64 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 4.9, 212 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Greg Lyons | Serving Empathy at PepsiCo

    Greg Lyons | Serving Empathy at PepsiCo

    In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby."

    In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat about what personally drives Greg to create a healthy corporate culture for his team and the biggest failure of his career. 

    • 57 min
    Amanda Rassi (Kroger) | Leadership During Crisis

    Amanda Rassi (Kroger) | Leadership During Crisis

    Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.” 

    Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.

    Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.

    • 31 min
    Vineet Mehra | Walgreens is Connecting Purpose with Commerce

    Vineet Mehra | Walgreens is Connecting Purpose with Commerce

    Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world. 

    In this conversation, Vineet shares how Walgreens Boots Alliance is supporting frontline workers around the globe, and why creativity amongst brands is so prevalent today. Plus, how combining purpose with commerce is a major goal for Walgreens Boots Alliance.

    • 54 min
    Raja Rajamannar (Mastercard) | Leadership During Crisis

    Raja Rajamannar (Mastercard) | Leadership During Crisis

    Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more. 

    Raja shares how he thinks people will look back at this time in history and remember the brands that helped during this unprecedented moment. His goal for Mastercard is to be remembered for doing all they couls to help their consumers around the world. 

    • 29 min
    Linda Boff | Engineering Magic & Solutions

    Linda Boff | Engineering Magic & Solutions

    Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more. 

    In this conversation, Linda talks about how her love of art and life fuels her creativity at GE. She also talks about GE's ongoing efforts to combat COVID-19 and how they are rising to the challenge.

    • 40 min
    David Kidder (Bionic) | Leadership During Crisis

    David Kidder (Bionic) | Leadership During Crisis

    David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's Growth OS tool helps established companies and organizations think like entrepreneurs and venture capitalists.

    During this episode of Leadership During Crisis David shares how Bionic is helping big companies drive innovation during these times. David also talks about the momentum there is for companies to reach people using unconventional ways, and how now is the time to lead with empathy while thinking outside the box to reach people.

    • 25 min

Customer Reviews

4.9 out of 5
212 Ratings

212 Ratings

Jdftvhb ,

First Time Listener

I just listened to Jim’s podcast with Linda Boff. Amazing content! I blinked and the podcast was over. Great on, Jim!

Lathram ,

The man

Jim is the man!

PJ Elbing ,

Inspiration

Every time I listen I get invaluable inspiration, ideas, and motivation. This is by far my favorite podcast!

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