The CPG Guys Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg

The CPGGUYS are joined in this episode by Ben Galvin, VP of Sales, National Accounts at Flying Embers, a hand-crafted, alcohol beverage brand based in Ventura, California that develops great-tasting botanical brews with functional benefits. 
Follow Ben Galvin on LinkedIn at: https://www.linkedin.com/in/ben-galvin-a62aa35/
Follow Flying Embers on LinkedIn at: https://www.linkedin.com/company/flying-embers/
Follow Flying Embers online at:https://www.flyingembers.com/ 

Ben  answers these questions : 
Would you run us through some of the pivotal roles in your professional career relative to important skills you developed and what drew you to Flying Embers?Would you share with us what you see as the role of challenger "growth" brands within the beer /bev alc industry?What is the importance of portfolio & flavor/style evolution from challenger brands & role within retail (i.e. what is new & what isn't "so last year"?)How is your business focusing on consumer preference changes & how/where they discover new alcohol beverages?You know we love to talk about retail media on this podcast. As a brand that is subject to The “Tied-House” Three-Tier system of regulation, how do you navigate investment against retail media for bev alc brands?What do you see as the importance of retail media for challenger brands in building "mental awareness" & improving findability? How are retail media tactics woven into Trade Marketing practices & budgets for alc brands, regardless of size? Looking to the future, what are your recommendations for challenger brands to focus on to "win" in 2024 and beyond?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada.

Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/
Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/
Follow Coca-Cola online at: https://www.coca-colacompany.com/

Simon answers these questions:



Retail media is a fast changing landscape and finally we have IAB talk to standards? Would love to get your opinion on the reality of standards - is this good and realistic?Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?Retail media proliferation - again everyone has a platform, and even in store is now a part of retail media. Do you see this continuing or will there be consolidation - surely brands cannot be shaping strategies on media with 50 retail media engines and retailers?Talent - simply put what makes a good digital or omnichannel leader. Both Sri and you come from the brick & mortar world and adapted to digital and go back and forth all the time. What’s the mojo?Take us through your thoughts on planning as it relates to commercial strategy - when annual plans are built do they have to now be built for retail through an omnichannel lens, or is brick & mortar driving it and digital is a bolt on to cover the gaps?Metrics that matter - give us your views on what metrics matter in the digital world, for eg does content scorecards 10 years into measuring it even many anything?How is Coca-Cola evolving in how it collaborates with retail customers around omnichannel and is digital a core component of the joint business planning process?The last question on the CPGGUYS episodes is always fast forward - what’s next for you and for what you do in role at Coca-Cola? What trends are you following that you think are non - negotiable for our industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.


CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax.
Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/
Follow Bayer on Linkedin :  https://www.linkedin.com/company/bayer/
Follow Bayer online at: https://www.bayer.com/

Ajay  answers these questions : 
Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and now as an ecommerce leader in our industry?How do you work with your teammates at buyer in the physical world of brick & mortar and how do omnichannel plans get developed?Retail media - would love your thinking on this. How do you approach retail media, secure budgets and what would you advice others on planning effectively for this?What are metrics that matter in the omnichannel world - we would say content, search, etc - would love that from you - what do you measure as success?The world of artificial intelligence - how are you learning and keeping pace with its development? How do you connect it to what you do for Bayer and the industry?Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?Talent - simply put what makes a good digital or omnichannel leader. You come from the brick & mortar world of pharmacy and adapted to digital. What’s the mojo?The last question on the CPGGUYS is always fast forward. What trends are you following and what do you think is next for the industry with omnichannel?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.

Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/
Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/
Follow Uber advertising online at: https://www.uber.com/us/en/advertising/

Megan answers these questions:



Megan, your career spans the likes of Forbes media google, snap and now uber. Take us through the years as a female leader rising in corporate america’s largest brands to where you are now.The CPG and retail brand space is so different from what you may have experienced before. What are ways you continue to learn and enhance your skills in this space? What do you recommend other female leaders like you do to enhance their own learning journeys.You were on this show same time last year - so a year passes and a lot happens in the advertising world. Give us the scoop on whats new with Uber advertising and what’s new in the last year.As a female leader how do you lead with change that has now happened in this post covid world? How do you process unplanned change and convert that to positive outcomes for uber advertising.Take us through the various offerings of uber advertising and what it allows for brands to showcase themselves on your plarform ?If consumer want to find products that support their choices in this space, take us through the user experience of how a mobility provider can also deliver groceries and all types of food.How does a brand know if they work with you they can be successful? What metrics do you offer up and how do you run a campaign with a brand as a collaboration?What Growth trends will we see in this space for advertising and uber in paritcular? What’s next for Megan?CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, a commerce consultancy & Former CEO of Perpetua.

This episode was recorded prior to Abi’s departure from Perpetua.

Follow Abi on LinkedIn at: https://www.linkedin.com/in/abi-harmon/  


CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart.

Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/
Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Follow Sam's Club online at: https://www.samsclub.com/
Here's what we asked Megan: 
You spent 16 years in the merchandising organization at Walmart before joining Sam’s Club 4 years ago. What are some of the biggest differences in merchandising for a member’s club compared to a mass merchant or a grocery retailer?Sam’s Club is known for being a place where retail innovation truly accelerates: scan ‘n go, scan ‘n ship to name a few. What about the culture at Sam’s Club makes it nurturing for innovation and how do you help ensure it continues?Sam’s Club has rich member insights as 100% of transactions are longitudinally attributable to members. How does Sam’s Club in collaboration with CPG brands partner to drive business decisions through insights?From your perspective, what are the components for a successful joint business plan between Sam’s Club and its CPG suppliers? What do each need to bring in order to drive success?How does private label play a role in your merchandising strategy and how have member behaviors related to Members Mark changed in the last 2 years of inflation and economic uncertainty?Can you share any memorable success stories or innovative merchandising campaigns from your time at Sam's Club?How do you see the future of e-commerce and digital shopping impacting Sam's Club's merchandising strategy as members return to shopping stores at a pre-pandemic level?What are some of the biggest trends in retail that you anticipate will shape the industry in the coming years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 


CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.