10 min
15 - Bas de Vos (Senior Director, Product - Audience, Media at Kantar) on the Future Viewing Experience Report egta's Expert Series
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- Marketing
What are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report - and how do these insights impact measurement strategy?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Bas de Vos (Senior Director, Product - Audience, Media at Kantar) to our virtual stage.
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Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message
What are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report - and how do these insights impact measurement strategy?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Bas de Vos (Senior Director, Product - Audience, Media at Kantar) to our virtual stage.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message
10 min