74 episodes
The CPG Guys Peter V.S. Bond & Sri Rajagopalan
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- Marketing
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4.9 • 47 Ratings
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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”
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Unified Commerce with 5 New Digital's Michael Zakkour
The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global"...
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Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza
The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have...
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eCommerce Market Research with eMarketer's Andrew Lipsman
The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.Please...
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Marketplace Advertising with Pacvue's Melissa Burdick
The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.Questions Melissa answers:From Amazon to Mars to founding Pacvue. Decompose this for...
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The Digital Flywheel with Flywheel Digital's Alex McCord
The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P.In Alex's conversation with Peter, he answers the following questions:Your career was...
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20K Downloads Retrospective & Why We Built This
To celebrate 20,000 downloads of The CPG Guys podcast, Sri & PVSB decide to share with our audience the "inside baseball" of our podcast.We answer the following questions:Why did we found the podcast?What was the original format of the podcast?Why...
Customer Reviews
Great content and hosts!
One of the more informative, light hearted and engaging podcast out there! Highly recommend
Best podcast for anyone in e-commerce TPG
Must listen to podcast for anyone in the consumer products good industry. Is there an easy way to get transcripts of the podcast?
Must-listen for ecommerce and retail professionals
Sri and Peter are individually two bastions of retail know-how, but together they have created a force to be reckoned with!
Both have lived through a huge changing-of-the-guard with retail, and provide a balanced view of online and offline retail concepts. Sri and Peter have each worked for very large multinational brands, solution providers, and now startups. So the spectrum of topics is very broad. As a digital native, I am learning a lot about traditional retail from these two.
One of my favorite topics that the CPG Guys has covered is an honest assessment of profitability in ecom: a perpetually thorny topic! I am also really impressed with the quality of guests they manage to get on the show. In full disclosure I was myself a guest on the show - so present company excluded! But they have interviewed heavy hitters from Walmart, Instacart, Sam’s club, J
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