73 episodes

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”

The CPG Guy‪s‬ Peter V.S. Bond & Sri Rajagopalan

    • Marketing
    • 4.9 • 47 Ratings

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”

    Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

    Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

    The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have...

    • 28 min
    eCommerce Market Research with eMarketer's Andrew Lipsman

    eCommerce Market Research with eMarketer's Andrew Lipsman

    The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.Please...

    • 39 min
    Marketplace Advertising with Pacvue's Melissa Burdick

    Marketplace Advertising with Pacvue's Melissa Burdick

    The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.Questions Melissa answers:From Amazon to Mars to founding Pacvue. Decompose this for...

    • 36 min
    The Digital Flywheel with Flywheel Digital's Alex McCord

    The Digital Flywheel with Flywheel Digital's Alex McCord

    The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P.In Alex's conversation with Peter, he answers the following questions:Your career was...

    • 40 min
    20K Downloads Retrospective & Why We Built This

    20K Downloads Retrospective & Why We Built This

    To celebrate 20,000 downloads of The CPG Guys podcast, Sri  & PVSB decide to share with our audience the "inside baseball" of our podcast.We answer the following questions:Why did we found the podcast?What was the original format of the podcast?Why...

    • 52 min
    Outcome-Based Health with Upgraid's Justin Kamine

    Outcome-Based Health with Upgraid's Justin Kamine

    The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand.Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that...

    • 40 min

Customer Reviews

4.9 out of 5
47 Ratings

47 Ratings

Justin Kamine ,

Great content and hosts!

One of the more informative, light hearted and engaging podcast out there! Highly recommend

aboyles50 ,

Best podcast for anyone in e-commerce TPG

Must listen to podcast for anyone in the consumer products good industry. Is there an easy way to get transcripts of the podcast?

Kiriath13 ,

Must-listen for ecommerce and retail professionals

Sri and Peter are individually two bastions of retail know-how, but together they have created a force to be reckoned with!

Both have lived through a huge changing-of-the-guard with retail, and provide a balanced view of online and offline retail concepts. Sri and Peter have each worked for very large multinational brands, solution providers, and now startups. So the spectrum of topics is very broad. As a digital native, I am learning a lot about traditional retail from these two.

One of my favorite topics that the CPG Guys has covered is an honest assessment of profitability in ecom: a perpetually thorny topic! I am also really impressed with the quality of guests they manage to get on the show. In full disclosure I was myself a guest on the show - so present company excluded! But they have interviewed heavy hitters from Walmart, Instacart, Sam’s club, J

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