149 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 4.9 • 263 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Aimee Johnson (Zillow Group) | Helping Consumers Unlock Life's Next Chapter

    Aimee Johnson (Zillow Group) | Helping Consumers Unlock Life's Next Chapter

    Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter.

    Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer Experiences. Among many of her accomplishments at Starbucks, she grew the loyalty program from 2 million to over 14 million customers and drove a minimum of 33% incremental growth year over year.

    In this conversation, Aimee talks about Zillow's new mission, their pandemic traffic and how she is leading their marketing efforts.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 58 min
    Linda Lee (Campbell Soup Company) | Clarity & Focus

    Linda Lee (Campbell Soup Company) | Clarity & Focus

    Linda Lee is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, "Mmm, Mmm Good" food company generates about $8.7 billion in sales. 

    In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies like General Mills, Mondelēz International and more. Linda talks about how her background as a scientist helped shape her practices as a marketer. She also dives into the importance of focus when it comes to marketing goals and how she and her team use that to their advantage.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 53 min
    Fara Howard (GoDaddy) | Brands Belong With Compelling Content

    Fara Howard (GoDaddy) | Brands Belong With Compelling Content

    Fara Howard is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more!

    In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative agency, and how brands should play into the content. She also talks about the benefits of external partners in an internal agency and why experimentation matters.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 54 min
    Michele Ghee (EBONY & JET) | Infusing Your Purpose With Your Brand's Message

    Michele Ghee (EBONY & JET) | Infusing Your Purpose With Your Brand's Message

    Michele Ghee is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an executive with The Weather Channel, A&E Television, CNN, BET, and William Morris Endeavor. Michele has been at the helm of Ebony and Jet for a few months now. The new owners of the brand are former NBA player Junior Bridgeman and his family—and they have big plans in store. 

    In this conversation, Michele covers a lot of topics, including how she builds and manages teams. She discusses how she is living her purpose as the CEO of these brands and the exciting challenge of bringing these brands to life using modern channels. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 51 min
    Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

    Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

    Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker.

    In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in storytelling. Jed also talks about how his diverse career path as an entrepreneur trained him to be a better marketer and stay ahead of trends.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 48 min
    Corey Maynard (Ooni) | Be a True Believer in the Brand & Business

    Corey Maynard (Ooni) | Be a True Believer in the Brand & Business

    Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Before joining Ooni in 2020, Corey was the CMO of the popular cooler and drinkware company YETI.

    In this conversation, Corey discusses what it's like to lead a marketing team for brands that are experiencing growth at an extraordinary rate. He also talks about how marketing has evolved among the wake of privacy concerns and how it pays to be smart and creative during these times. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 54 min

Customer Reviews

4.9 out of 5
263 Ratings

263 Ratings

Ann O'Brian ,

I can’t get enough!

If you’re looking for inspiration from leading game changers, this is the podcast! As a soon-to-be CMO in the distribution industry, I am absolutely addicted to learning from others and how I can better myself and even be more self-aware. Between real life-lessons, “aha” moments, and overall strategies/implementations, these CMOs are the ones you want to hear from and follow. Thank you, Jim, for creating this outstanding podcast!

jengulvik ,

Learn from the best!

I love this podcast! The CMOs being interviewed have great stories to share and I've had so many takeaways. I've even had 'aha' moments discovering something about myself when listening to other CMOs on the show. An inspired and easy listen you're sure to learn from.

Mara Rose 7 ,

Highly recommend!

Each episode is inspiring and insightful with practical, real world advice. I’m addicted!

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