#14 Marie-Helene Cusson, Lowe’s Canada: Owning Business and Customer Intelligence to Drive Conversions Conversation 🇺🇸

In this episode of Conversation CX, Marie-Helene Cusson, Brand Marketing Director at Lowe's Canada, explains how to turn customer and business data into actionable insights that increase sales and customer satisfaction. 



Listen to the interview to:

Identify the mistakes to avoid when it comes to business and customer intelligence
Learn how data can help you deliver the right marketing messages
Leverage all of this data to improve online and in-store customer experience


About Lowe’s Canada:

Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary RONA inc., operates or services over 450 corporate and independent affiliate dealer stores under different banners, which include Lowe’s, RONA, Reno-Depot, and Dick’s Lumber. 

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