12 min
147. Leanne Gibson, VP & MD at Walmart Connect Canada: Adaptive Retail The FMCG Guys
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- Management
Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto.
Watch on YouTube: https://youtu.be/ywXadPFadlg
In this conversation, you'll hear about:
Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian digital advertising Market compares to the US AI and Tech investments: being an adaptive retailer Developing a strategic relationship with FMCGs based on outcomes
Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto.
Watch on YouTube: https://youtu.be/ywXadPFadlg
In this conversation, you'll hear about:
Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian digital advertising Market compares to the US AI and Tech investments: being an adaptive retailer Developing a strategic relationship with FMCGs based on outcomes
12 min