaves you out of the conversation. One of the biggest takeaways? We're going back to fundamentals Clear positioning. Defined ideal clients. Consistent messaging. Your website is no longer just a digital brochure—it's a training ground for AI. Every page, blog, and piece of content contributes to how these systems interpret and recommend your business. Jenna also shares why blogging is making a comeback (yes, really), and how small businesses now have a genuine opportunity to compete with bigger brands—often outranking them—by being more focused and intentional. We also explore: The overlap (and differences) between SEO and AEO Why generic AI-generated content won't get you results How to maintain your voice while using AI tools The importance of consistency over quick fixes If you've been feeling overwhelmed by AI, this conversation brings clarity—and a practical place to start. 🎁 Jenna also shares a free AI visibility audit tool to help you see where you currently stand. Mentioned in This Episode: Apply to Join the HerBusiness Network Take Jenna's AI Visibility Test

    31 min
See All (416)

5
out of 5
11 Ratings

About

Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules. This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS — ON YOUR TERMS. Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way. Welcome to the HerBusiness Podcast! I'm Suzi Dafnis, CEO at HerBusiness — the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSINESSES in ways that feel ALIGNED with what they truly want. Each week, I'll share how to stop "winging it" and ditch the traditional rulebook, so you can finally design your ideal business — one that delivers consistent income and the lifestyle you love. Every. Single. Day. You'll also hear inspiring conversations with world-class entrepreneurs, speakers, and authors — including Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, and many more. If you want sustainable strategies to grow without burnout… If you want clarity around money, mindset, marketing, and offers that truly convert… If you want a waitlist of buyers without sleazy sales tactics or endless hustle… Then, you're in the right place. Together, we'll explore both the inner game and the outer strategies of business growth, giving you the tools to create lasting success — according to what matters most to YOU. It's time to do business differently. Your Business. Your Rules. Grow a Business that Works for YOU!

Information

  • Creator
    HerBusiness (Host: Suzi Dafnis)
  • Years Active
    2010 - 2026
  • Episodes
    416
  • Rating
    Clean
  • Copyright
    © Copyright HerBusiness®
  • Show Website
    HerBusiness

You Might Also Like