142 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 4.9 • 258 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    John Galloway (Godiva) | This Brand Thing is Serious

    John Galloway (Godiva) | This Brand Thing is Serious

    John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more!

    In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John also discusses how his mentors have shaped him as a leader and why it is important to have loyalty to the brand you work for, especially when you are off the clock.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 55 min
    Sophie Bambuck (Everlane) | Resilience and Goosebumps

    Sophie Bambuck (Everlane) | Resilience and Goosebumps

    Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company’s products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history. 

    Before joining Everlane as their first CMO, Sophie held marketing positions at Nike including the VP of Global Brand Marketing. Along with multiple roles at Nike she also served as the VP&CMO of Converse. In this conversation, Sophie talks about the hard decisions she has had to make on her journey as a CMO. She also talks about a brand vs product company, and why Nike is the best education for a marketer.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 45 min
    Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

    Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

    On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." His guests today are Jon Hall, Director of Market Strategy at Whirlpool Corporation, and Atit Shah, Chief Creative Officer at Digitas North America.

    Jon and Atit worked together when Jon was the Head of Marketing for JennAir, which is Whirlpool's line of luxury appliances. Jon and Atit successfully rebranded JennAir into a hot brand and won a Gold Effie for their JennAir marketing campaign. This episode is a deep dive into the partnership between these two leaders, and a behind-the-scenes look at a successful relationship between a marketing team and an agency team.

     Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 1 hr 3 min
    Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream

    Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream

    Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more!

    In this conversation, Elizabell talks about her management style, and why being a leader means being honest with your team. She also talks to Jim about her highly anticipated new ad campaign, why customer interactions are so important and much more! 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 54 min
    Suzi Watford (WSJ) | Decision Makers

    Suzi Watford (WSJ) | Decision Makers

    Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for the fast-growing Live Journalism conferences and events business, WSJ partnerships and the global loyalty proposition WSJ+.

    In this conversation, Suzi and Jim discuss the new vision for WSJ and how they are effectively evolving the brand to digital. She also discusses how they are attracting new subscribers while continuing to delight those who have been reading the WSJ for many years.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 53 min
    Rupen Desai (DOLE) | Bringing Sunshine to All

    Rupen Desai (DOLE) | Bringing Sunshine to All

    Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks.

    In this conversation, Rupen shares his career philosophy and his unique way of measuring his career by moments of oxygen. Rupen and Jim also discuss the importance of trust currency and how short-term profits won't matter if your purpose is not aligned with long-term thinking.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 57 min

Customer Reviews

4.9 out of 5
258 Ratings

258 Ratings

Mara Rose 7 ,

Highly recommend!

Each episode is inspiring and insightful with practical, real world advice. I’m addicted!

Stella artois fan ,

Time to conquer the East

Jim, really enjoy your podcast and am a big believer in the value of building/ unleashing purpose. Would be great to bring either leaders or brands from Asia into your podcast. Working in APAC for ABI as a marketing leader and recognizing that purpose led marketing is not that established yet I believe it would be a great opportunity to start conquering the East. Alex

Cucumberito ,

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