17 episodes

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the TV and radio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

egta's Expert Series egta

    • Business

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the TV and radio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

    17 - Evan Shapiro (Media Universe Cartographer) – Media predictions for 2023

    17 - Evan Shapiro (Media Universe Cartographer) – Media predictions for 2023

    What will happen in the worlds of media, tech and advertising in 2023? Why is the CTV war so important, and who will come out on top? How will Spotify fare in the near future and what is the impact of an ad recession on the industry?

    These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Evan Shapiro (CEO ESHAP & Adjunct Professor, NYU Stern & Fordham University) to our virtual stage.


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    • 24 min
    16 - Nico Aprile (Managing Director, aprile consulting) on radio automation

    16 - Nico Aprile (Managing Director, aprile consulting) on radio automation

    How can you make radio easier to buy? What are the advantages of the automation solution launched in Switzerland by aprile consulting? What do companies need to get the ball rolling in automation?

    These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nico Aprile (Managing Director at aprile consulting) to our virtual stage.


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    • 8 min
    15 - Bas de Vos (Senior Director, Product - Audience, Media at Kantar) on the Future Viewing Experience Report

    15 - Bas de Vos (Senior Director, Product - Audience, Media at Kantar) on the Future Viewing Experience Report

    What are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report - and how do these insights impact measurement strategy?

    These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Bas de Vos (Senior Director, Product - Audience, Media at Kantar) to our virtual stage.




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    • 10 min
    14 - Pooja Midha (EVP, General Manager, Effectv) on the Attention Economy

    14 - Pooja Midha (EVP, General Manager, Effectv) on the Attention Economy

    How do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry?

    These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage.




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    • 10 min
    13 - Joe Marchese (General and Build Partner, Human Ventures) on the Attention Economy

    13 - Joe Marchese (General and Build Partner, Human Ventures) on the Attention Economy

    Why do we need to consider attention? How should brands make use of attention, the world's most valuable resource? How has attention research evolved - and what is next?

    These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Joe Marchese (General and Build Partner, Human Ventures) to the virtual stage.


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    • 6 min
    12 - Nicolas Grand (SVP Transformation, Global Investment, OMG) on the Attention Economy

    12 - Nicolas Grand (SVP Transformation, Global Investment, OMG) on the Attention Economy

    What is the role of attention in media planning? What challenges does attention as a new KPI resolve, from an agency perspective? How does attention enrich the understanding of campaign success?

    These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nicolas Grand (SVP Transformation, Global Investment, Omnicom Media Group) to the virtual stage.


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    • 17 min

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