The FMCG Guys Dwyer Partners

Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale.
Tune into this conversation to learn about:
How Image Recognition Technology can obtain store data with 95% accuracy Different KPIs that the technology supplies to FMCG companies Types of data that come from analyzing shelfs at scale How to implement the solution within a company What sets Ailet apart from other solutions in the market More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience.
Enjoy this conversation, in which you'll hear about:
Taking control of your personal and professional life regardless of your academic choice Acting as an entrepreneur in a big corporate Why eCommerce should a key building block for anyone that wants to lead a Consumer Goods organization How she leads and inspires teams and acts as a catalyst for change being genuine  More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada.
Watch on YouTube: https://youtu.be/KmInwjw_8EM 
Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/ 
In this conversation you'll hear about:
ABS Media Collective's Leadership and Retail Media journey A cookieless world: activating safe 1st party data and how to measure Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest Uses of Artificial Intelligence  Developing of in-store capabilities and how Europe is ahead of the US How measurement will be a competitive advantage and data as backbone for Retail Media growth More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World.
Jump on the show & you'll learn about:
A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their business How should brands think about growth from a total category management perspective More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company.
Watch on YouTube: https://youtu.be/DmlnMkKwtYI 
He joined Daniel live at the Retail Media Summit in Toronto to speak about:
Keurig Dr. Pepper’s portfolio of brands and category His own journey from managing the physical to the Digital shelf Media’s power across the funnel and tying online with in-store Advice to other FMCG brands More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels.
Tune in to learn about:
The objectives he sets when approaching a Digital Business His 3 key business pillars: dot com, developing marketplaces and in-store digitalization Career background at the likes of lastminute.com and Mango Building Omni capabilities like using stores as operational hubs The importance of consistency His contact with new technologies More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian